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Coke, Pepsi And Cadbury Case Study: Adapting Product Portfolios To The Health Trend

Published by: Datamonitor

Published: May. 1, 2006 - 7 Pages



Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY


ANALYSIS
Coca-Cola - growing demand for non-carbonates causes overdue structural rethink
2005 restructuring followed years of concentrating on brand extensions
Key enhancements to health drink portfolio might be too little too late
PepsiCo - forecasts functional drinks will be a key growth driver
PepsiCo has more diversified portfolio than Coca-Cola, with numerous non-carbonate brands
The company is increasing functional drinks presence with SoBe extension and NutriSoda acquisition
Cadbury Schweppes - healthy US beverage focus may help it compete more effectively
Cadbury Schweppes has sold off its European soft drinks arm
The company retained US brands and introduced healthier brand extensions
Acquisition strategy includes purchase of sports drink

APPENDIX
Case study series
Methodology
Further reading


List of Figures
Coca-Cola attempts to enhances its healthy drink portfolio with the development of the Ipsei Functional Soft Drink
PepsiCo expands functional drinks portfolio with Nutrisoda
PepsiCo has further expanded its drinks portfolio with SoBe Life Water
Cadbury Schweppes has retained its US drinks portfolio which includes non-carbonates like Snapple Lighten Up!
Cadbury Schweppes' US drinks portfolio also includes Mott's Plus Light Juice

Abstract

Introduction

This report on Coca-Cola, PepsiCo and Cadbury Schweppes forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


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