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U.S. Healthcare Consumer Survey: Consumer Attitudes Toward Interacting Online with Their Health PlansPublished by: IDC Published: Mar. 29, 2006 - 23 Pages Table of ContentsTable of Contents Health Industry Insights Opinion In This Report Methodology Respondents Interviews Survey Schedule Weighting and Data Analysis Definitions Type of Care Routine Checkups Minor Ailments Chronic Illnesses Acute Conditions Demographic Overview Household Demographics Figure: Highest Level of Education Completed by U.S. Population and Survey Respondents Figure: Annual Household Income of U.S. Population and Survey Respondents Health Insurance Figure: Factors in Decision to Change to Current Health Plan Online Behavior Figure: Types of Health-Related Tasks Performed Online Figure: Online Sources Used for Health-Related Information Situation Overview Introduction Survey Findings Consumers with Acute or Chronic Conditions Go Online More Frequently than Healthy Consumers Figure: Characteristics of Consumers Who Access Member Portals by Frequency of Seeking Care and Type of Care Table: Frequency of Consumer Use of Health Plan Member Portal During the Past 12 Months by Frequency of Seeking Care and Type of Care (% of Respondents) Consumers Go Online to Manage Their Managed-Care Benefits or Read Health and Wellness Information - But Not to Record Personal Health Information Figure: Percentage of Time Spent Performing Health-Related Tasks on the Member Portal During the Past 12 Months Figure: Frequency of Member Portal Access to Manage Managed-Care Benefits by Reason Figure: Frequency of Member Portal Access to Conduct Research or Read Health and Wellness Information Figure: Frequency of Member Portal Access to Record Personal Health Information Health Plans Need to Promote Their Member Portals More Aggressively Figure: Reasons Cited for Not Accessing Health Plan's Web Site Consumers Who Don't Seek Medical Care Often Rely on Online Health and Wellness Information Figure: Percentage of the Time Consumers Contact Healthcare Provider for Clarification of Information Obtained Online Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis Health Industry Insights report presents the results of the 2005 U.S. Healthcare Consumer Survey, which surveyed approximately 1,300 U.S. households nationwide to gauge consumers' attitudes toward interacting with their health plan's Web site. The first section of the document examines consumers' online behavior and what type of health-related information consumers look for most frequently online. Because the survey was administered online, the respondents were predisposed to using the Internet regularly and searching for health information online. The second section of this document evaluates which member portal features consumers access and how frequently, depending upon member health status and how often they sought medical care. The third section of this document reveals that a segment of the population may be using online health and wellness information as a substitute for seeking medical care. "Health plan Web sites have come a long way from static sites devoted to marketing messages to build brand awareness," according to Lynne A. Dunbrack, program director, Health Payer Research, Health Industry Insights. "The collaborative member portals of today will enable health plans to improve customer service while reducing administrative costs. But more important, highly evolved portals with comprehensive and widely adopted care management capabilities will enable health plans to also reduce medical costs." Get Full Details About This Report >> |
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