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Film Market Market Review 2006

Published by: Key Note Publications Ltd

Published: Jun. 1, 2006 - 150 Pages


Table of Contents



Executive Summary

1. Industry Overview

REPORT COVERAGE AND TERMINOLOGY

ECONOMIC TRENDS

Population

Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2001-2005

Gross Domestic Product

Table 1.2: UK Gross Domestic Product at Current and Annual Prices (£m), 2001-2005

Inflation

Table 1.3: UK Rate of Inflation (%), 2001-2005

Unemployment

Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2001-2005

Household Disposable Income

Table 1.5: Household Disposable Income per Capita (£), 2001-2005

MARKET SIZE

Table 1.6: Key Sectors of the UK Film Market by Value and Volume (£m and million), 2001-2005

Figure 1.1: The Combined Value of the UK Cinema Market, DVD/Video Rental Market and DVD/Video Sell-Through Market (£m), 2001-2005

INDUSTRY STRUCTURE

UK Industry

Table 1.7: Key Financial Ratios for UK Motion-Picture and Video Companies† (£000, % and £), 2004/2005

Global Industry

MARKET POSITION

KEY TRENDS

The Influence of the Hollywood Studios

Targeting Young People

The Growing Importance of Sequels

The Transition to DVD

British Cultural Influence

Trends by `Window'

LEGISLATION

KEY TRADE ASSOCIATIONS

2. PEST Analysis

INTRODUCTION

POLITICAL FACTORS

ECONOMIC FACTORS

SOCIAL FACTORS

TECHNOLOGICAL FACTORS

3. Key Note Primary Research

INTRODUCTION

Table 3.1: Attitudes Towards Movies and Their Role in Consumer Lifestyles (% of adults), 2006

Visiting the Cinema

Renting and Buying Films

Watching Films on Television

MOVIES AS A HOBBY

Table 3.2: Those Who Consider Watching Movies to be One of Their Main Hobbies by Socio-Demographic Group (% of adults), 2006

MOVIES AND COMPUTER TECHNOLOGY

Table 3.3: Those Who Watch Movies on a Computer by Socio-Demographic Group (% of adults), 2006

4. Competitive Structure

THE MARKETPLACE

Development of the UK Film Industry

The Role of Thorn EMI

The Role of Rank and Pinewood Shepperton

The Role of Granada and ITV

Current UK Film-Making

THE LEADING HOLLYWOOD STUDIOS

20th Century Fox (Fox Inc/News Corporation)

Company History: News Corporation

Company History: 20th Century Fox

Current Structure

Financial Results

Columbia Pictures and MGM/UA (Sony Corporation)

Company History: Sony

Company History: Columbia

Company History: MGM and United Artists

Current Structure

Financial Results

NBC Universal (General Electric/Vivendi Universal)

Company History: General Electric and NBC

Company History: Universal

Current Structure

Financial Results

Paramount Pictures (Viacom/National Amusements)

Company History: National Amusements, Viacom and CBS Corporation

Company History: Paramount Pictures

Current Structure

Financial Results

The Walt Disney Company

Company History: Animation

Company History: Live Action

Current Structure

Financial Results

Warner Bros (Time Warner)

Company History: Time Warner

Company History: Warner Bros

Current Structure

Financial Results

OTHER COMPANIES

5. The Cinema Market

INTRODUCTION

KEY TRENDS

MARKET SIZE

Table 5.1: The UK Cinema Market by Value and Volume (£m and million admissions), 2001-2005

Figure 5.1: The UK Cinema Market by Value (£m), 2001-2005

MARKET SEGMENTATION

SUPPLY STRUCTURE

The Supply of Films

Number of Cinemas

Table 5.2: Number of Cinema Screens in the UK, 2000-2005

Cinema Advertising Revenues

MAJOR PLAYERS

Table 5.3: The Leading Cinema Operators in the UK by Number of Screens and Sites, 2006

Terra Firma Capital Partners

Blackstone Group

Vue Entertainment

National Amusements

Other Cinema Owners

ADVERTISING AND PROMOTION

Advertising of Cinema Releases

Table 5.4: Main Media Advertising Expenditure on Cinema Releases (£000), 2004 and 2005

