U.S. Casino Gaming Market

Published by: Packaged Facts

Published: Jun. 1, 1996 - 238 Pages

Table of Contents

1. Executive Summary
   
   Introduction
   
   • Market Definition
     
   • Most Regulation Is by States
     
   
   The Market
   
   • Revenues Surpass $21 Billion in 1994
     
   • Factors in Future Growth
     
   • Greater Acceptance of Gambling
     
   • Other Positives
     
   • Casino Gaming Revenues to Break $31 Billion in 2001
     
   • Handle to Approach Three-Quarters of a Trillion Dollars in 2001
     
   • [Table] Casino Gaming Gross Revenues (GGR),
     Handles, and Win Estimates, 1991-1995 (dollars)
     Slots Are Biggest Contributor to Revenue
     
   • [Graphic] Share of U.S. Casino Gaming Revenue and
     Handle: by Venue/Game, 1994 (percent); Venue/Game:
     Nevada/New Jersey Slots, Nevada/New Jersey Table
     Games, Indian Reservations, Riverboats, Noncasino
     Devices, Card Rooms
     
   • Casino Gaming Accounts for Half of Total Gaming Revenues
     
   • [Table] U.S. Gaming Handle and Gross Revenue:
     By Type of Gaming, 1994 (dollars and percent);
     Games: Casino Gaming, State Lotteries, Parimutuels,
     and Charitable Gaming
     
   
   The Marketers
   
   • About 250 Casino Gaming Marketers
     
   • Most Marketers Are Specialists or Hoteliers
     
   • In Nevada, Circus Circus and Mirage Are on Top
     
   • In National Market, Harrah's Dominates, Followed by Trump
     
   • Trump the King of Atlantic City
     
   • Las Vegas versus Atlantic City versus New Orleans
     
   • Casino Gaming Marketers Up Ad Spending to $89 Million in 1995
     
   
   At the Casino Level
   
   • Nevada Casino Win Percentages
     
   
   The Consumer
   
   • Almost 33 Million Visit Casinos
     
   • Las Vegas, Atlantic City Still Top Destinations
     
   • Middle-Aged Persons Show Strongest Incidence of Visits
     
   • Various Factors Suggest Relative Affluence
     
2. Introduction
   
   The Scope of This Report
   
   • Market Definition
     
   
   Glossary of Casino Industry Terms
   
   • Bank Games
     
   • Bookmaking or Book (Verb, to Make Book)
     
   • Card Room
     
   • Casino
     
   • Casino Advantage, or House Advantage
     
   • Commission
     
   • Comp
     
   • Drop or Stake
     
   • Family Entertainment
     
   • Feeder Market
     
   • Gross Wager
     
   • Handle
     
   • High Roller
     
   • Hold or Hold Percentage
     
   • Land Casino
     
   • Loose
     
   • Money Staked
     
   • Net Receipts
     
   • Offshore Gaming
     
   • Parimutuel(s)
     
   • Progressive
     
   • Pit
     
   • Retention
     
   • Revenue or Gross Revenue
     
   • Shoe
     
   • Table Games
     
   • Takeout or Takeout Percentage
     
   • Turnover
     
   • Velocity
     
   • Win
     
3. Casino Games And Venues
   
   The Games
   
   • Mostly Bank Games
     
   • Table Games
     
   • Baccarat
     
   • Blackjack
     
   • Craps
     
   • Mini-Baccarat
     
   • Poker
     
   • Roulette
     
   • Wheel of Fortune (or of Chance)
     
