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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2006 - 89 Pages
Table of Contents
- INTRODUCTION AND ABBREVIATIONS
- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- Introduction
- Favorable population growth expected among likely adopters of wireless technology
- Consumer demand drives widespread access, greater bandwidth and increased speeds
- Each segment of the wireless living market poised for strong growth
- International arena increasingly important for trade and technological advancement
- Targeted marketing and increased consumer understanding key to driving adoption of wireless living technologies
- Future trends include deployment of WiMAX networks, m-commerce and mobile video content; forecast for strong growth
- Forecast continued steady growth
- MARKET DRIVERS
- Introduction
- Wireless hits home
- Figure 1:Married vs single American households with children, by age, income and race/ethnicity
- Importance of household size
- Figure 2: American households, by number of people per household, 2004
- Market will respond to population growth, especially 25-34s
- Figure 3: US population projections, by age, 2001, 2006, 2011
- Figure 4: US population projections, by race/ethnicity, 2001, 2006, 2011
- Wireless countries, cities, and public areas
- Figure 5: Number of wireless hotspots by country, 2006
- Figure 6: Number of wireless hotspots by city, 2006
- Figure 7: Number of wireless hotspots, by type, 2006
- Figure 8: Wireless state of US universities and colleges, 2006
- Technology emerges with speed
- Figure 9: Number of US households with broadband and projections, 2000-10
- Cellular means much more than talking
- Figure 10: US cellular subscribers using mobile tv/video service (penetration rate in percentages), 2005 quarterly
- figure 11: Number of US satellite radio subscribers, 2004-10
- Figure 12: Graph: US satellite radio subscribers, 2004-10
- Figure 13: Wireless company annual advertising expenditures, 2004-05
- Figure 14: Graph: Wireless company annual advertising expenditures 2004-05
- MARKET SIZE AND TRENDS
- Figure 15: Total core wireless living households* in the US, 2002-06
- Figure 16: Graph: Total core wireless living households* in the US, 2002-06
- MARKET SEGMENTATION
- Introduction
- Home use
- Figure 17: Household penetration of unlicensed wireless products, 2003
- Figure 18: Graph: Household penetration of unlicensed wireless products, 2003
- Personal use
- Figure 19: Total retail sales of wireless computing equipment*, at current and constant prices, 2001-06
- Figure 20: Sales of laptop computers, 1999-2005
- Mobile use
- Figure 21: Total US mobile phone and service sales, 2004-09
- Figure 22: RIM (Blackberry) revenue, 1998-2005
- SUPPLIERS AND INNOVATORS
- FOREIGN TRADE
- Figure 23: US imports of radio and television broadcasting and wireless communications equipment, 2001-05
- Figure 24: US domestic exports by destination country, 2001-06
- Figure 25: US imports for consumption by country of origin, 2001-06
- COMPANIES AND BRANDS
- Linksys
- D-Link
- NETGEAR
- Lucent Technologies
- Motorola
- Research in Motion Limited
- Intel Corporation
- Nokia Corporation and Siemens AG
- ADVERTISING AND PROMOTION
- COMPANIES
- Cisco-Linksys
- NETGEAR
- D-Link
- Lucent Technologies
- Motorola
- Research In Motion Limited (RIM)
- Intel Corporation
- Nokia Corporation and Siemens AG
- THE CONSUMER
- Introduction
- Understanding wireless living technologies
- Figure 26: Respondent understanding of wireless living technologies, June 2006
- Figure 27: Respondent understanding of wireless living technologies, by gender, June 2006
- Figure 28: Respondent understanding of wireless living technologies, by age, June 2006
- Figure 29: Respondent understanding of wireless living technologies, by race, June 2006
- Figure 30: Respondent understanding of wireless living technologies, by number of people per household, June 2006
- Ownership and use of select wireless products/services
- Figure 31: Ownership of wireless products/services, July 2006
- Figure 32: Ownership of wireless products/services, by gender, July 2006
- Figure 33: Ownership of wireless products/services, by age, July 2006
- Figure 34: Ownership of wireless products/services, by income, July 2006
- Figure 35: Ownership/subscription to wireless products/services, by race, July 2006
- Figure 36: Ownership/subscription to wireless products/services, by presence of children in household, July 2006
- Intent to buy wireless devices/services
