Small Kitchen Appliances

Published by: SBI

Published: Aug. 1, 1996 - 135 Pages

Table of Contents

Section 1: Small Kitchen Appliance Market Trends

• Executive Summary
  Table 1-1 U.S. Consumer Spending on Small Electric Kitchen
  Appliances: 1985 to 2001 (dollars and percent change)
  
• Table 1-2 U.S. Small Electric Kitchen Appliance Unit Sales:
  1980 to 2001 (number and percent change)
  
• Table 1-3 U.S. Average Value Per Small Electric Kitchen
  Appliance Sold: 1985 to 2001 (dollars and percent
  change)
  
• Table 1-4 Historical U.S. Small Electric Kitchen Appliance Unit
  Sales for 31 Product Types: 1985 to 1996 (number)
  
• Table 1-5 Forecast U.S. Small Electric Kitchen Appliance Unit
  Sales for 29 Product Types: 1997 and 2001 (number)
  
• Table 1-6 U.S. Small Electric Kitchen Appliance Wholesale Sales
  by Select Product: 1994 and 1995 (dollars): Blenders,
  Bread Machines, Coffeemakers, Espresso/Cappuccino
  Machines, Food Processors, Mixers, and Toasters
  
• Table 1-7 U.S. Coffeemaker Unit Sales by Product Line:
  1985 to 1996 (number): Automatic Drip, Automatic Perc,
  and Large Automatic Perc
  
• Table 1-8 U.S. Corn Popper Unit Sales by Product Line:
  1985 to 1996 (number): Hot Air and Hot Oil
  
• Table 1-9 U.S. Mixer Unit Sales by Product Line: 1985 to 1996
  (number): Portable and Stand-Type
  
  
• Scope and Methodology
  
  

Section 2: U.S. Small Kitchen Appliance Shipments

• Summary of Major Findings
  
• Table 2-1 U.S. Shipments of Small Electric Kitchen Appliances,
  1985 to 2001 (number, dollars, and percent change)
  
• Table 2-2 Small Electric Kitchen Appliances as a Percent of
  Total U.S. Appliance Shipments: 1985 to 2001 (dollars
  and percent)
  
• Table 2-3 U.S. Quantity Small Electric Kitchen Appliance
  Shipments as a Share of Total U.S. Sales: 1985 to 2001
  (percent)
  
  
• Table 2-4 Value of U.S. Factory Shipments of Small Electric
  Kitchen Appliances by Product Type: 1985 to 1996
  (dollars): Blenders, Broilers, Coffeemakers, Corn
  Poppers, Deep Fat Fryers, Food Preparation
  Appliances, Food Processors, Frying Pans and
  Skillets, Hot Plates, Mixers, Toaster Ovens and
  Roasters, and Waffle Irons/Sandwich Grills
  
• Table 2-5 Quantity U.S. Factory Shipments of Small Electric
  Kitchen Appliances by Product Type: 1985 to 1996
  (number): Blenders, Broilers, Coffeemakers, Corn
  Poppers, Deep Fat Fryers, Food Preparation
  Appliances, Food Processors, Frying Pans and
  Skillets, Hot Plates, Mixers, Toaster Ovens and
  Roasters, and Waffle Irons/Sandwich Grills
  
• Table 2-6 U.S. Average Factory Value Per Small Electric Kitchen
  Appliance Shipped by Product Type: 1985 to 1996
  (dollars): Blenders, Broilers, Coffeemakers, Corn
  Poppers, Deep Fat Fryers, Food Preparation
  Appliances, Food Processors, Frying Pans and
  Skillets, Hot Plates, Mixers, Toaster Ovens and
  Roasters, and Waffle Irons/Sandwich Grills
  
• Table 2-7 U.S. Factory Shipments of Coffeemakers by Product
  Line: 1985 to 1996 (number and dollars): Drip Type,
  Percolator, and Urn Type
  
  
  

Section 3: U.S. Small Kitchen Appliance Imports

• Summary of Major Findings
  Table 3-1 U.S. Imports of Small Electric Kitchen Appliances:
  1985 to 1996 (number, dollars and percent change)
  