   • Slot Machines
     
   • Video Poker
     
   • Keno
     
   • Bingo
     
   • Bookmaking
     
   • Tournaments
     
   • Gross Margins of Profit on Casino Games
     
   
   The Venues
   
   • Land Casinos
     
   • Riverboats
     
   • Native American Reservations
     
   • Card Rooms
     
   • Broad Range of Venues for Noncasino Devices
     
   • Bingo Halls
     
   • Oceangoing Cruise Ships and Casino Boats
     
   • Offshore Gaming
     
   • Cyberspace
     
   • Most Casinos Located a Bit Away from Population Centers
     
   
   Regulation
   
   • Most Regulation Is by States
     
   • Much Litigation
     
   • The IGRA Now Weakened by Supreme Court
     
   • A Challenge to IGRA
     
   • Slowing the Spread of Native American Venues
     
   • Is Bad for Whole Industry
     
   • A Wave of Other Setbacks
     
   • A Federal Review of U.S. Gambling
     
   • Lawlessness on the Cyber-Frontier
     
   • How Nevada Protects Casino Gaming
     
   • Louisiana's Problems Regulating Devices at Truck Stops
     
   • Casino Advertising Regulated
     
   • Chart of Gaming per State
     
   • [Chart] Legalization of Gaming: By State and Type of
     Game (1995); Type: Casinos, Noncasino Devices, Card
     Rooms, Sports Book, Lotteries, Parimutuel Betting,
     Charitable Games and/or Bingo
     
4. The Market
   
   • [Graphic] Size and Growth of U.S. Casino Gaming
     Handle, 1991-2001 (dollars)
     
   • [Graphic] Size and Growth of U.S. Casino Gaming
     Gross Revenue, 1991-2001 (dollars)
     
   
   Market Size and Growth
   
   • Revenues Surpass $21 Billion in 1995
     
   • 1995: A Year of Adjustment
     
   • Win Share Relatively Constant
     
   • [Table] Size and Growth of U.S. Casino Gaming
     Market: By Gross Revenues (GGR), Handles, and
     Win, 1991-1995 (dollars)
     
   
   Factors in Future Growth
   
   • Greater Acceptance of Gambling
     
   • But Many Jurisdictions Still Resistant
     
   • Lotteries Pave the Way for Legal Casinos
     
   • Indian Gaming Will Continue to Expand Market
     
   • The Graying of America Is a Positive
     
   • [Table] Projections of Resident U.S. Population: By Age,
     1995-2000 (number and percent); Age Groups: 17 or
     under, 18-34, 35-54, 55 and over
     
   • Use of Mainstream-Style Marketing Techniques
     
   • Family Entertainment Receives Mixed Reviews
     
   • Hollywood Loves Vegas
     
   • At-Home Gaming Still an Uncertain Factor
     
   
   Projected Revenue and Handle
   
   • Casino Gaming Revenues to Break $31 Billion in 2001
     
   • Handle to Approach Three-Quarters of a Trillion Dollars
     
   • Win Percentage to Trend Slightly Lower
     
   • [Table] Projected Size of U.S. Casino Gaming Market:
     Gross Revenues (GGR), Handle, and Win, 1996-2001 (dollars)
     
   
   Market Composition: By Type of Venue or Game
   
   • Special Note on Venues/Games Data
     
   • Slots Are Biggest Contributor to Revenue
     
   • [Table] Share of U.S. Casino Gaming Handle and Gross
     
   • Revenue: By Type of Venue or Game, 1994 (percent);
     Venue/Game: Nevada/New Jersey Slots, Nevada/
     New Jersey Table Games, Indian Reservations, Riverboats,
     Noncasino Devices, Card Rooms, Cruise Ships, Bookmaking
     
   • Las Vegas Revenues by Game
     
   • [Table] Las Vegas Casino Gaming Gross Revenue Share:
     By Type of Game, 1995 (dollars and percent); Game:
     Slots/Video Poker by Denomination, Blackjack, Craps,
     Roulette, Wheel of Fortune, Baccarat, Mini-Baccarat,
     Keno, bingo, Caribbean Stud, Let It Ride, Pai Gow,
     Pai Gow Poker, Red Dog, Race Book, Sports Book
     
