Mobile TV: Broadcast and Multimedia (2nd Edition)

Published by: Informa Media and Telecom

Published: Jul. 1, 2006

Table of Contents

Chapter 1: Executive Summary

Chapter 2: Television Market Overview

2.1 Mobile TV market definition

2.2 Broadcast television systems and standards

2.2.1 Analogue terrestrial TV systems

2.2.1.1 PAL

2.2.1.2 PALplus

2.2.1.3 SECAM

2.2.1.4 NTSC

2.2.1.5 The switch to digital terrestrial broadcast networks

2.2.2 Digital television systems

2.2.2.1 ATSC

2.2.2.2 DVB

2.2.2.3 ISDB

2.2.3 Digital Audio Broadcasting (DAB)

2.2.4 Digital standards comparison

2.3 Digital broadcast TV penetration and forecasts

2.3.1 Worldwide digital TV households

2.3.2 Digital TV households, by region

2.3.2 Digital TV households, by platform

2.3.2 IPTV

2.4 Mobile TV market trends, developments and issues

2.4.1 Worldwide mobile subscriber forecasts

2.4.2 Digital TV business models

2.4.3 Mobile TV: opportunities, evolution, challenges and threats

Chapter 3: Digital mobile broadcast network convergence

3.1 Analogue and digital terrestrial TV broadcast

3.2 Digital terrestrial mobile broadcast network technologies

3.2.1 DVB-H

3.2.1.1 Case-study: Commercial DVB-H services in Italy: Hutchison 3G and Telecom Italia

3.2.1.2 Case study: O2 and ntl trial, Oxford, UK

3.2.1.3 Case study: Crown Castle, Pittsburgh, US

3.2.2 Digital Audio Broadcasting (DAB) Overlays

3.2.2.2 Terrestrial DMB (T-DMB)

3.2.2.3 DAB-IP

3.2.3.1.1 Case study: BT Movio London (M25) trial

3.2.3 MediaFLO

3.2.4 ISDB-T

3.3 Satellite based mobile TV solutions

3.3.1 Satellite DMB (S-DMB)

3.3.2 Alcatel’s DVB-H proposition in the S-Band for central Europe

3.3 Cellular Broadcast and Multicast Technologies

3.3.1 Multimedia Broadcast Multicast Service (MBMS)

3.3.1.1 UMTS FDD MBMS solutions

3.3.1.2 Case-Study: IPWireless TDtv - UMTS TDD MBMS solutions

3.3.2 Broadcast Multicast Services (BCMCS)

3.3.3 Case-study: Huawei’s Cell Multimedia Broadcasting (CMB) solution

3.3 Mobile TV over cellular networks

3.4 Network roadmaps

3.4.1 Mobile broadcast networks

3.4.2 Cellular network technologies

3.4.2.1 3G networks

3.4.2.2 WCDMA

3.4.2.3 CDMA2000 1xEV-DO/DV

3.4.2.4 TD-SCDMA

3.4.2.5 3.5G & 4G developments

3.5 Mobile TV network comparisons

Chapter 4: Mobile TV business case

4.1 Mobile TV value chain

4.2 Mobile TV business models

4.2.1 ‘Discrete’ business model

4.2.2 ‘Principal’ business model

4.2.3 ‘Converged’ business model

4.2.4 ‘Bypassed’ business model

4.2.4.1 Prospective mobile TV MVNO business model

4.2.5 Business model outlook

4.3 Payment schemes and costs

4.3.1 Mobile TV pricing schemes

4.3.2 Total cost of ownership (TCO) of the mobile broadcast service and handset subsidies

4.4 Revenue share and pricing models

4.4.1 Analogue TV handsets

4.4.2 Cellular TV services

4.4.2.1 Case-study: Vodafone 3G mobile TV pricing models in the UK and Germany

4.4.3 Digital mobile broadcast services

4.5 Regulatory issues

4.5.1 Broadcast licensing

4.5.2 Regulation of content

4.5.2.1 Public service broadcasting

4.6 Digital rights management (DRM) and conditional access (CA)

4.6.1 DRM standardisation

4.6.1.1 Case-Study: Nagravision conditional access (CA) solution for Hutchison 3G Italy DVB-H service

4.6.2 The Open Mobile Alliance (OMA) and DRM

4.6.3 Copyright/rights management regulation

Chapter 5: Mobile TV Devices

5.1 Broadcast TV handset trends

5.2 Technology requirements and cost

5.2.1 Average handset hardware requirements

5.2.2 The bill of materials and manufacturing costs

5.2.3 Broadcast devices

5.2.3.1 Broadcast Mobile TV Chipsets

5.2.1.2 Batteries

5.2.1.4 External memory

5.2.1.3 H.264 codec

5.3 Mobile TV device market

5.3.1 Handset Segmentation

5.3.2 Broadcast mobile device roadmap

5.3.3 Key vendors and strategies

5.3.3.1 Analogue handsets

5.3.3.2 DVB-H devices

5.3.3.3 DMB devices

5.3.3.4 ISDB-T devices

5.3.3.5 MediaFLO devices

5.3.3.6 Other ‘competing’ devices

5.4. Broadcast Mobile TV Device Forecasts

5.4.1 Worldwide Broadcast TV Handsets Sales, by network technology