• Table 3-2 U.S. Imports of Small Electric Kitchen Appliances by
  Product Type: 1990 to 1996 (number and value):
  Blenders, Can Openers, Coffeemakers, Electric
  Cooking Apparatus, Food Processors and Grinders,
  Juice Extractors, Mixers, Tea Makers, Toasters,
  and Other Products
  
  
• Table 3-3 Value of U.S. Small Electric Kitchen Appliance Imports
  by Major Country of Origin: 1990 to 1996 (dollars):
  China, France, Germany, Hong Kong, Italy, Japan,
  Mexico, Portugal, South Korea, Switzerland, Taiwan,
  and Thailand
  
• Table 3-4 Quantity U.S. Small Electric Kitchen Appliance Imports
  by Major Country of Origin: 1990 to 1996 (number):
  China, France, Germany, Hong Kong, Italy, Japan,
  Mexico, Portugal, South Korea, Switzerland, Taiwan,
  and Thailand
  
• Table 3-5 U.S. Imports of Blenders, Food Processors, and
  Mixers by Product Type and by Major Country of Origin:
  1993 to 1995 (number and value)
  
• Table 3-6 U.S. Imports of Coffee and Tea Makers by Major
  Country of Origin: 1993 to 1995 (number and value):
  Automatic Drip, Pump, Perculator, and Other Types
  of Coffeemakers; Teamakers
  
• Table 3-7 U.S. Imports of Other Small Electric Kitchen
  Appliances by Product Type and by Major Country of
  Origin: 1993 to 1995 (number and value): Can Openers,
  Electric Cooking Apparatus, Juice Extractors,
  Toasters, and Other Electrothermic Appliances
  
  
  

Section 4: Demographics, Distribution, and Factors Affecting U.S. Demand

• Summary of Major Findings
  
• Table 4-1 U.S. Consumer Spending on Small Electric Kitchen
  Appliances by Purpose of Purchase: 1985 to 1996
  (dollars): Purchases for Own Use and Gift
  Purchases
  
• Table 4-2 U.S. Household Spending on Small Electric Kitchen
  Appliances by Demographic Characteristic: 1992 to 1994
  (dollars): Income, Age of Household Head, Size of
  Household, and Region
  
  
• Table 4-3 Average U.S. Household Spending on Small Electric
  Kitchen Appliances by Demographic Characteristic
  and Share Spent on Gifts: 1992 to 1994 (dollars
  and percent): Income, Age of Household Head, Size
  of Household, and Region
  
• Table 4-4 U.S. Average Household Spending on Small Electric
  Kitchen Appliances for Own Use and for Gifts by
  Demographic Characteristic: 1992 to 1994 (dollars):
  Income, Age of Household Head, Size of Household,
  and Region
  
• Table 4-5 Distribution of U.S. Small Electric Kitchen Appliance
  Sales by Select Product and by Type of Retail Outlet:
  1994 and 1995 (percent): Blenders, Bread Machines,
  Coffeemakers, Espresso/Cappuccino Machines,
  Food Processors, Mixers, and Toasters
  
• Table 4-6 U.S. Household Saturation Levels for 24 Small
  Electric Kitchen Appliances by Product Type:
  1983 to 1994 (percent)
  
• Table 4-7 Potential U.S. Units to Be Replaced for 23 Small
  Electric Kitchen Appliance Products and Percent Total
  Unit Shipments: 1990 to 1996 (number and percent)
  
• Table 4-8 Use of Small Electric Kitchen Appliances More Often,
  the Same as, or Less Often Than Two Years Ago:
  1995 (percent): Blender, Electric Juicer, Expresso
  Coffee Machine, Food Processor, Full-Size Mixer,
  Portable Mixer, Toaster Oven
  
• Table 4-9 Number of U.S. Households and Household
  Formations: 1960 to 1996 (number)
  
• Table 4-10 Distribution of U.S. Households by Select
  Demographic Characteristic: 1975 to 1994 (number and
  percent): Household Income, Household Size, Age
  of Household Head, Region, and Total Households
  
