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Published by: Mintel International Group Ltd.
Published: Jun. 1, 2006 - 127 Pages
Table of Contents
- INTRODUCTION AND ABBREVIATIONS
- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- Segment reversal in portable audio
- Portability, broadband and accessories drive MP3 player sales
- Radio - an old/new segment
- The iPods have it
- Not Apple
- Sony
- Creative
- Advertising and promotion—is it cool?
- Preferred sources for MP3 players
- The next small thing
- Product convergence and competition
- Compatibility and connectivity, concerns for the future
- MARKET DRIVERS
- Portable audio paradigm shift
- Downloadable music services help grow MP3 player sales
- Legal vs illegal music
- Figure 1: Legal music downloads, April 2006
- Figure 2: Frequency of music downloads, April 2006
- Potential downside to device/download connection
- Growth of broadband and the Internet
- Figure 3: US broadband household projections, 2000-10
- Figure 4: Manufacturers’ shipments of CDs and cassettes vs single and album downloads, 2004-05
- Three key consumer groups
- Figure 5: US Population, by generation, 2000-10
- Figure 6: Ownership of portable music players, by age, April 2006
- Figure 7: Ownership of MP3 players, by gender, April 2006
- Hispanic population owns more MP3 players
- Figure 8: US population, by age and Hispanic origin, 2006
- Figure 9: MP3 player, music service, and satellite radio ownership/subscription, by ethnicity, April 2006
- iPod + iTunes = icon
- Figure 10: Apple Computer/iPod activity, 2001-06
- Whistle a happy iTune
- The downside of being market leader
- MP3 player accessories
- Expanding MP3 player capability
- Figure 11: Ownership of MP3 player accessories, April, 2006
- Into the house
- Into the car
- Convergence
- Competition from cell phones
- New uses for new technology
- MARKET SIZE AND TRENDS
- Figure 12: Total US manufacturer sales of MP3 players and other portable audio players, at current and constant prices, 2001-06
- Figure 13: Graph: Total US manufacturer sales of MP3 players and other portable audio players, at current and constant prices, 2001-06
- MARKET SEGMENTATION
- MP3 players versus other portable audio players - a contrasting story
- Figure 14: Total US manufacturer sales of MP3 players and other portable audio hardware, at current prices,-06
- Figure 15: Graph: Total US manufacturer sales of MP3 players and other portable audio hardware, at current prices, 2001-06
- Segmented by format
- Figure 16: Sales of portable audio players, segmented by format, 2004 and 2006
- Portable MP3 players
- Figure 17: Manufacturer sales of portable MP3 players, at current and constant prices, 2001-06
- Portable CD players/boom boxes
- Figure 18: Manufacturer sales of portable CD players/boom boxes, at current and constant prices, 2001-06
- Figure 19: Unit sales of portable CD players, with average unit price, 2001-06
- Figure 20: Graph: Change in unit sales of portable CD players compared with change in average unit price, 2001- 06
- Portable radios & cassette players/recorders
- Figure 21: Sales of portable radios & cassette players/recorders, at current and constant prices, 2001-06
- Satellite Radio
- SUPPLY STRUCTURE
- COMPANIES AND BRANDS
- Introduction
- Apple Computer, Inc
- Overview
- iPod
- iTunes Music Store
- Sony Corporation of America
- Overview
- MP3 players
- Other portable audio players
- Connect Music Store
- Creative Labs
- SanDisk45 iRiver America
- RCA
- Philips Electronics North America
- Samsung Electronics Co, Ltd
- Panasonic Corporation of America
- ADVERTISING AND PROMOTION
- Introduction
- MP3 players, give away and cross promotion
- Satellite Radio
- COMPANIES
- Apple
- iTunes Marketing
- Sony
- Samsung
- Panasonic
- Toshiba 53 iRiver
- Dell
- SanDisk
- Philips
- RETAIL DISTRIBUTION
- Overview
- Source of MP3 player purchase
- Figure 22: Type of retail location of MP3 player purchase, April 2006
- Figure 23: Specific retail location of MP3 player purchase, April 2006
- Best Buy
- Wal-Mart
- Circuit City
- Target
- RadioShack
- Apple Store
- Sony Style
- Catalog/Internet retailers
- THE CONSUMER
- Introduction
- Summary
- Portable audio ownership patterns
- Portable audio purchasing patterns
- Technology attitudes
- MP3 player usage
- User satisfaction
- Ownership patterns of portable players, accessories, and subscription services
- Figure 24: Ownership of audio products/subscription to services, May 2006
- Figure 25: Ownership of audio products/subscription to services, by age, May 2006
- Figure 26: Don’t own audio products/subscription to services, but plan to get in next 6 months, by age, May 2006
- Figure 27: Ownership of audio products/subscription to services, by household income, May 2006
- Figure 28: Don’t own audio products/subscription to services, but plan to get in next 6 months, by income, May 2006
- Figure 29: Ownership of audio products/subscription to services, by Hispanic origin, May 2006
- Figure 30: Don’t own audio products/subscription to services, but plan to get in next 6 months, by Hispanic origin, May 2006
- Figure 31: Ownership of audio products/subscription to services, by presence/number of children in household, May 2006
- Figure 32: Don’t own audio products/subscription to services, but plan to get in next 6 months, by presence/number of children in household, May 2006
- Ownership patterns of MP3 players
- Figure 33: Gift receipt and giving and multiple ownership of MP3 players, May 2006
