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New Home Buyers and Technology Purchases

Published by: Consumer Electronics Association

Published: Jun. 1, 2006 - 692 Pages



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Abstract

While both the Consumer Electronics (CE) and the New Home industries have experienced solid growth over the last 5 years, new home construction is expected to contract this year while CE continues its upward trend. In fact, while the CE industry will see year-over-year increases of 8% in 2006 and 6% in 2007, new housing starts are expected to decline by 4% and 8% during these same periods. This report compares the new home technologies builders are offering with what new home buyers say they want. It also sheds light on the best ways to market home technologies to consumers to maximize profits. See just how important consumer technologies such as broadband, structured wiring, security systems, distributed audio, home theaters, automated lighting, home automation and energy management systems are in the building and marketing of new homes today. This report unveils new consumer research and compares the results with data from the most recent technology survey with homebuilders in the U.S.

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