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Australia Digital Home Consumer Usage Survey 2006: Domo Arigato, Mr. Roboto!Published by: IDC Published: May. 18, 2006 - 29 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Figure: Respondents by State Figure: Respondents by Gender Figure: Respondents by Age Situation Overview PC Usage Figure: Types of Digital Content Stored on PCs Figure: Usage of PC as Digital Entertainment Platform Media Centre Awareness Figure: Awareness of Media Centres Figure: Reasons for Interest in Purchasing a Media Centre Day-to-Day Internet Usage Figure: Types of Internet Access Figure: Day-to-Day Internet Usage Table: Household Average Monthly Expenditure for Internet Access by Type of Internet Access (% of Respondents) Home Networking Figure: Home Network Ownership by Technology Ownership Figure: Installation of Home Network Versus First Broadband Connection Table: Home Network Usage by Age (% of Respondents) Figure: Level of Satisfaction with Home Networks Figure: Level of Interest in Home Networking Home Entertainment Table: Digital Device Ownership by Annual Household Income (% of Respondents) Audio Music Purchases Figure: Monthly Music Mean Value of Expenditure by Age Preferred Music Formats Table: Preferred Format for Listening to Music by Age (% of Respondents) Usage of Paid and Free Online Music Services Figure: Awareness of Online Music Services Figure: Paid Online Music Service Access Figure: Paid Online Music Services Mind Share Table: File-Sharing Network Usage by Age (% of Respondents) Video Figure: High-Definition TV Display Technology Types Figure: High-Definition TV Brand Mindshare Figure: Video on Demand Usage Figure: Likelihood to Use Video on Demand Figure: Monthly Video Expenditure Figure: Internet Video Streaming Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study presents the results of IDC's Australia Digital Home Consumer Usage Survey 2006 conducted in March 2006. The key technologies covered include PC and Internet, home networking, video, and audio. The study examines and analyses consumers' awareness, interest, ownership, and usage of the various digital services and devices. "Currently, as portrayed by the survey results, consumers generally lack interest in applications such as home networking and Internet video. One reason for this is their lack of awareness, thus it is important for vendors to provide consumers more information on their products and services. Vendors across different industries -Internet service providers (ISPs), IT, and consumer electronics (CE) - must work together to communicate the digital home vision to consumers," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia. Get Full Details About This Report >> |
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