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The Impact of Consumer Electronics Experience on U.S. Small and Medium-Sized Business Product Choices: HP, Sony, and Canon Brand Halos Shine BrightestPublished by: IDC Published: Mar. 30, 2006 - 12 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Table: U.S. Small Businesses Indicating Positive Experience with Supplier's Consumer Products Positively Influenced Assessment of Business Products by Company Size (% of Respondents) Table: U.S. Medium-Sized Businesses Indicating Positive Experience with Supplier's Consumer Products Positively Influenced Assessment of Business Products by Company Size (% of Respondents) Future Outlook Sony Notebook PCs Table: U.S. Small Business Preference for Sony Notebook Computers Table: U.S. Medium-Sized Business Preference for Sony Notebook Computers HP Notebook PCs Table: U.S. Small Business Preference for HP Notebook Computers Table: U.S. Medium-Sized Business Preference for HP Notebook Computers HP Desktop PCs Table: U.S. Small Business Preference for HP Desktop Computers Table: U.S. Medium-Sized Business Preference for HP Desktop Computers Toshiba Notebook PCs Table: U.S. Small Business Preference for Toshiba Notebook Computers Table: U.S. Medium-Sized Business Preference for Toshiba Notebook Computers Canon MFPs Table: U.S. Small Business Preference for Canon MFPs Table: U.S. Medium-Sized Business Preference for Canon MFPs HP MFPs Table: U.S. Small Business Preference for HP MFPs Table: U.S. Medium-Sized Business Preference for HP MFPs Essential Guidance Figure: Percentage of U.S. Small and Medium-Sized Business Brand Intenders Influenced by Consumer Experience Learn More Methodology Related Research Synopsis AbstractThis IDC study examines the extent to which PC and peripheral owners among small and medium-sized businesses (SMBs) consider themselves favorably disposed toward buying from a vendor based on personal consumer experience. Four vendors are examined in detail: HP, Sony, Canon, and Toshiba. The impact of consumer experience associated with Panasonic and Sharp is also discussed. Raymond Boggs, IDC vice president of SMB Research, noted, "The separate marketing and promotion of technology products to consumers and to SMB customers misses the fact that the two customer sets have considerable overlap. By crafting a consistent brand position across customer segments, technology providers can gain advantage over competitors." Get Full Details About This Report >> |
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