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Social Network Marketing: Carving Out Some MySpace

Published by: eMarketer

Published: Aug. 1, 2006 - 31 Pages


Table of Contents



The eMarketer View

Implications for Your Business

Social Networks Defined

Social Network Ad Revenue

Visitor and Usage Metrics

Demographics of Social Network Users

Who Is Marketing on Social Networks?

Types of Social Network Marketing

Issues and Concerns

What’s Next

Related Information and Links

Abstract

Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2006 marketers will spend $280 million on advertising and marketing on social network sites in the US, and an additional $70 million in international markets, mostly to create profile pages and sponsored promotions.

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