• Table 4-11 U.S. Households by Region and State: 1985 to 1995
  (number)
  
• Table 4-12 Distribution of U.S. Resident Population by Age Group:
  1970 to 2005 (number and percent): Under 17, 18-24,
  25-34, 35-44, and 45 and Over
  
  
• Table 4-13 U.S. Marriage and Marriage Rate Trends: 1960 to 1995
  (number and rate)
  
• Table 4-14 U.S. Marriage Trends by Region and State: 1985 to 1995
  (number and rate)
  
• Table 4-15 U.S. Female Labor Participation Rate: 1977 to 1996
  (percent)
  
• Table 4-16 Total U.S. Housing Demand by Sector and by Region:
  1990 to 1996 (units): Existing Home Resales, New
  Housing Units Completed, and Mobile Home
  Placements
  
• Table 4-17 New vs. Remodeled Residential Kitchens:
  1990 to 1996 (number)
  
• Table 4-18 U.S. Home Mortgage Interest Rates and Personal
  Income: 1980 to 1996 (percentage and dollars): New
  Home Mortgage Interest Rates and Real Disposable
  Personal Income
  
• Table 4-19 Food Service Industry's Position in Total U.S. Food
  Spending: 1972 to 1995 (dollars): Total U.S. Food
  Spending, Food for Off Premise Use, and Meals
  and Snacks
  
• Table 4-20 U.S. Food Service Establishments by Industry
  Segment: 1987 and 1992 (number): Restaurants,
  Fast Food Outlets, Schools and Colleges, Retail
  Hosts, and 12 Other Establishments
  
  
  

Section 5: U.S. Small Kitchen Appliance Exports and World Markets

• Summary of Major Findings
  
• Table 5-1 U.S. Exports of Small Electric Kitchen Appliances:
  1985 to 1996 (number and dollars)
  
• Table 5-2 U.S. Exports of Small Electric Kitchen Appliances by
  Product Type: 1990 to 1996 (number and value): Can
  Openers, Coffee or Tea Makers, Electric Cooking
  Appliances, Food Processors and Grinders, Juice
  Extractors, Mixers, Toasters, and Other
  Electrothermic Appliances
  
  
• Table 5-3 Value of U.S. Small Electric Kitchen Appliance Exports
  by Major Country of Destination: 1990 to 1996
  (dollars): Belgium, Canada, Chile, Colombia, Costa
  Rica, Dominican Republic, Ecuador, Hong Kong,
  Japan, Mexico, Netherlands, Panama, Peru, United
  Kingdom, Venezuela
  
• Table 5-4 Quantity U.S. Small Electric Kitchen Appliance Exports
  by Major Country of Destination: 1990 to 1996 (number):
  Belgium, Canada, Chile, Colombia, Costa Rica,
  Dominican Republic, Ecuador, Hong Kong, Japan,
  Mexico, Netherlands, Panama, Peru, United Kingdom,
  Venezuela
  
• Table 5-5 U.S. Exports of Small Electric Kitchen Appliances by
  Product Type and by Major Country of Destination:
  1993 to 1995 (number and value): Can Openers,
  Coffee or Tea Makers, Electric Cooking Appliances,
  Food Processors and Grinders, Juice Extractors,
  Mixers, Toasters, and Other Electrothermic
  Appliances
  
• Table 5-6 European Household Saturation Levels for Five Small
  Electric Kitchen Appliance Products in Ten Countries:
  1994 (percent)
  
• Table 5-7 Japanese Production of Select Small Electric Kitchen
  Appliances: 1985 to 1994 (number): Baking Equipment,
  Coffeemakers, Electric Pots, Hot Plates, Juicers and
  Blenders, Rice-Cake Makers, Rice Cookers, and
  Toasters
  
• Table 5-8 Japanese Exports of Select Small Electric Kitchen
  Appliances: 1985 to 1994 (number): Coffee/Tea
  Makers, Food Mixers, Juicers and Blenders, Rice
  Cookers, and Toasters
  
