College Tech Report : Market Research Report

College Tech Report

Published by: Consumer Electronics Association

Published: Jan. 1, 2005 - 393 Pages

AGE
GENDER
RACE
ETHNICITY
COLLEGE
ENROLLMENT
CE OWNERSHIP
CE BRAND
CE RESEARCH SOURCE
STORES AT WHICH CE WAS PURCHASED: IMPORTANCE OF: QUALITY; IMPORTANCE OF: MANUFACTURERS' REPUTATION; IMPORTANCE OF: WARRANTY; IMPORTANCE OF: PRODUCT DESIGN; IMPORTANCE OF: PRODUCT COLOR; IMPORTANCE OF: PRICE; IMPORTANCE OF: POPULARITY AMONG PEERS; ADOPTION
WHEN PRODUCTS ARE OBTAINED: NUMBER OF PRODUCTS PURCHASED WITH OWN MONEY
PRODUCTS THAT TAKE PICTURES: DEVICE USED MOST OFTEN TO TAKE PICTURES; METHOD OF SHARING PICTURES; METHOD OF DEVELOPING PICTURES; USE OF WIRELESS PHONE TO: SEND TEXT MESSAGES?; USE OF WIRELESS PHONE TO: TAKE DIGITAL PHOTOS?; USE OF WIRELESS PHONE TO: ACCESS THE INTERNET?; USE OF WIRELESS PHONE TO: RECORD DIGITAL VIDEOS?
ESSENTIAL PHONE FEATURES: VEHICLE SITUATION
VEHICLE USE DURING SCHOOL YEAR
AUTHORITY TO CHANGE VEHICLE
CE PURCHASED
DRIVEN A VEHICLE: IMPORTANCE OF IN A CAR STEREO SYSTEM: LOUDNESS?; IMPORTANCE OF IN A CAR STEREO SYSTEM: BASS?; IMPORTANCE OF IN A CAR STEREO SYSTEM: CLARITY?; IMPORTANCE OF IN A CAR STEREO SYSTEM: ABILITY TO PLAY MP3S?; IMPORTANCE OF IN A CAR STEREO SYSTEM: LOOK OF STEREO?; IMPORTANCE OF IN A CAR STEREO SYSTEM: EASE OF USE?
DESKTOP COMPUTER
LAPTOP COMPUTER
PLACE LAPTOP IS USED: FREQUENCY OF PLAYING GAMES ON A: COMPUTER?; FREQUENCY OF PLAYING GAMES ON A: CONSOLE VIDEO GAME SYSTEM (I.E. PLAYSTATION, XBOX)?; FREQUENCY OF PLAYING GAMES ON A: PORTABLE GAMING DEVICE (I.E. GAME BOY, N- GAGE)?; FREQUENCY OF PLAYING ON A CONSOLE VIDEO GAME SYSTEM: PLAYING GAMES ALONE?; FREQUENCY OF PLAYING ON A CONSOLE VIDEO GAME SYSTEM: PLAYING GAMES WITH OTHERS THAT ARE IN THE ROOM?; FREQUENCY OF PLAYING ON A CONSOLE VIDEO GAME SYSTEM: PLAYING GAMES WITH OTHERS ONLINE?; FREQUENCY OF PLAYING ON A COMPUTER GAME SYSTEM: PLAYING GAMES ALONE?; FREQUENCY OF PLAYING ON A COMPUTER GAME SYSTEM: PLAYING GAMES WITH OTHERS THAT ARE IN THE ROOM?; FREQUENCY OF PLAYING ON A COMPUTER GAME SYSTEM: PLAYING GAMES WITH OTHERS ON A LOCAL AREA NETWORK (LAN)?; FREQUENCY OF PLAYING ON A COMPUTER GAME SYSTEM: PLAYING GAMES WITH OTHERS ONLINE?
INTERNET ACTIVITIES
PLANNED CE PURCHASE
PLACE OF RESIDENCE
INTERNET ACCESS
TYPE OF INTERNET ACCESS
HOURS SPENT ONLINE
WIRELESS INTERNET
SCHOOL REGION
SIZE OF SCHOOL
EMPLOYMENT STATUS

Abstract

College students are a unique segment of the population. They are unique in that they have left childhood behind but have yet to reach adulthood. Their opinions, attitudes and behaviors are a reflection of this transitory stage. This unique study provides a better understanding of college students'unique opinions, attitudes and behaviors regarding consumer electronics products and how they differ from their peers who are not enrolled in college.

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College Tech Report

Table of Contents

Abstract