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North American Starters and Alternators Aftermarket

Published by: Frost & Sullivan

Published: Jun. 14, 2006 - 123 Pages



Table of Contents


1. Executive Summary
        1. Summary of Major Findings
                  1. Executive Summary
 
2. Total North American Starters and Alternators Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurement Analysis
        2. Market Drivers and Restraints
                  1. Market Drivers
                  a. Absence of Core Charges Prompts Distribution Channel Participants to Prefer New Units, Driving Unit Shipments
                  b. Failure of Existing Units Caused by Electrical Overload and Climatic Conditions Drives Unit Shipments
                  c. Domestic Vehicles and Hard-To-Find Part Numbers Rely on Remanufactured Units That Boost Unit Shipments
                  d. Consumers’ Perception That New is Better than Remanufactured Drives Prices Northward
                  e. New Generation High Output Alternators That Put Out Higher Current Boosts Prices
                  f. Increase in Raw Material Prices Such As Copper, Steel, and Critical Components Boost Average Prices
                  g. Remanufacturers Starting to Own Cores Marginally Drives Price Increase
                  2. Market Restraints
                  a. Longer Lasting Original Equipment (OE) Starters and Alternators Restrain Unit Shipments
                  b. Core Charges Deter Distribution Channel Participants from Stocking Remanufactured Units, which Restrains Unit Shipments
                  c. Consolidation of Distribution Channels Limits Sales
                  d. Pressure from Distribution Channel Participants to Lower Prices In Comparison With Offshore-Manufactured Cheaper New Starters and Alternators
                  e. Low Cost Imports Restrain Prices of Domestic Manufactured New Starters and Alternators
        3. Quantitative Analysis
                  1. Demand Analysis
                  2. Unit Shipment and Revenue Forecasts
                  3. Revenues by Product Type
                  4. Revenues by Geographic Region
                  5. Pricing Analysis and Trends
        4. Competitive Analyis
                  1. Competitive Analysis and Trends
                  2. Market Trends
                  3. Technology Trends
                  4. Distribution Channel Analysis
                  5. Revenue Market Share Analysis
                  6. Database of Key Industry Participants
        5. Frost & Sullivan Awards
                  1. Frost & Sullivan 2006 Product Quality Leadership of the Year Award
                  2. Frost & Sullivan 2006 Product Line Strategy Award
                  3. Frost & Sullivan 2006 Customer Service Innovation of the Year Award
 
3. North American New Starters and Alternators Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurement Analysis
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Product Type
                  3. Revenues by Geographic Region
                  4. Pricing Analysis and Trends
        3. Competitive Analysis
                  1. Competitive Analysis and Trends
                  2. Distribution Channel Analysis
                  3. Revenue Market Share Analysis
 
4. North American Remanufactured Starters and Alternators Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurement Analysis
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Product Type
                  3. Revenues by Geographic Region
                  4. Pricing Analysis and Trends
        3. Competitive Analysis
                  1. Competitive Analysis and Trends
                  2. Distribution Channel Analysis
                  3. Revenue Market Share Analysis
 
5. Appendix
        1. Acronyms and Equations
                  1. Acronyms and Abbreviations
                  2. Definitions
                  3. Currency Exchange Rates
                  4. Conversion Equations
                  5. Compound Annual Growth Rate
 
6. Decision Support Database
        1. Decision Support Database
                  1. Automotive Technicians
                  2. Automotive Retailers
                  3. Automotive Dealers
                  4. Repair Shops
                  5. Car Sales



List of Figures



Chapter 2

  • Total Starters and Alternators Aftermarket: Market Drivers Ranked in Order of Impact (North America), 2006-2012

  • Total Starters and Alternators Aftermarket: Market Restraints Ranked in Order of Impact (North America), 2006-2012

  • Total Starters and Alternators Aftermarket: Light Vehicles in Use by Geographic Region (North America), 2002-2012

  • Total Starters and Alternators Aftermarket: Average Age of Light Vehicles in Use (North America), 2002-2012

  • Total Starters and Alternators Aftermarket: Average Annual Use per Light Vehicle (United States), 2002-2012

  • Total Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012

  • Total Starters and Alternators Aftermarket: Percent of Revenues by Product Type (North America), 2002-2012

  • Total Starters and Alternators Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012

  • Total Starters and Alternators Aftermarket: Pricing Analysis and Trends (North America), 2002-2012

  • Total Starters and Alternators Aftermarket: Competitive Structure (North America), 2005

  • Total Starters and Alternators Aftermarket: Revenue Share by Distribution Channel (North America), 2005

  • Total Starters and Alternators Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005

  • Total Starters and Alternators Aftermarket: Database of Key Industry Participants by Product Type (North America), 2005


Chapter 3

  • New Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012

  • New Starters and Alternators Aftermarket: Percent of Revenues by Product Type (North America), 2002-2012

  • New Starters and Alternators Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012

  • New Starters and Alternators Aftermarket: Pricing Analysis (North America), 2002-2012

  • New Starters and Alternators Aftermarket: Competitive Structure (North America), 2002-2012

