U.S. Healthcare Consumer Survey: A Cluster Analysis of Health Plan Members' Online Behavior : Market Research Report

U.S. Healthcare Consumer Survey: A Cluster Analysis of Health Plan Members' Online Behavior

Published by: IDC

Published: Jun. 13, 2006 - 26 Pages

Table of Contents
Health Industry Insights Opinion
In This Report
Methodology
Situation Overview
Cluster Development
Figure: Health Plan Member Portal Consumer Cluster Distribution
Table: Health Information Sought on Member Portal by Cluster (% of Respondents)
Identifying the Clusters
Reactive Cluster
Table: Health Plan Member Portal User Demographics: Reactive Cluster
Interactive Cluster
Table: Health Plan Member Portal User Demographics: Interactive Cluster
Active Cluster
Table: Health Plan Member Portal User Demographics: Active Cluster
Inquisitive Cluster
Table: Health Plan Member Portal User Demographics: Inquisitive Cluster
Online Behavior by Cluster
Future Outlook
Essential Guidance
Learn More
Related Research
Survey Methodology
Respondents
Interviews
Survey Schedule
Weighting and Data Analysis
Definitions
Type of Care
Routine Checkups
Minor Ailments
Chronic
Acute
Demographic Overview
Household Demographics
Health Insurance
Figure: Highest Level of Education Completed by U.S. Population and Survey Respondents
Figure: Annual Household Income of U.S. Population and Survey Respondents
Figure: Factors in Decision to Change to Current Health Plan
Online Behavior
Figure: Types of Health-Related Tasks Performed Online
Figure: Online Sources Used for Health-Related Information
Synopsis

Abstract

This Health Industry Insights report analyzes the results of Health Industry Insights' 2005 U.S. Healthcare Consumer Survey, which surveyed approximately 1,300 U.S. households nationwide, and profiles key member demographic characteristics, online behavior, and health status. Using cluster analysis, this report identifies four segments with distinct patterns of interacting with their health plans' member portals and seeking health information online.

"Consumers today have a wide range of options for finding healthcare information online," said Lynne A. Dunbrack, program director, Healthcare Payer Research, "including their own health plans' portals, their employers' or providers' portals, and even Google Health, a new Google service announced in early May. Health plans will need to understand consumer behavior to enhance their member portals and build brand loyalty among their members."

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