Innovation In Healthy Convenience: New Food And Drinks Shaping The Future Of The Health And Convenience Markets

Published by: Business Insights

Published: Jun. 1, 2006 - 161 Pages

Table of Contents

Executive Summary

The health and convenience mega-trends

Growth opportunities in healthy convenience

Innovation trends

Key trends in the healthy convenience market

Conclusions

Chapter 1 Introduction

Research methodology

What is this report about?

Healthy convenience defined

Report structure

Chapter 2 The health and convenience mega-trends

Summary

Introduction

The convenience trend: overlaps with the health trend

What is convenience?

Consumer drivers of the convenience trend

Increasing numbers of single households

More women working

More stress

Less food preparation time

Key convenience trends driving healthy convenience

On-the-go

Customized

Kids

The health trend: overlaps with the convenience trend

Consumer drivers of the health trend

Ageing populations

Rising obesity

The rise of age and obesity-related disease

Key health trends driving healthy convenience

Targeted nutrition

Daily dosing

Fresh

Sports performance

Diet management

Chapter 3 Growth opportunities in healthy convenience

Summary

Introduction

Growth of healthy convenience food and drinks categories

Share of healthy convenience categories

Category analysis

Bakery and cereals

Confectionery

Dairy

Ready meals

Snacks

Soft Drinks

Growth opportunities in healthy convenience food and drinks

Snacks

Bakery and cereals

Confectionery

Regional analysis

Europe

North America

Asia-Pacific

Chapter 4 Innovation trends

Summary

Introduction

Innovative healthy convenience food and drinks

Innovation in formulation

Functional Soft Drinks

Innovation in packaging

Innovation by category

Innovation in the confectionery category

Innovation in the dairy category

Product tags on healthy convenience food and drinks

Flavor trends

Chapter 5 Key trends in the healthy convenience market

Summary

Introduction

Good food conveniently, anytime, anywhere

Ingredients are key

Targeted nutrition

Women

Older Consumers

Food as medicine

Daily Dosing

Chapter 6 Conclusions

Summary

Introduction

Key trends

The future of the “good food conveniently, anytime, anywhere” trend

The future of the “ingredients are key” trend

The future of the “targeted nutrition” trend

The future of the “food as medicine” trend

The future of the “daily dosing” trend

In conclusion

Appendix

Index

List of Figures

Figure 2.1: Asian in Minutes! and Australia’s Sanitarium Health Food Co.’s Lunch Today!

Figure 2.2: Time spent on food preparation, Europe, 2006

Figure 2.3: On-the-go snacking and drinking occasions in Europe and the US, bn, 2005-2010

Figure 2.4: PepsiCo’s Frito Lay Baked! Crunchy Cheetos and Odwalla Nutritional Berries GoMega Fruit Juice Drink

Figure 2.5: Higashimaru Akachan Chomi Udon Soup

Figure 2.6: Kiddylicious frozen meals and Healtheries Simple Wheat & Gluten Free Macaroni & Cheese Meal Kit

Figure 2.7: Musselman’s Sesame Street Fruit Flavored Apple Sauce

Figure 2.8: Soychoc-coated Nutritional and Lifestyle Soy Bars

Figure 2.9: Consumers’ trust of claims made by food and drink manufacturers (% respondents), Europe and US, 2005

Figure 2.10: Australian Tick Program

Figure 2.11: Ajinomoto Pure Select Salaria

Figure 2.12: Chiquita Fruit Bites

Figure 2.13: Tuff Guyz Sports Drinks

Figure 2.14: Fuze Healthy Infuzions Slenderize Drink

Figure 3.15: % growth in number of healthy convenience food & drinks new product launches, 2003-2006

Figure 3.16: Share of healthy convenience food & drinks launched 2002 and 2006 (%)

Figure 3.17: % of healthy convenience product launches in each category, 2002-2006

