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Assortment Panning for Apparel Retailers - Management Briefing

Published by: just-style

Published: Jun. 30, 2005 - 19 Pages


Table of Contents



Introduction

Implementing assortment planning solutions

The cost of bad assortment execution

The importance of assortment planning

Executing an assortment plan




Key features and functionality of assortment planning solutions

Category-level planning

Flexibility in the retail environment

Creating differentiation in store

Geographic profiling gives VF Europe double-digit sales increase




Benefits of assortment planning

Enhanced sales growth and profitability

Accurate demand forecasting

Up to 16% gross margin increases




Managing implementation of an assortment planning solution

Managing change

Executive sponsorship

Getting the right tools for the job




Role of assortment planning in the future

The next companies likely to adopt assortment planning

Anticipating customer buying behaviour

Automated assortment driven by CRM




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Abstract

If you’re an apparel retailer, it’s likely you’ve heard the promise of assortment planning (AP). The purpose of AP from a customer point of view, is to match up products with stores, which becomes an issue for larger retailers as they grow. The function of getting the right products in the right stores at the right time must also match plans with financial targets. This briefing explains the concept of AP, reviews available solutions with company case studies, discusses systems implementation and looks at AP's role in the future.

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