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In-Sights: Will Multimedia Phones Threaten Portable Music Players?

Published by: In-Stat

Published: Aug. 1, 2006 - 4 Pages



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Abstract

Recent In-Stat surveys of cellular customers reveal that an increasing number will test the music playback capability in their mobile phones. But, is this data enough to conclude that music-playing cell phones will eat away at Apple’s market share and standalone MP3 player sales in general? In May 2006, In-Stat fielded a survey of 1,033 typical cell phone users in order to understand this specific question; and our conclusion is that there may, indeed, be some threat to the music player market from mobile phones

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