Figure 3.18: La Tortilla Factory Wraps

Figure 3.19: Muscle Milk 'n Oats Instant Cereal

Figure 3.20: Jojomo Jelly Bar

Figure 3.21: Fiber Drops

Figure 3.22: CocoaVia’s Chocolate Covered Almonds

Figure 3.23: Emmi MiniCol Cholesterol Reducing Alternative to Cheese

Figure 3.24: Kraft FridgeSticks

Figure 3.25: Calpis Interbalance L-92

Figure 3.26: Nichirei Frozen Entrée

Figure 3.27: Takeda Shingen Supli Mai

Figure 3.28: Entrée mix kit from Style & Entertaining and Living Fuel Rx

Figure 3.29: Streamline Fruit 2 Go Fruit and Cereal Snack

Figure 3.30: Crunchies Food Company’s Mango Crunchies

Figure 3.31: Segmenting the snack bar market

Figure 3.32: Some innovative healthy convenient soft drink launches

Figure 3.33: Conceptual opportunity map of healthy convenience categories

Figure 3.34: Number of healthy snacks consumed per person per year in Europe & US, (bn), 2004- 2009

Figure 3.35: Organic Food Bar Energy Bar

Figure 3.36: Tip Top 9 Grain Original bread

Figure 3.37: Pasco Okara no Cake

Figure 3.38: Eat Well Be Well Sugar Free Chocolate Bar

Figure 3.39: % of healthy convenient food & drinks product launches in Europe, 2002-2006

Figure 3.40: Probiotics Omega-3 & Omega-6 and Fibres Yogurt

Figure 3.41: Maggi Sveltesse Colin d'Alaska

Figure 3.42: % of healthy convenient food & drinks product launches in North America, 2002-2006

Figure 3.43: Balance Bar 100 Calorie Bar

Figure 3.44: South Beach wraps and pizza

Figure 3.45: Lay’s Baked! Flavored Potato Crisps with no fats and Quaker Oatmeal Supreme Heartier stamped with the Smart Spot

Figure 3.46: % of healthy convenient food & drinks product launches in Asia-Pacific, 2002-2006

Figure 3.47: Blendy Coffee

Figure 3.48: Ajinomoto Amino Vital Suhada Iki-Iki

Figure 4.49: Yoplait Essence yogurt drink

Figure 4.50: Borba’s Skin Balance Water

Figure 4.51: H2O Pia Flavor Infusion Naturally Flavored Water

Figure 4.52: Protica Profect Protein Beverages

Figure 4.53: Innovation in healthy convenience food and drinks categories, 2001-2006

Figure 4.54: Innovative confectionery launches

Figure 4.55: Koiwai KW Nyusankin Yogurt

Figure 4.56: Yokit smoothie and yogurts

Figure 4.57: Casual Gourmet Chicken Sausage

Figure 4.58: Sunkist snacks with all the top tags

Figure 5.59: The variable nature of healthy convenience

Figure 5.60: Good food conveniently, anytime, anywhere

Figure 5.61: Zola Açai Brazilian Berry Power Juice Beverage

Figure 5.62: Ako Kenko Monogatari Honeppoi

Figure 5.63: Targeting ailments associated with age

Figure 5.64: Kobayashi Tochugen EX and Living Fuel Rx CocoChia Ultimate Snack Fuel Bar

Figure 5.65: Daily dosing: from holistic to tangible health benefits

Figure 5.66: Chupa Chups Bubbly Sugar Free Lollipop

Figure 6.67: Overall potential by trend

Figure 6.68: Forms of convenience

Figure 6.69: Forms of convenience (cont.)

Figure 6.70: Forms of convenience (cont.)

Figure 6.71: Forms of convenience (cont.)

List of Tables

Table 2.1: Number of single person households in Europe (m), 1997-2007

Table 2.2: Civilian labor force participation rates, (%), 2005

Table 2.3: Population over 60's, (m), 2005-2010

Table 2.4: Overweight or obese population by country, (millions adults) 2003-2008

Table 2.5: Estimated prevalence of major cardiovascular diseases in seven countries, 2004

Table 2.6: Estimated prevalence of diabetes in the seven major markets, 2004

Table 4.7: Types of innovation within innovative healthy convenience products (%), 2001-2006

Table 4.8: Top 20 product tags on new product packaging, % of all healthy convenience food & drinks launched, 2003-2006

Table 4.9: Top 20 flavors of the new product introductions, % of all healthy convenience food & drinks launched, 2003-2006

Table 6.10: Good food conveniently, anytime, anywhere: force field analysis

Table 6.11: Ingredients are key: force field analysis

Table 6.12: Targeted nutrition: force field analysis

Table 6.13: Food as medicine: force field analysis

Table 6.14: Daily dosing: force field analysis

Abstract

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