Satellite Industry Growth Outlook for the Medium Term

Published by: IDATE

Published: Aug. 10, 2006 - 220 Pages

Table of Contents

1. Market opportunities For each player analysed:

Market growth by geographical zone

Technical properties

SWOT analysis

Case studies of the leading services

Market’s appeal for satellite operators

1.1 DTH

Breakdown of TV households (subscribers and non subscribers) by region

Comparison of distribution networks: cable, satellite, digital terrestrial, ADSL

1.2 High definition TV

Analysis of available offers, by region

Case studies: Echostar, GlobeCast/PanAmSat/Scientific Atlanta’s HDTV distribution platform

1.3 Mobile TV

Current status of European projects

Case studies: MobaHo (Japan), TU Media (South Korea)

1.4 Other audiovisual and video services

In-flight entertainment

Digital cinema

SVOD

1.5 Digital radio

Current status of European projects

Case studies: XM, Sirius, WorldSpace

1.6 Internet services:

One-way and two-way access

Backhauling

Nomadic internet access

Case studies: IPSTAR, WildBlue, Hughes Net, Connexion By Boeing

1.7 Navigation services

Case study: Galileo

Overview of telemetry applications

2. Distinct operator strategies

2.1 Main market opportunities

By geographical zone, by application

2.2 Satellite operators’ positioning

Analysis of the top players’ strategies: AsiaSat, Eutelsat, Intelsat/PanAmSat, SES GLOBAL/NSS, Telesat

Satellite operators’ strengths and weaknesses in the different markets: DTH, HDTV, mobile TV, digital radio, two-way internet access, corporate telecom services

2.3 Analysis of satellite industry players’ strategic orientations

Development paths favoured by satellite operators

Typology of operators’ medium-term strategies

3. New challenges for the satellite industry

3.1 Increasing competition in the video distribution market

Changing shape of the competition landscape: cable, IPTV, DTT

Technological progress: MPEG-4, DVB-S2

3.2 Broadband internet access: sparring off with terrestrial technologies

Satellite’s strengths and weaknesses compared to terrestrial technologies

Hybrid solutions

3.3 What role for satellite in the mobile TV market?

Feeding earth base stations vs. live broadcasting

3.4 Impact of consolidation and privatisation trends

Factors driving the sector’s consolidation

Role of private shareholders

3.5 Expected technological innovations in the satellite industry

By market segment: space segment, earth segment, launchers

3.6 Satellite frequency issues for new services

L band

S-UMTS band

Abstract

2005 was a year of massive consolidation for the satellite industry: Intelsat’s takeover of PanAmSat in August 2005 and SES GLOBAL’s acquisition of NSS in December of that year strengthened the two companies’ already solid lead over the competition. On the manufacturing side of things, Alcatel and Finmeccanica merged in January 2005. At the same time, competition is heating up across the board. In a market where terrestrial technologies dominate the supply of broadband internet services, satellite is now facing stiff competition from these terrestrial networks, and ADSL in particular, in the video distribution market as well.

In view of the current state of affairs, satellite industry players are now having to ask themselves which new business areas are most likely to ensure their future growth: high definition TV, digital radio, mobile TV, IPTV and two-way internet access are among the applications likely to generate sizeable demand for satellite capacity, along with more traditional markets like DTH which is on the rise in several countries that are only just beginning to deregulate their media sector. So the satellite industry is at a turning point, and operators need to make a series of major decisions concerning their new strategic orientation, which will be key in determining their future.

To shed some light on the market opportunities at hand and the challenges that these players will be facing in the mediumterm, drawing on key satellite market studies, this report provides a detailed analysis of the strategic choices that the satellite industry’s key players are facing, and examines the coherence between the strategies being rolled out and the market’s opportunities. It also pinpoints the central challenges that satellite operators will have to meet, and the assets they possess when seeking to position themselves effectively in different markets.

Key questions

• What are the winning strategies for satellite operators?
• What are satellite’s strengths and weaknesses in the different markets?
• What growth prospects are there for satellite’s target markets?
• How should satellite position itself in broadband access, given terrestrial
technologies domination of the market?
• What are the growth relays for the video distribution market?
• What is the impact of the sector’s increasing consolidation and privatisation?
• What are the stakes and challenges of satellite frequency issues?

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