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An Analysis of the Top Global Automotive Manufacturing Platforms - Management Briefing

Published by: just-auto

Published: Jul. 31, 2006 - 18 Pages


Table of Contents


2005 rankings

Defining a platform

Increased role of electronics

Advantages and disadvantages of a platform policy

Review of the global platforms

Are they really global platforms?

Differentiation is key to Volkswagen strategy

Toyota - a new master

Ford C1 Technologies platform paves way for future cross-brand co-operation

PSA tightly focused platform policy

New Hyundai Elantra launched during 2006

Honda Civic now based on two different platforms

GM in midst of significant platform shift

Renault-Nissan B platform set to become one of the largest platforms in world; C platform following suit

Suzuki uses platforms to achieve scale in emerging markets


List of tables

Table 1: Top ten rankings of global 'platforms', 2004-2005

Table 2: Top 50 global light vehicle platforms ranked by 2005 assembly volume

Abstract

There have been a number of significant changes to the top ten global platforms in 2005, with Volkswagen's A5 platform taking the top-spot, having achieved a volume not far short of 2m units.

This briefing analyses the top global automotive manufacturers' approaches to platform strategy, particularly Ford, Toyota and General Motors.

The briefing also discusses the increased role of electronics on major component sub-systems, the advantages and disadvantages of a platform policy, and answers the question 'are the top ranking platforms really global?'

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