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Versatility and Performance Driven Sportswear: Management Briefing April 2004

Published by: just-style

Published: Apr. 15, 2004 - 35 Pages


Table of Contents



Economic trends: growth despite price deflation

Function, versatility and value

Well being: comfort and safety

Latest product developments

Up and coming technologies

Successful branding

Regional differences

In summary

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List of tables

Table 1: US spending for active sports apparel, $US billions, 2002

Table 2: US spending by sports apparel product category, $US billions



Abstract

The purpose of this management briefing is to assess the trends, new developments and technologies that affect sportswear today. In addition, it also examines the critical factors of branding activities and regional differences. Input comes from throughout the sportswear pipeline including fibre and yarn producers, research-based companies, a sock company, dancewear companies, a fabric maker and a sportswear apparel company to get as complete a picture as possible.

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