|
|
MySpace Mobile: A Marriage of Equals?Published by: Generator Research Limited Published: Jun. 19, 2006 - 23 Pages Table of Contents
Abstract
Adding a mobile dimension to MySpace looks like a no-brainer, so much so that the cliche 'killer application' has already appeared. However, further thought reveals that 'MySpace Mobile' can be implemented in various ways, each one offering advantages and disadvantages for users, mobile operators and MySpace. This report is focussed on identifying the issues and analysing the options in order to understand which approaches are viable and which aren't sometimes the obvious path is the wrong one. The approach taken is to firstly review the key elements of the MySpace proposition to identify those that can be best enhanced by the mobile channel. In addition, through the use of several case studies, the report pinpoints the unique characteristics of the mobile channel. The report then uses these findings to develop several candidate service strategies for a successful MySpace Mobile. The report then reviews the commercial implications of each service strategy by assessing how each would be viewed by MySpace and mobile operators, as well as the target consumers. Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||