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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2006 - 87 Pages
Table of Contents
- INTRODUCTION AND ABBREVIATIONS
- DEFINITION
- ABBREVIATIONS
- EXECUTIVE SUMMARY
- Healthy eating - a tipping point
- Healthy options balanced with consumer enjoyment
- Older children are split between those who care and those who do not
- Parental attitudes affect child’s decisions
- Women more likely to advocate healthy eating for kids
- Calls for smaller portions
- Family integration
- Families favour fast food…a bit
- Ethnic food has child appeal
- Older children eat out with parents less
- Attitudes still not all welcoming
- Environmental and health awareness
- Getting the kids involved
- So what does the future hold?
- MARKET FACTORS
- Major factors and implications
- PDI and consumer expenditure
- Figure 1: Trends in personal disposable income and consumer expenditure, 2001-11
- Demographic background
- Figure 2: Forecast adult population trends, by socio-economic group, 2000-05 and 2005-10
- Figure 3: Breakdown of child population, by gender and age, 2001-11
- Household size
- Figure 4: Household composition, 2001-11
- Lifestage
- Figure 5: Forecast adult population trends, by lifestage group, 2001-11
- The rise of the single-parent household
- Figure 6: Percentage of dependent children living in different family types, Great Britain, 1972-2004
- Increasing numbers of children with divorced parents
- Figure 7: Number of divorces of couples with children under 16, 2000-04
- Working mothers
- Figure 8: Women in employment, 2001-11
- Figure 9: Women, by working and family status, May 2005
- Dining in school
- Advertising rules
- Marketing matters
- Childhood obesity and the healthy eating debate
- Food fads
- Restaurant attitudes
- FAMILY DINING HABITS
- Where do families eat?
- Figure 10: Restaurants visited in the last three months, April 2005
- Frequency of eating out
- Figure 11: The frequency with which families eat out, by the most popular restaurants visited by families, April 2005
- Parents’ attitudes
- Figure 12: Attitudes towards family catering, June 2005
- Why do families eat out?
- Figure 13: Reasons for eating out, June 2005
- Lifestyle
- MARKET SIZE AND TRENDS
- Key points
- The family catering market
- Figure 14: The family catering market, at current and constant prices, 2001-06
- Figure 15: The family catering market index, at current prices, 2001-06
- THE SUPPLY STRUCTURE
- Figure 16: Leading family dining outlets, 2006
- MAJOR BRANDS AND CHAINS
- McDonald’s Restaurants Ltd
- Whitbread - Pizza Hut
- Burger King Ltd
- KFC
- Whitbread - Brewers Fayre
- Wacky Warehouse
- Nando’s Chicken Restaurants Ltd
- Hungry Horse
- Frankie & Benny’s
- Tootsies
- Giraffe
- INDUSTRY PERSPECTIVE
- Menu format
- Targeting the children
- Healthy eating trend
- Little adults?
- THE CONSUMER - GENERAL EATING AND LEISURE HABITS
- Key points
- What children eat
- Figure 17: Foods that 7-14-year-olds eat, by age, 2005
- What children like best
- Figure 18: Foods that 7-14-year-olds like best, by age, 2005
- How much control do children have in choosing what to eat?
- Figure 19: Who decides which brands to buy, 11-14-year-olds, 2005
- CHILDREN’S LEISURE ACTIVITIES
- Key points:
- Figure 20: Top 12 sports played and those that agree that ‘Fast food is all junk’, 7-10-year-olds, 2005
- Figure 21: Top 12 sports played once a week and those that agree with statements on eating out, 11-14- year-olds, 2005
- Figure 22: Top 12 sports played once a month and those that agree with statements on eating out, 11-14- year-olds, 2005
- Figure 23: Where 7-10-year-olds do sports/leisure activities, by agreement with ‘Fast food is all junk’, 2005
- Figure 24: Where 11-14-year-olds do sports/leisure activities, by agreement with statements about eating out, 2005
- Figure 25: Membership of clubs, 7-10-year-olds, by agreement with ‘Fast food is all junk’, 2005
- Figure 26: Membership of clubs, by agreement with statements about eating out, 2005
- SOCIAL AND EATING OUT HABITS
- Key points
- Activities enjoyed by 11-14-year-olds
- Figure 27: Things that 11-14-year-olds have done in the past seven days in their free time, 2001-05
- Figure 28: Where 7-10-year-olds eat out, 2005
- Figure 29: Where 11-14-year-olds eat out, 2005
- CHILDREN’S EATING OUT PREFERENCES
- Figure 30: 7-10-year-olds who ever go to pizza places, 2001-05
- Figure 31: What 7-10-year-olds do mostly at pizza places (eat in or takeaway), and who they go with, 2005
- Pizza places (11-14-year-olds)
- Figure 32: 11-14-year-olds who ever go to or use pizza places, 2001-05
- Figure 33: How frequently 11-14-year-olds have been to or used pizza places in the last three months, 2005
- Figure 34: Who 11-14-year-olds usually go to/use pizza places with, 2005
- Burger bars (7-10-year-olds)
