Diet Trends - US : Market Research Report

Diet Trends - US

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2006 - 99 Pages

INTRODUCTION AND ABBREVIATIONS: Introduction; Other relevant reports; Definition; Abbreviations and terms
EXECUTIVE SUMMARY: Two reasons to diet: weight and health management; The extent to which consumers are dieting; Types of diets; The diet industry; Personal weight assessments; Familiarity and experience with diet plans; Respondents’ interest in eating plans and diets; Focus on consumers who diet; The obesity crisis is an ongoing challenge; The Surgeon General prescribes sense and moderation
MARKET FACTORS: Why consumers should diet: obesity/overweight; Why consumers should diet: health conditions; To what extent are consumers dieting?; Types of diets used; The diet industry; Is there a “cure” for obesity? Advances in medical research; Diet trends and dining out
PERSONAL ASSESSMENTS OF WEIGHT AND EATING PATTERNS: Summary; How respondents assess their weight; Eating patterns
FAMILIARITY AND EXPERIENCE WITH DIET PLANS: Summary; Familiarity/experience with a range of diets; Low-fat diets; Familiarity and experience with diet plan by respondents’ weight assessment; Atkins Diet; Familiarity and experience with diet plan by respondents’ weight assessment; Calorie-counting; Familiarity and experience with diet plan by respondents’ weight assessment; Heart-healthy diet; Familiarity and experience with diet plan by respondents’ weight assessment; South Beach Diet; Familiarity and experience with diet plan by respondents’ weight assessment; Diets based on one food; Familiarity and experience with diet plan by respondents’ weight assessment; Detox diets; Familiarity and experience with diet plan by respondents’ weight assessment; The Mediterranean Diet; Familiarity and experience with diet plan by respondents’ weight assessment; The Zone Diet; Familiarity and experience with diet plan by respondents’ weight assessment; Sugar Busters Diet; Familiarity and experience with diet plan by respondents’ weight assessment; The Sonoma Diet; Familiarity and experience with diet plan by respondents’ weight assessment; The Abs Diet; Familiarity and experience with diet plan by respondents’ weight assessment; The 3-Hour Diet; Familiarity and experience with diet plan by respondents’ weight assessment
INTEREST IN EATING PLANS AND DIET TRENDS: Summary; Diet trends; Satisfying the craving for sweets
A CLOSER LOOK AT DIETERS: Summary; Types of diet/eating plans followed by those who watch what they eat; Attitudes and opinions concerning diet plans
FUTURE TRENDS: Obesity is a costly pandemic; Sense and moderation
APPENDIX: NEW PRODUCTS IN THE DIET ARENA: HJ Heinz: Weight Watchers Bistro Selection; Kirin Well-Foods: Lieta Season Summer Box; Herbal Supply: Herbal Supply Q-Slim Tablets; PBM Products: Gluco Burst Diabetic Drink; Nutrition & Sante: Gerlinea Meal Replacement Drink; VitaLab: B-Slim Silueta Weight Control Tablets
APPENDIX: DETAILED TABLES: Familiarity/experience with specific diet plans

Abstract

This report looks at consumers’ attitudes and behaviors related to dieting, both for health benefits and for weight control. Doctors, weight loss clinics/systems and the popular media have championed a number of diets from sugar-free to low-carb. Consumers try each diet fad as it emerges on the scene. This report explores the many types of popular diets, how much consumers know about them, and their varying experiences with each. This report also explores the attitudes and habits of consumers who don’t diet at all.

The findings suggest that consumers who “diet,” or limit their food intake in some way, do not follow a systematic plan. Rather, they rely on their knowledge and intuition to decide on a personalized plan for themselves. The tendency for dieters to “make up” their own diet plans gives them the control to decide when to follow it. More than half of Mintel respondents who are “dieters” consider themselves neither strict nor lax when it comes to their eating plans.

As the population ages, dieting for benefits beyond just weight control becomes even more important. Some 81% of Mintel respondents aged 65+ are at least familiar--if not using--a “heart healthy” diet, a figure that compares to 70% of all respondents. Meanwhile, Hispanic respondents are significantly less likely than average to have experience/knowledge of these diets (58%). This suggests that manufacturers and retailers of heart healthy products should make an extra effort to reach this audience, which has higher obesity rates than average and is therefore more likely than average to be at risk for heart disease.

In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

The following diet plans are discussed in this report:

Low fat diets
Atkins Diet
Calorie counting diets
“Heart healthy” diets
South Beach diet
Diets based on one type of food
Detox diets
Mediterranean Diet
Zone Diet
“Sugar Busters” diet
Sonoma Diet
The Abs Diet
The 3-Hour Diet

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Diet Trends - US

Table of Contents

Abstract