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The North American Market for Organic Meat ProductsPublished by: Organic Monitor Ltd. Published: May. 1, 2006 - 138 Pages Table of Contents
AbstractThe meat sector is the fastest growing in the North American organic food industry with sales expanding by 51% in 2005. The US organic beef market has been showing the highest growth with sales doubling each year since BSE was reported in 2003.Rising consumer awareness of organic foods and the organic production system is driving market growth. Organic meats are popular as they are made from animals that are not given antibiotics, growth promoters or synthetic feeds. Many consumers perceive them to be safer and more nutritious than conventional meats. High market growth rates have led to organic meat supply shortages with producers unable to meet burgeoning demand from retailers. The organic beef and pork markets are the most affected because of low production levels. American farmers have showed little interest in producing these organic meats due to high production costs and the lack of distribution infrastructure. Although production has stepped up since 2004, supply is expected to lag demand for a number of years. Although organic beef has the fastest growing market, organic poultry is the most widely available in North America; it is found in a large number of natural food retailers and conventional grocery channels with some supermarkets marketed it under their private labels. This updated report analyzes the leading product segments in the North American organic market for organic meat products. Market & competitive information includes market sizes, volume & revenue forecasts (2006-2012), market drivers & restraints, distribution & pricing trends, market shares and profiles of leading producers & retailers. Business recommendations are given to existing producers and new entrants in this emerging market. Product Segments
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