Grey Consumer Market Assessment 2006

Published by: Key Note Publications Ltd

Published: Jun. 1, 2006 - 130 Pages

Table of Contents

1. Introduction

REPORT COVERAGE

DEFINITION

2. Strategic Overview

POPULATION STATISTICS

Table 1: The UK Population by Age Group (000), 1976-2004

Figure 1: The UK Population by Age Group (000), 2004

Table 2: The UK Population of Adults Aged Over 45 by Age Group (000), 1976-2004

Table 3: Life Expectancy at Birth in the UK by Sex (years), 1981-2005

DEMOGRAPHIC PROFILE

Table 4: Demographic Profile of Adults Aged Over 45 (% of respondents), 2006

INCOME

Table 5: Income and Source of Income by Age of Head of Household Reference Person† in the UK, 2004/2005

Figure 2: Income by Age of Head of Household Reference Person† in the UK, 2004/2005

Table 6: Changes in Disposable and Gross Household Income by Age of Head of Household Reference Person† in the UK, 2002/2003 and 2004/2005

HOUSEHOL EXPENDITURE

Table 7: Average Weekly Household Expenditure by Age of Household Reference Person† (£), 2004/2005

Table 8: Average Weekly Household Expenditure by Age of Household Reference Person† (%), 2004/2005

CAR OWNERSHIP

Table 9: Car Ownership Among Adults Over 45 by Age Group (%), 2005

Figure 3: Car Ownership Among Adults Over 45 by Age Group (%), 2005

SAVINGS AND INSURANCE

Table 10: Those Who Regularly Spend Money on Insurance Policies and on Savings and Investments (% of respondents), 2006

ADVERTISING AND MARKETING

3. Home and Garden

INTRODUCTION

Table 11: Home Ownership Among Adults Aged Over 45 (% of respondents), 2004

EXPENDITURE ON HOUSING

Table 12: Average Annual Household Expenditure on Housing by Age of Household Reference Person† (£), 2004/2005

EXPENDITURE ON DIY AND HOME IMPROVEMENTS

Table 13: Average Annual Expenditure on Household Maintenance and Repair and Alterations/Improvements by Age of Household Reference Person† (£), 2004/2005

Table 14: Those Who Carry Out DIY in the Home (% of adults), 2005

Table 15: DIY Tasks Carried Out (% of adults), 2005

EXPENDITURE ON HOUSEHOLD GOODS AND SERVICES

Table 16: Average Annual Household Expenditure on Household Goods and Services by Households Headed by Adults Over 50 (£), 2004/2005

Figure 4: Average Annual Household Expenditure on Household Goods and Services by Households Headed by Adults Over 50 (£), 2004/2005

EXPENDITURE ON GARDENING

Table 17: Garden Ownership and Size (% of adults), 2005

Table 18: Average Annual Household Expenditure on Horticultural Goods, Garden Equipment and Plants by Households Headed by Adults Over 50 (£), 2004/2005

Table 19: Garden Items Respondents Have Spent Money on in the Last Year (% of adults), 2005

MARKETING AND SUPPLIER ACTIVITY

4. Looking Good and Staying Healthy

INTRODUCTION

EXPENDITURE ON CLOTHING AND PERSONAL APPEARANCE

Table 20: Those Who Regularly Spend Money on Clothes (% of respondents), 2006

Table 21: Average Annual Expenditure on Clothing and Footwear by Households Headed by Adults Over 50 (£), 2004/2005

Figure 5: Average Annual Expenditure on Clothing and Footwear by Households Headed by Adults Over 50 (£), 2004/2005

EXPENDITURE ON PERSONAL CARE

Table 22: Average Annual Expenditure on Personal Care by Households Headed by Adults Over 50 (£), 2004/2005

HEALTH AND WELL-BEING

Expenditure on Medications

Table 23: Those Who Regularly Spend Money on Medications (% of respondents), 2006

Vitamins and Supplements

Table 24: Those Who Regularly Take Vitamins, Minerals or Supplements (% of respondents), 2005

Table 25: Those Who Regularly or Occasionally Take Cod Liver Oil (% of respondents), 2005

Table 26: Where Those Taking Vitamins, Minerals and Supplements Purchase Them From (% of respondents), 2005

Smoking

Table 27: Those Who Have Smoked Cigarettes in the Last 12 Months (% of adults), 2005

Diet

Table 28: Heavy Users† of Fresh Fruit and Vegetables (% of adults), 2005

Table 29: Average Annual Household Expenditure on Fresh Fruit and Vegetables (Excluding Potatoes) by Households Headed by Adults Over 50 (£), 2004/2005

Table 30: Those Who Eat Crisps and/or Savoury Snacks (% of adults), 2005

Table 31: Snack Brands Purchased Regularly by Social Grade (% of respondents), February 2006

Exercise

Table 32: Those Who Have Visited a Leisure Centre, Health Club or Gym in the Last 12 Months (% of adults), 2005

MARKETING AND SUPPLIER ACTIVITY

5. Leisure and Holidays

INTRODUCTION

EXPENDITURE ON LEISURE GOODS AND SERVICES

Table 33: Average Annual Household Expenditure on Audio-Visual, Photographic and Information Processing Equipment by Households Headed by Adults Over 50 (£), 2004/2005