   • Atlantic City Revenues by Slots versus Tables
     
   • Table Games Once Outperformed Slots
     
   • Traditional Land Casinos Losing Share
     
   • [Table] Share of U.S. Casino Gaming Gross Revenues:
     By Traditional versus Nontraditional Casino Venues,
     1990-1994 (percent)
     
   
   Market Composition: Regionality
   
   • Nevada and New Jersey Still Have the Most Action
     
   • [Table] Share of U.S. Casino Gaming Gross Revenues
     (GGR): By State, 1994-1995 (dollars and percent);
     State: Nevada, New Jersey, Other
     
   • A Picture of Regional Potential
     
   • [Table] Visitation of Casinos: By Visitors' Region of
     Residence, 1994 (number and percent); Region:
     West, Northeast, Midwest, South
     
   
   Market Composition: Seasonality
   
   • Mother Nature, Holidays, Weekends All Shape Revenue Pattern
     
   
   Market Composition: Casino Gaming Within the Larger Picture
   
   • Casino Gaming Accounts for Half of Total Gaming Revenues
     
   • [Table] Share of U.S. Gaming Handle and Gross Revenue:
     By Type of Gaming, 1994 (dollars and percent); Gaming
     Type: Casino Gaming, State Lotteries, Parimutuels,
     Charitable Gaming
     
5. The Marketers
   
   The Marketers
   
   • About 250 Casino Gaming Marketers
     
   • Most Marketers Are Specialists and/or Hoteliers
     
   • Major Marketers Also Offer Management Services
     
   • Native American Tribes
     
   • More and More Public Companies
     
   • [Chart] Leading Casino Gaming Marketers and Their
     Venues; Marketers: Ameristar Casinos, Aztar Corpora-
     tion, Bally Entertainment Corp., Binion's Horseshoe
     Hotel & Casino, Boyd Gaming Corporation, Circus Circus
     Enterprises, Claridge, Elsinore Corporation, Gordon
     Gaming, Harrah's Entertainment, Hilton Hotels Corpora-
     tion, Hollywood Casino Corporation, ITT Corporation,
     Jackpot Enterprises, Las Vegas Sands, Mashantucket Pequot
     Tribe, MGM Grand, Mirage Resorts, Resorts International,
     Rio Hotel & Casino, Sahara Gaming Corporation, Show-
     boat, The Trump Organization
     
   
   Marketer Shares
   
   • Special Note: Data for Nevada, National Shares Frustrated
     by Nevada Confidentiality Law
     
   • Circus Circus Leads Nevada; Mirage Resorts Leads Las Vegas
     
   • Harrah's Entertainment Is National Leader
     
   • Many Marketers Poised for Taking Greater Share
     
   • Trump Rules Atlantic City
     
   • [Table] Marketers Shares of Atlantic City Casino Gaming
     Revenues, 1994-1995 (dollars and percent); Marketer:
     Trump, Bally Entertainment, ITT, Showboat, Harrahs,
     Aztar, Resorts, Hollywood Casino Corp., Claridge
     
   
   The Competitive Situation: Geographically Speaking
   
   • The Ideal Jurisdiction Becoming a Rare Animal
     
   • Las Vegas versus Atlantic City versus New Orleans
     
   • Las Vegas Still Dominates Nevada Markets
     
   • [Table] Share of Nevada Casino Gaming Revenue:
     By Market, 1993-1995 (percent); Market: Las Vegas,
     Reno/Sparks, Lake Tahoe, Laughlin, and Other
     Intramural Positioning in Vegas: Kids versus Adults
     The Fremont Street Experience—for Adults
     Still More Noncasino Attractions for Vegas
     Atlantic City Still Trading Income for Visitors
     Tycoons Scramble for Atlantic City Beachheads
     Midwest and South a Patchwork of Successes and Failures
     National Saturation Still a Few Years Away, At Least
     
   
   Competitive Focus: Harrah's Entertainment
   
   • Harrah's Total 1995 Revenues Were $1.5 Billion
     
   • Promus Becomes Harrah's Entertainment, Concentrates on Casinos
     
   • Basic Harrah's Positioning Is Folksy and Warm
     
   • Promus Made Harrah's a National Brand
     
   • The Closing of Harrah's Jazz in New Orleans
     
   • Harrah's Appears Skeptical of Family Entertainment
     
   • Harrah's Overseas Experience Aids Negotiations with Tribes
     
   
   Competitive Focus: The Trump Organization/Trump
   Hotels & Casino Resorts, Inc.
   
