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Successful Strategies for Employee Assistance Program (EAP) Marketing and Demonstrating Value

Published by: Managed Care Information Center

Published: Jun. 9, 2005


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

How can employee assistance programs prove their value to management in the current atmosphere of diminishing budgets and tighter benefit dollars.

EAPs are not doing an adequate job educating senior management and employees about the value of services employee assistance provides, EA professionals told us in a recent survey by the Employee Assistance Program Management Letter, Health Resources Publishing.

"Successful Strategies for EAP Marketing and Demonstrating Value" a new executive-level tele-briefing sponsored by the Employee Assistance Program Management Letter, was held on June 9, 2005.

"The days of businesses looking to add benefits are gone. The EAP is now fighting to maintain itself among all of the choices in benefits employers provide. . . EAPs are still perceived by many employers as ‘fringe' or ‘not to have' rather than ‘needed/required' benefits for employees. "said a professional with an internal as well as an external EAP

"Successful Strategies for EAP Marketing and Demonstrating Value" has been organized to highlight strategies that EAPs can use to market their programs to management.

SPEAKER PANEL:
  • Rick Kinyon, Manager, Global EAP Services, Alcoa Inc.
  • Tom Amaral, Ph.D., President & CEO, EAP Technology Systems Inc.
PROGRAM AGENDA:
  • Marketing Basics and Activities
  • How successful EAPs are marketing their programs
  • Communicating your EA Program to your target markets
  • Spelling out the benefits of your EAP to your various constituents
  • Performance metrics and benchmarks
  • Pricing Techniques
  • Practical ways to develop your relationships with prospective customers
  • Your internal and external ‘image'
Plus a live Question and Answer Session!

WHO WILL BENEFIT FROM THIS AUDIO CONFERENCE CD-ROM:
  • Employee Assistance professionals
  • both internal and external programs
  • EA service providers
  • EA advisors
  • employee and family assistance
  • work/life executives
  • EA and wellness program directors.
"Attend" this program right in your office and enjoy significant savings - no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to participate.

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