Table 34: Average Annual Household Expenditure on Other Recreational Items and Equipment and on Pets by Households Headed by Adults Over 50 (£), 2004/2005

Table 35: Average Annual Household Expenditure on Newspapers, Books and Stationery by Households Headed by Adults Over 50 (£), 2004/2005

Figure 6: Average Annual Household Expenditure on Newspapers, Magazines and Periodicals by Households Headed by Adults Over 50 (£), 2004/2005

Table 36: Average Annual Household Expenditure on Recreational and Cultural Services by Households Headed by Adults Over 50 (£), 2004/2005

PUBS AND EATING OUT

Table 37: Those Who Visit a Pub for a Drink or Meal (% of adults), 2005

HOLIDAYS AND TRAVEL

Table 38: Average Weekly Household Expenditure on Package Holidays by Households Headed by Adults Over 50 (£), 2004/2005

Table 39: Those Who Have Had Any Holiday in the Last 12 Months (% of adults), 2005

Table 40: Number of Family Members Who Went on Last Holiday Based on Those Who Have Had Any Holidays in the Last 12 Months (% of adults), 2005

MARKETING AND SUPPLIER ACTIVITY

6. International Perspective

Table 41: Proportion of Men and Women Aged Over 60 Living Alone (%), 2005

Table 42: Living Arrangements of Population Aged Over 60 in Africa, Asia, Latin America/Caribbean and Europe (%), 2005

7. PEST Analysis

POLITICAL FACTORS

ECONOMIC FACTORS

SOCIAL FACTORS

TECHNOLOGICAL FACTORS

Table 43: Those With a Personal Computer in Their Household (% of adults), 2005

Table 44: Main User(s) of the Household Personal Computer (% of adults), 2005

Table 45: How the Household Personal Computer is Used (% of adults), 2005

8. Consumer Dynamics

Overall Findings

Table 46: Regular Purchases by Those Aged Over 45 (% of respondents), February 2006

SPENDING ON LEISURE

Books and Magazines

Table 47: Those Regularly Spending Money on Books and Magazines (% of respondents), 2006

Music

Table 48: Those Regularly Spending Money on Compact Discs, Records or Tapes (% of respondents), 2006

Cinema and Theatre

Table 49: Those Regularly Spending Money on Going to the Cinema or Theatre (% of respondents), 2006

Eating and Drinking Out

Table 50: Those Regularly Spending Money on Eating Out and Drinking in Pubs (% of respondents), 2006

SPENDING ON CLOTHES

Table 51: Those Regularly Spending Money on Clothes (% of respondents), 2006

SPENDING ON OTHERS

Table 52: Those Regularly Spending Money on Presents for Other People (% of respondents), 2006

SPENDING ON HOME AND GARDEN

Table 53: Those Regularly Spending Money on Gardening and Home Improvements (% of respondents), 2006

Home Furnishings

Table 54: Those Regularly Spending Money on Things for the Home (% of respondents), 2006

SPENDING ON MORTGAGE OR RENT

Table 55: Those Regularly Spending Money on Mortgage and Rent (% of respondents), 2006

SPENDING ON FINANCIAL PRODUCTS

Table 56: Those Regularly Spending Money on Insurance and Savings (% of respondents), 2006

SPENDING ON MEDICATIONS

Table 57: Those Regularly Spending Money on Medications (% of respondents), 2006

9. Company Profiles

AGE CONCERN

Corporate Strategy

Profitability

Table 58: Financial Results for Age Concern Enterprises Ltd (£000), Years Ending 31st March 2003-2005

Recent and Future Developments

HELP THE AGED

Corporate Strategy

Profitability

Table 59: Financial Results for Help the Aged (£000), Years Ending 30th April 2003-2005

Recent and Future Developments

SAGA GROUP LTD

Corporate Strategy

Profitability

Table 60: Financial Results for Saga Group Ltd (£000), Years Ending 31st January 2003-2005

Recent and Future Developments

10. The Future

Table 61: Projected UK Population by Age Group (000), 2005-2010

Table 62: Projected UK Population by Age Group (%), 2005-2010
Table 63: Projected UK Population Over 45 by Age Group (000), 2005-2010

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

A Slow Start to 2006

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2005, May 2005, August 2005, November 2005 and February 2006

The Desire to Borrow Stays Strong

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2005, May 2005, August 2005, November 2005 and February 2006

THE WILLINGNESS TO SPEND FROM SAVINGS

Spending From Savings Declines

Table C: The Proportion of Adults Without Any Savings (%), February 2005, May 2005, August 2005, November 2005 and February 2006

Table D: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2005, May 2005, August 2005, November 2005 and February 2006

Consumers Increasingly Cautious

Table E: The Average Amounts Adults are Confident Spending to Purchase Expensive Items (£ and %), February 2005, May 2005, August 2005, November 2005 and February 2006

12. Further Sources

General Sources

Government Sources

Other Sources

Bisnode Sources

Abstract

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