5.4.2 Broadcast TV Handsets Sales, by region

Chapter 6: Market Segmentation and Content

6.1 Mobile TV market segmentation

6.1.1 Video download

6.1.2 Video streaming

6.1.3 Comparison: download vs. streaming

6.2 Mobile TV content

6.2.1 Content formatting

6.2.1.1 Simulcast

6.2.1.2 Video clips

6.2.1.3 Formatted-for-mobile content

6.2.2 Consumption patterns

6.2.3 Content genres

6.2.4 Interactivity

6.3 Branded content

6.3.1 Cross-platform content

6.3.2 Service branding

6.4 Revenue and pricing models

6.4.1 Pricing ‘free’ mobile broadcast content - the dilemma for public broadcasters

6.4.2 Mobile TV and video advertising

6.5 Content protection and DRM

6.5.1 Types of content rights

6.5.2 Digital rights management

6.6 Mobile TV users

6.6.1 User experience and usability

6.6.2 Consumer segmentation

6.7 Broadcast mobile TV user forecasts

6.7.1 Worldwide broadcast mobile TV users, by network technology

6.7.2 Broadcast mobile TV users, by region

6.7.3 Broadcast mobile TV users, by network technology and region

Chapter 7: Scenario analysis and future outlook

7.1 Trends, developments and outlook

7.2 Scenario analysis

7.2.1 Broadcast return channel

7.2.1.1 DVB-RCT

7.2.1.2 Satellite return path

7.2.2 Next-generation cellular networks

7.2.2.1 HSDPA

7.2.2.2 HSUPA

7.2.2.3 CDMA2000 1xEV-DO Revision A

7.2.2.4 CDMA2000 1xEV-DO Revision B

7.2.2.5 Time Division CDMA (TD-CDMA)

7.2.2.6 Time Division Synchronous CDMA (TD-SCDMA)

7.2.3 Disruptive Technologies

7.2.3.1 FLASH-OFDM

7.2.3.2 OFCDM and VSF-OFCDM

7.2.3.3 Wireless Local Area Network (WLAN)

7.2.3.4 Wireless MAN

7.2.3.5 WiBro

7.2.3.6 WiMAX

7.2.3.7 HiperMAN

7.2.3.8 Bluetooth

7.2.4 Alternative TV access

7.2.4.1 Non-cellular multimedia devices

7.2.4.2 Place-shift TV services

7.2.4.3 Online PVRs

Abstract

Mobile TV: Broadcast and Multimedia - 2nd edition Strategic Report, provides you with a comprehensive analysis of the industry, emerging business models, handsets and devices as well as forecasts by technology and regions.

Mobile TV identifies strengths and weaknesses in the mobile tv industry with comprehensive analysis of key value chain segments including technologies, devices and more.

This Strategic Report provides:

• Likely factors for the success of competing technologies - technologies are investigated in detail and compared and contrasted against each other in order to give you a clear indication of which will be most suitable for different players in the value chain
• In-depth analysis of the business case for mobile TV - comprehensive analysis of the opportunities and threats in the mobile TV industry and expected revenue generators
• Case studies of major trials and roll-outs - invaluable competitor analysis to help you benchmark your performance against that of your competitors and learn from their successes and failures
• Subscriber forecasts and revenue opportunities - unique subscriber forecasts with expanded regional splits highlight where Informa Telecoms & Media predict market growth up to 2011.

Mobile TV: Broadcast and Multimedia - 2nd edition includes detailed forecasts on the following with an extended regional split covering North America, Latin America, Asia Pacific developed and developing, Western and Eastern Europe, Africa and Middle East:

• Digital broadcast TV penetration and forecasts
• Worldwide digital TV households
• Digital TV households, by region
• Digital TV households, by platform
• IPTV
• Worldwide mobile subscriber forecasts
• DVB-H devices
• DMB devices
• ISDB-T devices
• MediaFLO devices
• Other ‘competing’ devices
• Worldwide Broadcast TV Handsets Sales, by network technology
• Broadcast TV Handsets Sales, by region
• Broadcast mobile TV user forecasts
• Worldwide broadcast mobile TV users, by network technology
• Broadcast mobile TV users, by region
• Broadcast mobile TV users, by network technology and region.

Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.

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