   • Revenues of at Least $1.2 Billion
     
   • Trump's New Structure and IPO Better Focus Casino Efforts
     
   • Trump Pushes Expansion in 1996
     
   • Trump Sues to Halt New York State's Quick Draw Machines
     
   
   Competitive Focus: Circus Circus Enterprises
   
   • Company Revenues Top $1.3 Billion
     
   • Why Circus Circus Is Such a Force
     
   • Circus Circus Plans Megadevelopment for the Strip
     
   • Circus Circus Outside Nevada
     
   • Circus Circus's One Stumble
     
   • Circus Circus in Atlantic City
     
   • Circus Circus' Record-Breaking $1.5 Billion Line of Credit
     
   
   Competitive Focus: Mirage Resorts, Inc.
   
   • Revenues of $1.3 Billion
     
   • Mirage Stresses Upscale Vegas, Avoids Brand Image
     
   • Mirage Makes a Play for the Middle Class
     
   • Mirage's Low Rollers' Venue in Laughlin
     
   • Mirage's Big Entry into Atlantic City
     
   • A Second Atlantic City Venture Now Planned
     
   
   Competitive Focus: The Mashantucket Pequot
   
   • Mashantucket Pequot Score $1 Billion—At One Venue
     
   • Foxwoods: From Bingo Hall to Megaresort
     
   • Foxwoods May Soon Have Real Competition
     
   • Foxwoods Somewhat Protected by Compact with State
     
   • Foxwoods Makes Education a Resort Feature
     
   
   Competitive Focus: ITT Corporation
   
   • ITT Split into Three Companies, One Specializing
     in Hotels and Casinos
     
   • ITT Enters Domestic Market with a Bang
     
   • A Caesars Make-Over?
     
   • ITT Negotiates to Buy Bally Entertainment Corp.
     
   
   Competitive Focus: MGM Grand, Inc.
   
   • MGM Grand Suffers Revenue Dip to $722 Million
     
   • MGM Grand Lays Off Employees, Retools for Mid Rollers, Adults
     
   • With New York-New York, Challenging Circus Circus
     and Mirage Head On
     
   
   Competitive Focus: Aztar Corporation
   
   • Total Company Revenues About $573 Million
     
   • Aztar Corp. Pressed to Expand
     
   
   Competitive Focus: Jackpot Enterprises, Inc.
   
