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Trends in Online Apparel Retailing - Management Briefing

Published by: just-style

Published: Jun. 30, 2006 - 21 Pages


Table of Contents



UK online update

Online embraced

Multi-channel is here

Consumers

All product categories embraced

Online grocery

Fashion and clothing

Other product categories

Retailers’ internet strategies

Generalists already online expand their offer

Dinosaur catalogue brands suffer

… while some “old fashioned” catalogues reinvent themselves

… and specialists benefit from the net

… and internet virgins take the plunge

… while some still hesitate

Estimates of the market

The end of the beginning

Online issues

Ease of consumer buying journey

Customer retention strategies

Interactive marketing and multi-channel integration

New technologies

Product presentation

Sizing and colour swatching

All cannot be winners

Abstract

Internet sales have undoubtedly grown at a tremendous rate in the last five years. In spite of the continued reluctance by some retailers to separate out or release their sales by channel, namely high street, out-of-town, catalogues and internet, a consensus has developed of the size of the UK internet market, and the share of fashion within it. By the end of 2006, e-tailing will be worth GBP26bn and will be 10% of total retail. UK e-tailing in total is estimated to be running at a monthly rate which is now in excess of GBP2bn each month.

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