- Figure 35: 7-10-year-olds who ever go to burger bars, 2001-05
- Figure 36: What 7-10-year-olds do mostly at burger bars (eat in or takeaway), 2005
- Figure 37: Who 7-10-year-olds usually go to burger bars with, 2005
- Fast food (including burger bars) (11-14-year-olds)
- Figure 38: 11-14-year-olds who ever buy takeaway foods or eat in at fast food places, 2001-05
- Figure 39: Types of fast food places that 11-14-year-olds have been to or used in the last three months, 2005
- Figure 40: Number of times 11-14-year-olds have been to or used fast food places in the last three months, 2005
- Figure 41: Who 11-14-year-olds usually go to/use fast food places with, 2005
- Other restaurants (7-10-year-olds)
- Figure 42: Restaurants that 7-10-year-olds go to, 2001-05
- Other restaurants (11-14-year-olds)
- Figure 43: 11-14-year-olds who eat in at restaurants (excluding fast food and pizza places), 2001-05
- Figure 44: Types of restaurants that 11-14-year-olds have been to in the last three months, 2005
- Figure 45: Number of times 11-14-year-olds have been to restaurants (excluding fast food and pizza places) in the last three months, 2005
- Figure 46: Who 11-14-year-olds usually go to restaurants with (excluding fast food and pizza places), 2005
- Coffee/sandwich bars (11-14-year-olds)
- Figure 47: How often 11-14-year-olds go to coffee/sandwich bars, 2005
- THE CONSUMER - SOCIAL AND EATING OUT HABITS: DETAILED DEMOGRAPHICS
- Eating out as part of children’s free time
- Figure 48: 11-14-year-olds who have eaten out in the past seven days in their free time, by demographic sub-group, 2005
- Pizza places
- Figure 49: 7-10-year-olds who ever go to pizza places, by demographic sub-group, 2005
- Figure 50: 11-14-year-olds who ever go to or use pizza places, by demographic sub-group, 2005
- Burger bars and fast food venues
- Figure 51: 7-10-year-olds who ever go to burger bars, by demographic sub-group, 2005
- Figure 52: 11-14-year-olds who ever buy takeaway foods or eat in at fast food places, by demographic subgroup, 2005
- Restaurants
- Figure 53: Restaurants that 7-10-year-olds go to, by demographic sub-group, 2005
- Figure 54: 11-14-year-olds who eat in at restaurants (excluding fast food and pizza places), by demographic sub-group, 2005
- Figure 55: Most popular types of restaurants that 11-14-year-olds have been to in the last three months, by demographic sub-group, 2005
- Figure 56: Next most popular types of restaurants that 11-14-year-olds have been to in the last three months, by demographic sub-group, 2005
- Coffee shops/sandwich bars (11-14-year-olds)
- Figure 57: 11-14-year-olds who go to coffee/sandwich bars, by demographic sub-group, 2005
- THE FUTURE
- Tougher times ahead
- Health issues will continue to dominate thinking
- Food attitudes are storing up problems for the future
- Changing school dinners could change attitudes towards food
- Impact on burger chains
- Creating the diners of tomorrow
- More choice for children
- Ethnic opportunity
- FORECAST
- Figure 58: Forecast for the family catering market, 2006-11
- Factors used in the forecast
- APPENDIX: RESEARCH METHODOLOGY
AbstractMintel has on a number of occasions previously reported on children’s eating habits but this report looks for the first time specifically at the attitudes children have to eating out. Not so very long ago eating out was the preserve of the adult world, and then children were tolerated in specific family orientated brands, now families are a widely accepted and highly lucrative part of the eating out market.
This report looks at the attitudes of children largely aged 7 to 14 in terms of the type of food they like, how often they eat out and what their attitudes are to the dining experience. This report aims to investigate what affects children’s attitudes towards eating out, whether they are becoming more sophisticated and significantly how affected they are by the healthy eating trend.
There is an increased level of sophistication in terms of menu options and a realisation that children’s eating habits change as they grow older and chicken nuggets and chips is no longer an adequate provision. Children are now getting a much wider exposure to eating out and this will shape their dining habits in the future. Eating out is now the norm for most children and this is reflected in their attitudes.
These children represent tomorrow’s customer base and therefore the attitudes they have now are extremely important not only for today’s eating out market but also for the eating out market of the future. There are restaurants and brands, which overtly target families and these are looked at in some detail but it is increasingly the case that most eating out venues now readily accommodate the food requirements and entertainment needs of younger consumers.
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