Electronics For Mom: A Mother’s Day Study : Market Research Report

Electronics For Mom: A Mother’s Day Study

Published by: Consumer Electronics Association

Published: May. 1, 2006 - 525 Pages

FAMILY RELATIONSHIP
PEOPLE EXPECTED TO BUY A GIFT FOR: EXPECT TO BUY: ANY TYPE OF CONSUMER ELECTRONICS DEVICE?; EXPECT TO BUY:ANY TYPE OF ACCESSORY FOR A CONSUMER ELECTRONICS DEVICE?; EXPECT TO BUY: FLOWERS?; EXPECT TO BUY: CANDY?; EXPECT TO BUY: CLOTHING?; EXPECT TO BUY: JEWELRY?; EXPECT TO BUY: PERFUME?; EXPECT TO BUY: A GIFT CARD?; EXPECT TO BUY: A GIFT CERTIFICATE TO A LOCAL SPA OR HAIR SALON?; EXPECT TO BUY: A NICE RESTAURANT MEAL, SUCH AS LUNCH OR DINNER AT A RESTAURANT?; EXPECT TO BUY: A GIFT CERTIFICATE FOR A CLEANING SERVICE?; EXPECT TO BUY: BATH OR BODY PRODUCTS, SUCH AS BUBBLE BATH OR BODY LOTION?; EXPECT TO BUY: GARDENING TOOLS OR ACCESSORIES?; EXPECT TO BUY: BOOKS?; EXPECT TO BUY: MOVIE DVDS?; EXPECT TO BUY: MUSIC CDS?
CE DEVICE MOST LIKELY TO PURCHASE: WANT TO RECEIVE: ANY TYPE OF CONSUMER ELECTRONICS DEVICE?; WANT TO RECEIVE: ANY TYPE OF ACCESSORY FOR A CONSUMER ELECTRONICS DEVICE?; WANT TO RECEIVE: FLOWERS?; WANT TO RECEIVE: CANDY?; WANT TO RECEIVE: CLOTHING?; WANT TO RECEIVE: JEWELRY?; WANT TO RECEIVE: PERFUME?; WANT TO RECEIVE: A GIFT CARD?; WANT TO RECEIVE: A GIFT CERTIFICATE TO A LOCAL SPA OR HAIR SALON?; WANT TO RECEIVE: A NICE RESTAURANT MEAL, SUCH AS LUNCH OR DINNER AT A RESTAURANT?; WANT TO RECEIVE: A GIFT CERTIFICATE FOR A CLEANING SERVICE?; WANT TO RECEIVE: BATH OR BODY PRODUCTS, SUCH AS BUBBLE BATH OR BODY LOTION?; WANT TO RECEIVE: GARDENING TOOLS OR ACCESSORIES?; WANT TO RECEIVE: BOOKS?; WANT TO RECEIVE: MOVIE DVDS?; WANT TO RECEIVE: MUSIC CDS?
CE DEVICE MOST WANT TO RECEIVE: CHOOSE BETWEEN DIGITAL CAMERA AND HOME CLEANING SERVICE; CHOOSE BETWEEN DIAMOND EARINGS AND MP3 PLAYER; CHOOSE BETWEEN PERFUME OR WIRELESS PHONE
EXPECTATION TO SPEND TOTAL
EXPECTATION TO SPEND ON CE
ADOPTION
HEAD OF HOUSEHOLD
EMPLOYMENT
OCCUPATION
MARITAL STATUS
DUAL INCOME HOUSEHOLD
OWN OR RENT
PEOPLE IN HOUSEHOLD: KIDS UNDER 6; KIDS 6 TO 11; KIDS UNDER 12; KIDS 12 TO 17; KIDS 6 TO 18; KIDS UNDER 18
EDUCATION
AGE
ETHNICITY
RACE
INCOME
INTERNET
TELEVISION
SEX
METRO AREA
REGION
TELEPHONE NUMBERS

Abstract

With $19 billion worth of buying intention at stake among adult consumers alone, it is no wonder retailers look forward to Mother’s Day. For many consumers the list of gift options for Mother’s Day likely doesn’t include a consumer electronics (CE) product. Instead, the more traditional items come to mind, such as flowers, jewelry, or a nice dinner out. Somehow a big screen TV or a DVD player just doesn’t seem to fit into the mix - or do they? The research suggests there is more to this story than common wisdom might imply. Look to this study to discover what role consumer electronics play in the Mother's Day holiday and the opportunities that exist.

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Electronics For Mom: A Mother’s Day Study

Table of Contents

Abstract