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Indaba - Market Summary and Outlook Reports - Platform Technology - Understanding Customers' Perceptions of Storage VendorsPublished by: Info-Tech Research Group Published: Jun. 16, 2006 - 16 Pages Table of ContentsImpact Analysis How this Report Helps You Highlights from this Report Vendor Representation » Overall Vendor Representation » Vendor Representation by Size and Industry Lead Vendors’ Customer Profiles » Reason for Purchase » Buyer Motivators Appendix A. About Info-Tech’s Quarterly IT Benchmarking Panel and the Info-Tech Industry Reference Domain™ (IRD™) Appendix B. The 2006 US Industrial Technology Allocation Model™ (US ITAM™) About Info-Tech Research Group & Info-Tech Indaba AbstractThis report is designed to help organizations reach prospective buyers of Storage more efficiently and cost effectively. The findings of this report show that four vendors - Hewlett-Packard, Dell, IBM and EMC -- dominate the market, yet each in a different segment of the market. We profile buyers’ reasons for purchase of storage technology and match those to vendor citations in each area. This report will help organizations.• Ensure marketing messages resonate with buying selection criteria. • Identify opportunities by size of account and within/across market sectors • Understand what causes buyers of Storage to choose one vendor over another. • Differentiate offerings for specific types of buyers. Get Full Details About This Report >> |
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