- Figure 34: Gift receipt and giving and multiple ownership of MP3 players, by age, May 2006
- MP3 player brands owned
- Figure 35: Brands of MP3 players owned, May 2006
- Figure 36: Brands of MP3 players owned, by age, May 2006
- Figure 37: Brands of MP3 players owned, by household income, May 2006
- Portable audio purchases
- Figure 38: Stereo/radio equipment bought in previous 12 months, January-September 2005
- Amount spent on portable audio
- Figure 39: Amount spent on last portable audio purchase, May 2006
- Figure 40: Amount spent on last portable audio purchase, by gender, May 2006
- Figure 41: Amount spent on last portable audio purchase, by age, May 2006
- Figure 42: Amount spent on last portable audio purchase, by Hispanic origin, May 2006
- Retail locations where MP3 players are purchased
- Figure 43: Location of MP3 purchase, May 2006
- Figure 44: Location of MP3 purchase, by presence/number of children, May 2006
- Figure 45: Location of MP3 purchase, by location, May 2006
- Stores where MP3 players are purchased
- Figure 46: Store, website, or catalog where MP3 player purchased, May 2006
- Figure 47: Store, website, or catalog where MP3 player purchased, by household income, May 2006
- Technology purchasing attitudes of respondents
- Figure 48: Attitudes towards new technology purchases, May 2006
- Figure 49: Attitudes towards new technology purchases, by age, May 2006
- Figure 50: Attitudes towards new technology purchases, by race/ethnicity, May 2006
- Figure 51: Attitudes towards new technology purchases, by presence/number of children, May 2006
- MP3 player capacity
- Figure 52: Storage capacity of MP3 players, May 2006
- Figure 53: Storage capacity of MP3 players, by age, May 2006
- Plans to upgrade MP3 player
- Figure 54: Plans to upgrade MP3 player to increase capacity, May 2006
- Figure 55: Plans to upgrade MP3 player to increase capacity, by household income, May 2006
- Figure 56: Plans to upgrade MP3 player to increase capacity, by presence of children, May 2006
- Satisfaction with MP3 players
- Figure 57: Overall satisfaction with MP3 player, May 2006
- Figure 58: Overall satisfaction with MP3 player, by age, May 2006
- Figure 59: Overall satisfaction with MP3 player, by household income, May 2006
- When MP3 players are used the most
- Figure 60: Activities while listening to MP3 players, May 2006
- Figure 61: Activities while listening to MP3 players, by age, May 2006
- Figure 62: Activities while listening to MP3 players, by income, May 2006
- Amount used
- Figure 63: Hours per week spent listening to MP3 player, May 2006
- Who pays to download music
- Figure 64: Purchase of downloaded music, May 2006
- Figure 65: Purchase of downloaded music, by gender, May 2006
- Figure 66: Purchase of downloaded music, by age, May 2006
- Figure 67: Purchase of downloaded music, by income, May 2006
- Download frequency
- Figure 68: Frequency of music downloads, May 2006
- Figure 69: Frequency of music downloads, by age, May 2006
- Satisfaction with download process
- Figure 70: Ease of download process, May 2006
- Downloads other than music
- Figure 71: Non-musical downloads, May 2006
- Figure 72: Non-musical downloads, by gender, May 2006
- FUTURE AND FORECAST
- FUTURE TRENDS
- US Hispanic population growth
- Figure 73: Population by race and Hispanic origin, 2001-11
- Advances in NAND memory
- Video MP3 players
- Satellite radio
- Potential portable problems
- Competition from hybridization
- Connectivity and compatibility
- More competition from cell phones
- Creative v Apple
- The MP3 world beyond Apple
- MARKET FORECAST
- Portable MP3 players
- Figure 74: Forecast of total US manufacturer sales of portable MP3 players, at current and constant prices, 2006- 11
- Figure 75: Graph: Forecast of total US manufacturer sales of portable MP3 players, at current and constant prices, 2006-11
- Forecast factors
- APPENDIX: TRADE ASSOCIATIONS
AbstractIn 2006, the MP3 and portable audio player market is worth an estimated $5.7 billion in manufacturer sales, almost three times its worth of just over $1.9 billion in 2001. During this time, MP3 players have gone from niche to mainstream products, and consumer portable purchases have switched from models that rely on removable content to those whose content is additive and intrinsic. MP3 players have freed consumers from the need to carry around separate music media like CDs or cassettes.
The title of this report--MP3 and Other Portable Audio Players--reflects this fundamental shift. The MP3 player segment, with only about 5% market share in 2001, surpassed combined sales in all other segments in 2004 to claim well over 50% of the market’s sales. By 2006, MP3 players are responsible for an estimated 88% of manufacturer sales in the portable audio market.
Ownership among adult respondents is highest at ages 18-24, declining with increasing age, whereas ownership of CD players is more constant for ages 18-54 before falling off, and ownership of portable cassette payers is lowest for the youngest adults.
Retailers who sell portable audio are focusing more on MP3 players, as sales in other segments shrink. By the end of the period under review, portable audio player segments are morphing so that many devices, from CD players to radios, now also feature MP3 capabilities. And besides audio features like radio, MP3 players are also expanding into other functions besides music, notably video.
In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.
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