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Published by: In-Stat
Published: Jul. 20, 2006 - 12 Pages
Table of Contents
- In This Update
- Avoiding the Churn Burn
- Satisfaction
- Churn Potential?
- Loyalty as an Inhibitor to Churn
- Customer Segmentation
- Offices
- List of Tables
- Table 1. Respondent Satisfaction: Home Phone, Wireless Phone, Internet, and VoIP
- Table 2. Anticipated Churn: Home Phone, Wireless, Internet, and VoIP
- Table 3. Respondent Satisfaction by Income: Home Phone, Wireless Phone, Internet, and VoIP
- Table 4. Anticipated Churn by Income: Home Phone, Wireless Phone, Internet, and VoIP
- Table 5. Drivers of Loyalty by Income
- Table 6. Respondent Satisfaction by Age: Home Phone, Wireless Phone, Internet, and VoIP
- Table 7. Anticipated Churn by Age: Home Phone, Wireless Phone, Internet, and VoIP
- Table 8. Drivers of Loyalty by Age
- Table 9. Respondent Satisfaction by Ethnicity: Home Phone, Wireless Phone, Internet, and VoIP
- Table 10. Anticipated Churn by Ethnicity: Home Phone, Wireless Phone, Internet, and VoIP
- Table 11. Drivers of Loyalty by Ethnicity
- Table 12. Respondent Satisfaction by Region: Home Phone, Wireless Phone, Internet, and VoIP
- Table 13. Anticipated Churn by Region: Home Phone, Wireless Phone, Internet, and VoIP
- Table 14. Drivers of Loyalty by Region
AbstractLoyalty and churn continue to be key, and often elusive, factors for subscriber growth. This report examines drivers for loyalty and churn, based on primary structured research on the US residential market. Detailed segmentation analysis based on income, age, ethnicity, and geography is provided.
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