- Figure 37: Ownership and Intent to buy wireless devices/services June 2006
- Figure 38: Intent to buy wireless devices/services, by age, June 2006
- Figure 39: Intent to buy wireless devices/services, by income, June 2006
- Figure 40: Intent to buy wireless devices/services, by race, June 2006
- Attitudes toward wireless living technologies
- Figure 41: Attitudes toward wireless living technologies, by age, June 2006
- Figure 42: Attitudes toward wireless living technologies, by income, June 2006
- Figure 43: Attitudes toward wireless living technologies, by race/ethnicity, June 2006
- Figure 44: Attitudes toward wireless living technologies, by presence of children in the household, June 2006
- Use of wireless networking
- Figure 45: Respondent use of wireless networking, by age, June 2006
- Figure 46: Respondent use of wireless networking, by income, June 2006
- Figure 47: Respondent use of wireless networking, by race/ethnicity, June 2006
- Wireless network-driven purchases
- Figure 48: Wireless network-driven purchases, by age, June 2006
- Figure 49: Wireless network-driven purchases, by age, June 2006
- Figure 50: Wireless network-driven purchases, by race/ethnicity, June 2006
- Figure 51: Wireless network-driven purchases, by presence of children in the household, June 2006
- FUTURE AND FORECAST
- FUTURE TRENDS
- Standardization and deployment of enhanced broadband technology
- Increasing number of wireless devices and related security concerns
- Growth of m-commerce
- Involvement of cable companies in wireless
- City-sponsored wireless networks and legislative debates
- MARKET FORECAST
- Core wireless living households
- Figure 52: Forecast of total US core* wireless living households, at current and constant prices, 2006-10
- Figure 53: Graph: Forecast of total US core* wireless living households, at current and constant prices, 2006-10
- Forecast factors
- APPENDIX: TRADE ASSOCIATIONS
AbstractThe wireless living market includes an assortment of wireless devices used in the home context and covers usage of cellular phones as the primary house phone only.
The wireless home market also includes hardware based on wireless standards such as Wi-Fi and Bluetooth and used to connect computers, computing devices, home entertainment components, household appliances and resources such as DSL or broadband connections, cable, satellite or VoIP services that utilize wireless technologies to connect within the home.
In a short period of time, wireless living technologies have become firmly entrenched in consumers’ consciousness and are poised to grow at significant rates as consumers increasingly demand the rapid and mobile convenience afforded by such technologies. With wireless broadband soon to be accessible to virtually every potential consumer, the prices of wireless devices falling, and broadband speeds increasing, the possibilities for wireless equipment manufacturers, service providers and content providers seem limitless.
The growth of wireless living technologies is not without hurdles, however. Concerns regarding security may become a limiting factor if wireless data transmissions aren’t adequately protected by the most sophisticated encryption techniques. In addition, the perception that wireless products may pose health risks could adversely affect growth. Wireless technology companies must take extra care to ensure the highest security and safety standards of their products.
Mintel believes consumer demand for constant broadband connectivity will drive rapid advancements in wireless broadband protocols, mobile integrated devices that operate over both cellular and wireless broadband networks, and high quality video and interactive entertainment content. In the Consumer section of this report, Mintel analyzes ownership and subscription to a host of wireless products and services, including wireless network or Internet router, wireless cell phone/Bluetooth headset, wireless media center and wireless speakers.
In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.
Product categories covered by the definition used in this report include:
- Cordless phone that is not a cellular phone
- Wireless home network or Internet router for computer
- Wireless media center for audio or video entertainment
- Wireless headphones
- Wireless speakers
- Wireless television
- Wireless intercom
- Wireless security camera, door or window monitoring device
- Satellite television
- Wireless controller or other device for gaming system
- VoIP telephone or Internet telephone
- Universal remote control
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