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Directory of Brand Equity - Q2 - 2006Published by: CoreBrand Published: Jul. 15, 2006 - 34 Pages Table of ContentsUnderstanding the Measures Report Summary Equity Rank Order Alphabetical Listing Industry Listing Top 100 Corporate Brands based on BrandPower Ranking Study Overview and Methodology AbstractThe corporate brand is an asset that contributes millions or even billions of dollars to a company's stock price and market valuation. Understanding your corporate brand's current value, in a competitive context, is the first step in building the rationale for brand investment and support. CoreBrand has developed the Directory of Brand Equity to help communicators and corporate leaders quantify the contribution of the brand to a company's financial performance.The directory reports brand value in both U.S. dollars and as a percentage of market capitalization so you can see exactly how much a corporate brand is contributing to the company's overall value. You can also compare brand performance against competitors and industry averages, track the positive or negative impact of communication efforts on a brand's value and identify the ROI for corporate communications spending. With proprietary data benchmarked tracked continuously since 1990, the directory is published quarterly and contains the most current brand equity value information available anywhere on over 500 corporate brands across 45 industries. This publication is available as an annual subscription delivered in hard copy or PDF email, or as a single edition delivered through Instant Online Delivery. Get Full Details About This Report >> |
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