  • New Starters and Alternators Aftermarket: Revenue Share by Distribution Channel (North America), 2005

  • New Starters and Alternators Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005


Chapter 4

  • Remanufactured Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012

  • Remanufactured Starters and Alternators Aftermarket: Percent of Revenues by Product Type (North America), 2002-2012

  • Remanufactured Starters and Alternators Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012

  • Remanufactured Starters and Alternators Aftermarket: Pricing Analysis (North America), 2002-2012

  • Remanufactured Starters and Alternators Aftermarket: Competitive Structure (North America), 2002-2012

  • Remanufactured Starters and Alternators Aftermarket: Revenue Share by Distribution Channel (North America), 2005

  • Remanufactured Starters and Alternators: Revenue Market Shares of Major Market Participants (North America), 2005


Chapter 5

  • North American Starters and Alternators Aftermarket: Exchange Rate (Canada:U.S.), 2004-2006

  • North American Starters and Alternators Aftermarket: Exchange Rate (Europe:U.S.), 2004-2006

  • North American Starters and Alternators Aftermarket: Exchange Rate (Japan:U.S.), 2004-2006

  • North American Starters and Alternators Aftermarket: Exchange Rate (Korea:U.S.), 2004-2006

  • North American Starters and Alternators Aftermarket: Exchange Rate (Mexico:U.S.), 2004-2006

  • North American Starters and Alternators Aftermarket: Exchange Rate (UK:U.S.), 2004-2006


Abstract

Research Overview

This Frost & Sullivan research service entitled North American Starters and Alternators Aftermarket provides a comprehensive assessment by outlining revenues and shipments in different market segments as well as analyzing key market drivers and restraints, trends, and competitive structure. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following segments of the starters and alternators aftermarket: new and remanufactured.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
  • New starters and alternators
  • Remanufactured starters and alternators
Technologies

The following technologies are covered in this research:
  • Starters: Starters are electric motors with high torque capability that uses energy stored in the battery to initiate the engine. A gear mechanism is used to transfer energy to the engine flywheel. The gear is declutched from the engine flywheel once the engine starts and thereafter, the engine operates on its own. Damage to starters occurs due to overheating when excessive cranking occurs. Present day starters have permanent magnets that replace the copper windings, thereby reducing weight. Most of these types of starters provide gear reduction to increase torque and maintain the size of the starters to be as compact as possible.
  • Alternators: Alternators convert mechanical energy to electrical energy, thereby replenishing the battery with the electric energy necessary to operate automotive systems and start the engine. Automotive systems include motors, lights, and electronic components. Alternators are stronger in construction, allowing them to rotate at higher speeds, which improves power output when the vehicle’s engine is idling. Even though the vehicle’s battery supplies current, it cannot do so for extended periods of time as it needs to be replenished with charge from the alternator. This steady flow of current is supplied by the alternator.
Market Overview

Aftermarket Faces Rising Competition from Offshore Manufacturers

The growing phenomenon of globalization has led many low-cost Asian countries - notably, China, India and Korea - to export starters and alternators to the North American aftermarket. Countries in Asia have the advantage of low manufacturing and labor costs, enabling them to price their products far more attractively than those of North American manufacturers and remanufacturers. With the initial problems faced by offshore manufacturers in terms of quality and reliability now largely resolved, new units pose more of a threat than ever to the remanufactured units produced in North America.

Additionally, an important factor acting in favor of new units is that they do not involve core charges, unlike remanufactured units. "This has led to an erosion of the market share of domestically remanufactured starters and alternators, while new units are making inroads," observes the analyst of this research service. "New units have slowly but steadily been gaining an edge over remanufactured ones in this contracting market, perhaps further driven by consumer perception that new is always preferable to remanufactured." In such a scenario, the issue of who should bear the burden of core charges has become a subject of strong debate between remanufacturers and retailers. While some remanufacturers have taken the initiative of providing partial relief on core charges to their customers, others have started taking ownership of the cores.

New Starters and Alternators Take Away Market Share from Remanufactured Units

Although new starters and alternators are finding increasing favor with many distribution channel participants as they eliminate the need to invest in core deposits, these units are likely to experience relatively slow growth throughout the forecast period. Revenues for new units are expected to increase from $77.2 million in 2005 to $82.9 million in 2012. Remanufactured units are likely to marginally decline in terms of unit shipments and revenues. "While unit shipments of remanufactured units are declining, new units are gaining a stronger foothold in the aftermarket," says the analyst. "This does not necessarily mean that overall unit shipments are increasing, but merely that new starters and alternators are cutting into the revenue market share of remanufactured ones."

Given the higher growth potential of new units, some remanufacturers have started to source and manufacture new starters and alternators. The aftermarket is highly mature and competitive, and many remanufacturers are offering new units to widen their product range and provide comprehensive coverage in order to capture new revenue generation opportunities. This trend is also due, in some part, to the fact that starters and alternators are becoming more difficult to remanufacture, as technology progresses. Constantly increasing emphasis on improved product quality, performance, and space engineering have resulted in more complex systems that are not easy to remanufacture.

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