   • Jackpot's Revenues Near $100 Million
     
   • Jackpot Stresses Core Involvement in Noncasino Devices
     
   
   Competitive Focus: Cruise Ships
   
   • Suddenly, Lots of New Cruise Ships
     
   • ConJelCo's Poker Cruises
     
   
   Competitive Focus: At-Home Casino Gaming
   
   • Positioning on Home Play
     
   • Some Domestic Competition from Parimutuel Account Wagering
     
   • Virtual Vegas Takes Moneyless Bets on Internet
     
   • In the Vanguard: Warren Eugene
     
   • Sports International: Sports Book, and Now Casino Games
     
   • Global Gaming Services "Marries" Sports Bettors,
     
   • Takes Commission
     
   • [Chart] Web Site Addresses for Cyber-Casinos
     
   
   Marketing Trends
   
   • Expansion Through Wholly Owned Venues, Joint
     
   • Ventures, Management Contracts
     
   • Expansion Through Acquisition
     
   • More Branding
     
   • Increasingly Sophisticated Marketing Techniques
     
   • Positioning the Watchword of the 1990s
     
   • Positioning on Family Entertainment
     
   • Marketers in Surprising Partnerships
     
   • On-Site Tie-Ins Now Common
     
   • An Even Greater Emphasis on Slots Now
     
   • Yet Some Marketers Cash in on High-Stakes Baccarat
     
   
   Consumer Advertising Expenditures
   
   • Mostly Regional Campaigns, with Newspapers and
     
   • Spot Television Stressed
     
   • Close to Two Dozen Million-Dollar Spenders
     
   • Harrah's Is Largest Casino Advertiser
     
   • ITT Maintains Caesars World Spending Levels at About $5 Million
     
   • A Dozen or More Marketers Spend $1 Million to $4 Million
     
   • Much Hidden Expenditure
     
   
   Consumer Advertising Positioning
   
   • Mass Media Ads Treat Casinos as Just One Aspect of Venues
     
   • Fun and Excitement
     
   • Family Entertainment Not Stressed
     
   • Entertainers
     
   • The Elegant Social Life of Gamblers
     
   • Natural Settings
     
   • Relaxation
     
   • Local and Regional Print Ads Emphasize Casino
     
   • Action, Family Entertainment
     
   
   Consumer Promotions
   
   • Comps and Coupons
     
   • Inexpensive Meals and Buffets
     
   • Clubs
     
   • Quadruple Jackpots
     
   • Subsidized Bus Transport
     
   • Travel Packages a Form of Promotion
     
   • A Free Deck of Cards, a Sun-Visor, Etc.
     
   • Free Phone Calls for Winners
     
   • Vegas Chip Vouchers Accepted in Atlantic City
     
   • Vehicles as Progressive Slots Prizes
     
   • Other Attractions a Form of Promotion
     
6. At The Casino Level
   
   At the Casino Level
   
   • Nevada Casino Win Percentages
     
   • [Table] Average Nevada Win and Win Percentages on
     Casino Games: By Game Type, 1995 (dollars and
     percent); Game: Wheel of Fortune, Red Dog, Keno,
     Caribbean Stud, Let It Ride, Pai Gow, Roulette, Pai Gow
     Poker, Baccarat, Craps, Blackjack, Mini-Baccarat, Bingo,
     Race Book, Sports Parlay Cards, Football, Basketball,
     Card Games/Rooms, Slots
     
