Display Opportunities: Present and Future : Market Research Report

Display Opportunities: Present and Future

Published by: Consumer Electronics Association

Published: Feb. 1, 2006 - 823 Pages

GENDER
AGE
RACE
HISPANIC
HOUSEHOLD INCOME: FAMILIARITY WITH HIGH-DEFINITION TV; FAMILIARITY WITH FLAT TUBE TV; FAMILIARITY WITH FLAT PANEL TV; FAMILIARITY WITH REAR PROJECTION TV; FAMILIARITY WITH FRONT PROJECTION TV; FAMILIARITY WITH CRT (CATHODE RAY TUBE); FAMILIARITY WITH PLASMA; FAMILIARITY WITH LCD (LIQUID CRYSTAL DISPLAY); FAMILIARITY WITH 3LCD; FAMILIARITY WITH DLP (DIGITAL LIGHT PROCESSING); FAMILIARITY WITH LCOS (LIQUID CRYSTAL ON SILICON); NUMBER OF TELEVISIONS HOUSEHOLD OWNS; NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: LESS THAN 20 INCHES; NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 20 INCHES TO LESS THAN 30 INCHES; NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 30 INCHES TO LESS THAN 40 INCHES; NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 40 INCHES TO LESS THAN 50 INCHES; NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 50 INCHES TO LESS THAN 60 INCHES; NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 60 INCHES OR GREATER; TYPES OF TELEVISIONS HOUSEHOLD OWNS; TYPE OF FLAT PANEL TV OWNED; TYPE OF REAR PROJECTION TV OWNED
ARE ANY OF YOUR TELEVISIONS A HIGH-DEFINITION TV (HDTV): OWNERSHIP OF HDTV WITH BUILT-IN TUNER VS. HD-READY; OWNERSHIP OF HDTVTHAT IS DIGITAL CABLE READY (DCR); OWNERSHIP OF WIDESCREEN TV
USAGE OF THE TVS IN THE HOUSEHOLD
ONLINE VS. IN-STORE TELEVISION SHOPPING AND PURCHASING BEHAVIORS
WHAT TYPE OF TELEVISION IS YOUR PRIMARY TV
HOW LONG AGO WAS THE PRIMARY TV PURCHASED
STILL THINKING OF YOUR PRIMARY TV, HOW MUCH DID IT COST
WHERE WAS YOUR PRIMARY TV PURCHASED
HOW TELEVISION PROGRAMMING IS RECEIVED ON THE PRIMARY TV: TYPES OF CONSUMER ELECTRONICS USED WITH THE PRIMARY TV; TYPES OF ACCESSORIES USED WITH THE PRIMARY TV; TYPE OF TELEVISION FURNITURE USED WITH THE PRIMARY TV
WHEN PLANNING TO BUY NEXT TELEVISION: LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: STANDARD TV (NOT INCLUDING A FLAT TUBE TV); LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: FLAT TUBE TV; LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: FLAT PANEL TV; LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: REAR PROJECTION TV; LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: FRONT PROJECTION TV; LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: COMBINATION TV, SUCH AS TV/VCR, TV/DVD OR TV/VCR/DVD; LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: HANDHELD TV; LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: CRT (CATHODE RAY TUBE); LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: PLASMA; LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: LCD (LIQUID CRYSTAL DISPLAY); LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: 3LCD; LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: DLP (DIGITAL LIGHT PROCESSING); LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: LCOS (LIQUID CRYSTAL ON SILICON)
HOW MUCH DO YOU THINK YOU WILL SPEND ON THE NEXT TELEVISION YOU PURCHASE: IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: SIZE; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: WEIGHT; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: THICKNESS (HOW DEEP IT IS); IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: ABILITY TO HANG ON THE WALL; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: CLEAR PICTURE; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: GREAT SOUND; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: WIDESCREEN; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: HIGH-DEFINITION; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: PRICE; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: BRAND REPUTATION; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: BRAND IS THE SAME AS THE BRAND OF THE CONSUMER ELECTRONICS DEVICES THAT IT WILL BE USED WITH IT; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: FITS ON OR IN YOUR EXISTING TELEVISION FURNITURE; IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: WARRANTY
WHERE DO YOU THINK YOU WILL PURCHASE YOUR NEXT TELEVISION SET
TYPES OF ACCESSORIES YOU WILL PURCHASE WHEN YOU BUY YOUR NEXT TELEVISION
HOW MUCH DO YOU THINK YOU WILL SPEND ON ACCESSORIES FOR THE NEXT TELEVISION YOU PURCHASE
PREFERENCE FOR FURNITURE THAT YOU WOULD USE WITH A TELEVISION, SUCH AS A TV STAND, CABINET OR ENTERTAINMENT CENTER
INTEREST IN CUSTOMIZABLE TELEVISION FURNITURE
PREFERENCE FOR HOW VISIBLE YOUR TELEVISIONS ARE IN YOUR HOME
WHERE DO YOU THINK YOU WILL PURCHASE THE FURNITURE FOR YOUR NEXT TELEVISION
THINKING ABOUT THE NEXT FIVE YEARS, TYPES OF CONSUMER ELECTRONICS THAT WILL BE USED WITH YOUR TELEVISION SETS: INTEREST IN THE ABILITY TO CONTROL A TELEVISION IN THE FOLLOWING WAYS: VOICE COMMANDS; INTEREST IN THE ABILITY TO CONTROL A TELEVISION IN THE FOLLOWING WAYS: TOUCH SCREEN, MEANING YOU WILL TOUCH THE TV SCREEN
DESIRED TELEVISION ACTIVITIES: INTEREST IN EACH OF THE FOLLOWING TECHNOLOGIES: VIDEO ON DEMAND (VOD) (ALLOWS YOU TO WATCH TV PROGRAMMING WHEN YOU WANT TO WATCH IT); INTEREST IN EACH OF THE FOLLOWING TECHNOLOGIES: DIGITAL VIDEO RECORDER (DVR) (AUTOMATICALLY FINDS AND DIGITALLY RECORDS TV PROGRAMMING YOU WANT); INTEREST IN EACH OF THE FOLLOWING TECHNOLOGIES: DVD RECORDER (ALLOWS YOU TO RECORD PROGRAMMING FROM YOUR TV ONTO DVDS)
TECHNOLOGY ADOPTION
TYPE OF DWELLING
MARITAL STATUS
EMPLOYMENT
HOME INTERNET CONNECTION
REGION
EDUCATION
CHILDREN IN HOUSEHOLD

Abstract

The TV market is hot, hot, hot! In this study of the current and future opportunities created by the display market, CEA tells you exactly how hot the market is and what is driving the growth overall. In particular we look at the appeal of flat panel and quantify consumer’s plans to buy. The study also takes a look at the opportunities for add-on purchases, such as cabling and furniture, based on the type of TV the household owns and how they plan to use their TV now and in the future.

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Display Opportunities: Present and Future

Table of Contents

Abstract