Church Curricula Industry Report : Market Research Report

Church Curricula Industry Report

Published: Jun. 1, 2006 - 150 Pages

Executive Summary
Introduction and Methodology
Sunday School Curricula Sales and Marketing Intelligence: Sunday School Attendance; Role in Choosing Sunday School Curricula; Frequency of Evaluation; Source for Purchasing; Preferred Ordering Method; Amount Spent in 2005; Expected Spending in 2006; Reasons for Spending More in 2006; Reasons for Spending Less in 2006; Overall Characteristic Importance; Causes of Discontinuation; Unaided Awareness; Aided Awareness; Source of Awareness
Sunday School Curricula Ratings: Primary Curriculum Used; Past Curricula Use; Other Curricula Used; Years Using Publisher’s Products; Customer Recommendation; Overall Satisfaction Ratings; Overall Characteristic Satisfaction; Overall Gap (Satisfaction vs. Importance); Individual Product Ratings
VBS Curricula Sales & Marketing Intelligence: Vacation Bible School Attendance; Role in Choosing VBS Curricula; Reason for Not Purchasing; Frequency of Purchase; Alternatives to Purchasing New VBS Curricula; Source for Purchasing; Preferred Ordering Method; Amount Spent in 2005; Expected Spending in 2006; Reasons for Spending Less in 2006; Reasons for Spending More in 2006; Overall Characteristic Importance; Causes for Discontinuation; Unaided Awareness - VBS Curricula; Aided Awareness; Source for Awareness
VBS Curricula Ratings: Primary Curriculum Use; Past Curricula Use; Other Curricula Used; Years Using Publisher’s Product; Customer Recommendation; Overall Satisfaction Ratings; Overall Characteristic Satisfaction; Gap Analysis; Individual Product Ratings
Demographics: Respondent Positions; Employee Status; Full-time Staff; Congregation Size; Denomination or Affiliation; Church Gross Income; Type of Internet Access; Broadband Adoption
Appendix: Questionnaire

Abstract

This report provides both detailed market intelligence and a comprehensive user satisfaction review of the most widely used Sunday School and Vacation Bible School curriculum products from churches across the U.S. Five hundred and five qualified church representatives responded to this survey, which was conducted online during March and April of 2006.

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Church Curricula Industry Report

Table of Contents

Abstract