Table 5.5: Main Media Advertising Expenditure on Cinema Releases by Distributor (£000), 2004 and 2005

Advertising of Cinemas

Table 5.6: Main Media Advertising Expenditure by Cinemas (£000), 2005

BUYING BEHAVIOUR

Table 5.7: Those Who Go to the Cinema at Least Once a Month by Socio-Demographic Group (% of adults), 2006

Table 5.8: Those Who Live Near a Cinema† by Region (% of adults), 2006

FORECASTS 2006 TO 2010

Table 5.9: The Forecast UK Cinema Market by Value and Volume (£m and million admissions), 2006-2010

6. The Rental Market

INTRODUCTION

KEY TRENDS

MARKET SIZE

Table 6.1: The UK DVD/Video Rental Market by Value and Volume (£m and million rentals), 2001-2005

Figure 6.1: The UK DVD/Video Rental Market by Value (£m), 2001-2005

MARKET SEGMENTATION

SUPPLY STRUCTURE

The Supply of Films

The Rental Infrastructure

MAJOR PLAYERS

Blockbuster

Other Rental Multiples

Online Rental Companies

ADVERTISING AND PROMOTION

Advertising of DVD/Video Releases

Table 6.2: Main Media Advertising Expenditure on DVD/Video Releases (£000), 2004 and 2005

Table 6.3: Main Media Advertising Expenditure on DVD/Video Releases by Distributor (£000), 2004 and 2005

Advertising by Rental Companies

Table 6.4: Main Media Advertising Expenditure by Home-Entertainment Retailers (£000), 2005

BUYING BEHAVIOUR

Table 6.5: Those Who Rent Movies Through a Local Shop or From the Public Library by Socio-Demographic Group (% of adults), 2006

FORECASTS 2006 TO 2010

Table 6.6: The Forecast UK DVD/Video Rental Market by Value and Volume (£m and million rentals), 2006-2010

7. The Sell-Through Market

INTRODUCTION

KEY TRENDS

MARKET SIZE

Table 7.1: The UK DVD/Video Sell-Through Market by Value and Volume (£m and million units), 2001-2005

Figure 7.1: The UK DVD/Video Sell-Through Market by Value (£m), 2001-2005

MARKET SEGMENTATION

SUPPLY STRUCTURE AND MAJOR PLAYERS

The Supply of Films

Sell-Through Retailers

ADVERTISING AND PROMOTION

Advertising of DVD/Video Releases

Table 7.2: Main Media Advertising Expenditure on DVD/Video Releases by Distributor (£000), 2004 and 2005

Table 7.3: Main Media Advertising Expenditure on DVD/Video Releases (£000), 2004 and 2005

Advertising by DVD Retailers

Table 7.4: Main Media Advertising Expenditure by Home-Entertainment Retailers (£000), 2005

BUYING BEHAVIOUR

Table 7.5: Those Who Buy a Movie on DVD or Video at Least Once a Month by Socio-Demographic Group (% of adults), 2006

Table 7.6: Those Who Like Browsing in Shops Selling DVDs or Videos by Socio-Demographic Group (% of adults), 2006

FORECASTS 2006 TO 2010

Table 7.7: The Forecast UK DVD/Video Sell-Through Market by Value and Volume (£m and million units), 2006-2010

8. The Broadcast Market

INTRODUCTION

KEY TRENDS

MARKET SIZE

`Home Viewing'

Films on Television

SUPPLY STRUCTURE AND MAJOR PLAYERS

BBC (British Broadcasting Corporation)

ITV PLC

British Sky Broadcasting Group PLC

Other Broadcasters

ADVERTISING AND PROMOTION

Table 8.1: Main Media Advertising Expenditure by Selected UK Television Channels (£000), 2005

BUYING BEHAVIOUR

Table 8.2: Those Who Watch at Least Three Movies a Week on Television by Socio-Demographic Group (% of adults), 2006

Table 8.3: Those Who Pay to Subscribe to a TV Channel That Only Shows Movies† by Socio-Demographic Group (% of adults), 2006