   • Win Percentages Vary Greatly by Jurisdiction
     
   • Slots Gaining in Revenue Mix
     
   • Card Readers
     
   • Slots with Embedded Bill Acceptors
     
   • Cars, Trucks, Motorcycles on the Casino Floor
     
   • Slots Making New Sounds
     
   • Card Decks: Plastic versus Paper
     
   • Commemorative Chips Provide a Small Revenue Line
     
   • Food/Beverage and Tie-In Brands Chosen Carefully
     
   • Creative Ways to Keep Players at Tables
     
   • Grand Casinos Targets Cajuns with Bourre Game
     
   
   At the Casino Level: Native American Reservations
   
   • Negotiating Management Contracts with Tribes
     
   
   At the Casino Level: Sportsbook
   
   • Television a Key to Sports Book
     
   • Super Bowl Parties
     
   
   At the Casino Level: Riverboats
   
   • Riverboats Getting Bigger and Costlier
     
   • Variations Upon the Classic Design
     
   • Expansion Via Barges
     
   • Riverboat Venues Have Same Attractions as Land Casinos
     
   • More Riverboats Permanently Moored
     
   
   At the Casino Level: Noncasino Devices
   
   • In Nevada, Leases Go to Highest Bidder
     
   • Legislators Slow Action at Louisiana Truck Stops
     
   • Organized Crime Role in Louisiana Noncasino Action
     
   
   At the Casino Level: Cruise Ships
   
   • Cruise Ship Casinos Tend to Be Smaller
     
   • Small, but Staying Modern
     
   • Tables Emphasized
     
   
   At the Casino Level: Shows and Attractions
   
   • Less Nudity, More Megashows
     
   • Magic a Hot Show Trend
     
   • Christmas Shows
     
   • Ethnic Holidays Celebrated by Atlantic City Marketers
     
7. The Casino Gaming Consumer
   
   The Casino Gaming Consumer: In General
   
   • Almost 33 Million Visit Casinos
     
   • Players Lose an Average of $604 Annually
     
   • Las Vegas, Atlantic City Still Top Destinations
     
   • Much Cross-Patronage
     
   • Few Venture to Caribbean or European Casinos
     
   • [Table] Casino Gaming Jurisdictions or Venue Types
     Visited, 1994 (adults-number and percent); Jurisdiction/
     Venue: Las Vegas, Atlantic City, Native American,
     Reno/Lake Tahoe, Laughlin, Riverboats, Cruise Ships,
     Caribbean Islands, Europe
     
   • Most Visit Casinos Once or Twice Annually
     
   • Players' Gender Mix Has Shifted to Female
     
   • The Principal Shopper Factor
     
   • Middle-Aged Persons Show Strongest Incidence of Visits
     
   • Key Boomers Somewhat Resistant, but More Numerous
     
   • Various Factors Suggest Relative Affluence
     
   • Data Suggests a Looser Definition of "Family"
     
   • [Table] Demographic Characteristics Favoring Casino
     Visitation; Factor: 00 Age, Education, Employment,
     Occupation, Family Status, Region, Locality, Race,
     Household Income, Household Size, Children in Household
     
   
   The Las Vegas Casino Visitor
   
   • Over 8.2 Million Visitors to Las Vegas
     
   • Las Vegas Clientele Skews Male
     
   • Those Ages 45 to 54 Show Peak Incidence
     
   • Las Vegas Patrons Affluent
     
   • Las Vegas "Families" Mirror the General Profile
     
   • Las Vegas Visits Average 4.5 Days
     
   • First-Time Vegas Visits Are Up
     
   • [Chart] Demographic Characteristics Favoring Las Vegas
     Casino Visitation; Factor: Age, Education, Employment,
     Occupation, Family Status, Region, Locality, Race,
     Household Income, Household Size, Children in Household
     
   • Over Half of Las Vegas Visitors Arrive in Pairs—Only 11%
     
   • Escorting Minors
     
   • [Table] Las Vegas Visitation: By Number of Adults in
     Party, Years Ended June 30th, 1994-1995 (Percent)
     Parties with Minors Most Often Include Just One
     
   • [Table] Las Vegas Visitation: Visitors with Minors in
     Immediate Party, by Number of Minors, Year Ended
     June 30, 1995 (Percent)
     
   • Parties with One Minor: Minors' Ages Distributed Fairly
     Evenly, Through Age 17
     
   • Parties with Two or More Minors: Only Minors Ages 5
     to 12 Are Significant
     
   • [Table] Las Vegas Visitation: Visitors with Minors in
     Immediate Party, by Age of Minors, Year Ended
     June 30th, 1995 (percent)
     
   • Usually a Third of Visitors See Downtown
     
   • Nine of Ten Visitors Gamble
     
   • Average Gambling Hours Indicate a Greater Share
     of Casual Players
     
   • [Table] Las Vegas Visitation: Average Gambling Hours
     Per Day, Per Player, Years Ended June 30, 1994-1995 (Percent)
     
   • Average Gambling Budget Surpasses $500
     
   • Gambling Budgets Typically Less than $300
     
   • [Table] Las Vegas Visitation: Average Gambling Budget,
     Per Player, Years Ended June 30, 1994-1995 (Percent)
     They Most Often Play Slots
     
   • [Table] Las Vegas Visitation: Casino Games Played
     Most Often, per Player, Years Ended June 30, 1994-1995 (Percent)
     