• Table 5-9 Japanese Imports of Coffee/Tea Makers and Food
  Mixers: 1985 to 1994 (number)
  
• Table 5-10 Canadian Small Electric Kitchen Appliance Market:
  1991 to 1994 (Canadian dollars): Local Production,
  Imports, Exports, and Total Market
  
  
• Table 5-11 Canadian Imports of Select Small Electric Kitchen
  Appliances by Major Country of Origin: 1992 to 1994
  (number and Canadian dollars): Food Grinders,
  Processors, and Mixers; Grillers and Roasters;
  Coffee/Tea Makers; and Toasters
  
  
  

Section 6: Cost Structure and the Competitive Environment of the U.S.
Small Electric Kitchen Appliance Industry

• Summary of Major Findings
  
• Table 6-1 Number, Revenues, and Operating Ratios of U.S.
  Small Electric Household Appliance Plants:
  1982 to 1996 (number and dollars): Number of Plants,
  Plant Shipments, Shipments Per Plant, Payroll and
  Material Costs Percent Shipments, Shipments Per
  Employee, Average Hourly Wages, and Capital
  Expenditures
  
• Table 6-2 Number of U.S. Manufacturers of Small Electric
  Kitchen Appliances by Product Type: 1985 to 1994
  (number): Blenders, Broilers, Coffeemakers, Corn
  Poppers, Deep Fat Fryers, Food Preparation
  Appliances, Food Preparation Appliances, Food
  Processors, Frying Pans and Skillets, Hot Plates,
  Mixers, Toaster Ovens and Roasters, and Waffle
  Irons/Sandwich Grills
  
• Table 6-3 Average Value Per U.S. Manufacturer of Small Electric
  Kitchen Appliances by Product Type: 1985 to 1994
  (dollars): Blenders, Broilers, Coffeemakers, Corn
  Poppers, Deep Fat Fryers, Food Preparation
  Appliances, Food Preparation Appliances, Food
  Processors, Frying Pans and Skillets, Hot Plates,
  Mixers, Toaster Ovens and Roasters, and Waffle
  Irons/Sandwich Grills
  
• Table 6-4 Share of U.S. Small Electric Kitchen Appliance Sales
  by the Top Ten Marketers/Brands: 1994
  
  
• Table 6-5 Share of U.S. Small Electric Kitchen Appliance Unit
  Sales by Marketer/U.S. Brand for 12 Product Types:
  1991 to 1994 (percent)
  
• Table 6-6 Sales and Profit Trends for Ten Small Electric Kitchen
  Appliance Manufacturers and Marketers: 1993 to 1996
  (dollars and percent): Black and Decker, Creative
  Technologies, Dynamics Corp. of America,
  Health O Meter, Nacco, National Presto, Rival,
  Salton/Maxim Housewares, Toastmaster,
  and Windmere
  
  
  

Section 7: Company Profiles and Recent Developments


Summary of Major Findings

Methodology, Sources, and Objectives

American Harvest

Aroma Manufacturing Co.

The Black and Decker Corp.

Capresso Inc.

Conair Corp.

Creative Technologies Corp.

DeLonghi America

Dynamics Corp. of America

Elite Appliances LLC

Estro, Inc.

Gillette Co.

Groupe SEB S.A.

Health O Meter Products, Inc.

High Performance Appliances

Hitachi Ltd

Kenwood Appliance Plc

L.G. Electronics USA, Inc.

Matsushita Electric Industrial Co.

Melitta Unt. Bentz Ag

Moulinex S.A.

Nacco Industries, Inc.

National Presto Industries, Inc.

Premark International, Inc.

The Rival Co.

Salton/Maxim Housewares, Inc.

Sanyo Electric Co., Ltd.

Sharp Corp.

Sociedad Manufacturera De Electroartefactos S.A.

Sunbeam Corp.

Syratech Corp.

Toastmaster, Inc.

Tomex Corp.

Toshiba Corp.

Whirlpool Corp.

Windmere Corp.

Zojirushi Corp.

Abstract

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