FORECASTS 2006 TO 2010

9. A Global Perspective

INTRODUCTION

`HOLLYWOOD': A BRIEF HISTORY

OTHER INTERNATIONAL FILM COMPANIES

THE ROLE OF PATHÉ

FOREIGN-LANGUAGE FILMS IN THE UK

10. The Future

INTRODUCTION

Population

Table 10.1: Forecast UK Resident Population by Sex (000), Mid-Years 2006-2010

Gross Domestic Product

Table 10.2: Forecast Growth in UK Gross Domestic Product in Real Terms (%), 2006-2010

Inflation

Table 10.3: Forecast UK Rate of Inflation (%), 2006-2010

Unemployment

Table 10.4: Forecast Actual Number of Unemployed Persons in the UK (million), 2006-2010

FORECASTS 2006 TO 2010

Table 10.5: Forecasts for Key Sectors of the UK Film Market by Value and Volume (£m and million), 2006-2010

MARKET GROWTH

Figure 10.1: The Combined Value of the UK Cinema Market, DVD/Video Rental Market and DVD/Video Sell-Through Market (£m), 2001-2010

FUTURE TRENDS

The Hollywood Studios

The Cinema Market

The Rental Market

The Sell-Through Market

The Broadcast Market

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

A Slow Start to 2006

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2005, May 2005, August 2005, November 2005 and February 2006

The Desire to Borrow Stays Strong

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2005, May 2005, August 2005, November 2005 and February 2006

THE WILLINGNESS TO SPEND FROM SAVINGS

Spending From Savings Declines

Table C: The Proportion of Adults Without Any Savings (%), February 2005, May 2005, August 2005, November 2005 and February 2006

Table D: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2005, May 2005, August 2005, November 2005 and February 2006

Consumers Increasingly Cautious

Table E: The Average Amounts Adults are Confident Spending to Purchase Expensive Items (£ and %), February 2005, May 2005, August 2005, November 2005 and February 2006

12. Further Sources

Associations

General Sources

Government Sources

Bisnode Sources

Abstract

Films have been associated with `Hollywood' for nearly a century and the famous studio names continue to dominate the UK film market, despite the enormous changes that have taken place in distribution methods, from the development of multiplexes to the invention of DVD (Digital Versatile Disc) and the Internet. In any given year, more than three-quarters of the most popular films shown at the cinema, or rented or purchased on DVD/video, are distributed and at least partly funded by the `big six' studio groups. In 2006, Walt Disney bought Pixar, a leader in computer-generated animation, and Paramount bought Steven Spielberg's DreamWorks SKG — both deals reaffirming the power of the Hollywood studios and the corporate giants that back them.

Hollywood's `golden age' ended in the 1950s, and the studios initially struggled to cope with competition from television, but subsequent new technologies have generally benefited the film industry. Videotape and its successor, DVD, opened up a market for watching films on demand at home, and the early 2000s brought an explosion in the `sell-through' market (i.e. purchases of DVDs and videos to keep).

Domestic film-making is dwarfed by the output of Hollywood, but more than 6,000 UK companies are involved in some way in the film industry. UK film-making is increasingly geared towards international co-productions.

The total value of the UK cinema, rental and sell-through `windows' of release increased from £2.53bn in 2001 to £3.49bn in 2005. In addition, the film industry obtains significant revenues from broadcasting. More than 8,250 films are broadcast on UK television each year, and many of these are repeated multiple times on the dedicated subscription-based film channels. (Sky alone offers a dozen different Sky Movies and Sky Cinema channels.)

The future seems likely to be dominated by changes in the technology of delivery, rather than changes in the industry's structure. New technology has allowed people to shop online for DVDs or videos and also to rent DVDs for delivery by post. Lovefilm, a pioneer in the online rental market, has recently started to offer film downloads, taking it into the sell-through market. Technology has also had a major impact on film production, particularly through the use of computer-generated imagery (CGI) in effects-packed epics such as the Lord of the Rings series and animated films such as Shrek.

However, the film industry remains essentially a conservative business, with many of the same characteristics it displayed in Hollywood's golden age: famous studios, run by high-powered executives; glamorous film stars; and an output of glossy entertainment that appeals to a mass audience and reinforces widely-held values and beliefs. Thus, Hollywood seems set to retain its position as the dominant global producer of filmed entertainment.

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