   • Three-Coin Bets Are Most Popular for Slots/Video Poker
     
   • [Table] Las Vegas Visitation: Average Number of Coins/
     Tokens Inserted per Each Machine Play, per Player,
     Years Ended June 30, 1994-1995 (Percent)
     
   • Quarter Machines the Favorites for Slots/Video Poker
     
   • [Table] Las Vegas Visitation: Slot or Video Poker Machine
     Denominations Played Most Often, per Player, Years
     Ended June 30, 1994-1995 (Percent)
     
   • Average Table Bets of $4-$9 Are Favored
     
   • [Table] Las Vegas Visitation: Average Table Game Bets,
     per Player, Years Ended June 30, 1994-1995 (Percent)
     
   • $5 Table Minimum Is Most Frequent Choice
     
   • [Table] Las Vegas Visitation: Table Minimums Played
     Most Often, Per Player, Years Ended June 30, 1995-1996 (Percent)
     
   • Average Keno/Bingo Bets in $2-$9 Range
     
   • [Table] Las Vegas Visitation: Average Keno or Bingo
     Bets, per Player, Years Ended June 30, 1994-1995 (Percent)
     Tournament Participation
     
   • Food/Drink, and Show Expenditures
     
   • [Table] Las Vegas Visitation: Various Data for Adult
     Visitors, Years Ended June 30, 1994 and 1995; Factor:
     Average Gambling Budget, Average Number Coins or
     Tokens Inserted in Slot/Video Poker Machines, Average
     Table Bet, Average Keno/Bingo Bet, Days Stayed, Nights
     Stayed, First-Time Visits, Visited Strip Only, Visited
     Downtown, Participated in Tournaments, Food and
     Drink, Daily Expenditure, Shows, Per-Trip Expenditure
     
   
   The Atlantic City Casino Visitor
   
   • Nearly 8 Million Visitors
     
   • An Even Sharper Skew to Female Visitors
     
   • Similarities Shared with the General Consumer Profile
     
   • Families Less Characteristic of Atlantic City Audience
     
   • African-Americans Drawn to Atlantic City
     
   • 30 Million Day Trips Made to Atlantic City
     
   • Most Atlantic City Visitors Patronize Casinos
     
   • [Chart] Demographic Characteristics Favoring Atlantic
     
   • City Casino Visitation; Factor: Age, Education, Employ-
     ment, Occupation, Family Status, Region, Locality, Race,
     Household Income, Household Size, Children in Household
     
   • New York Is Dominant Feeder Market
     
   • Auto and Bus Transport Most Popular
     
   • [Table] Atlantic City Visitation: By Means of Transport
     and by Length of Stay ,1993 (Percent Visitors)
     
   • Tours/Packages Account for Half of Atlantic City Trips
     
   • [Table] Atlantic City Visitation: By Tours/Packages, 1993
     (Percent Visitors)
     
   • Composition of Atlantic City Travel Parties
     
   • [Table] Atlantic City Visitation: With Whom Traveling,
     and by Length of Stay, 1993 (Percent Visitors)
     
   
   The Reno/Lake Tahoe Casino Visitor
   
   • About 4.4 Million Patrons
     
   • Those Ages 25 to 34 Most Likely to Visit
     
   • For Reno/Lake Tahoe, Gender Is Split
     
   • Again, Factors of Affluence
     
   • More Distinct Family Status for Reno/Lake Tahoe Visitors
     
   • [Chart] Demographic Characteristics Favoring Reno/
     Lake Tahoe Casino Visitation; Factor: Age, Education,
     Employment, Occupation, Family Status, Region, Locality,
     Race, Household Income, Household Size, Children in
     Household
     
   
   Appendix I: Examples Of Casino Gaming
   Advertising And Promotion
   
   • Advertising Examples
     
   • Promotional Advertising Examples
     
   
   Appendix II: Addresses Of Selected Marketers
   

Abstract

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