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Global Market Review of Fairtrade and Ethical Food - Forecasts to 2012Published by: just-food Published: May. 31, 2006 - 31 Pages Table of Contents
Chapter 1 Introduction Feel-good food Chapter 2 Five top global drivers behind growth in the fairtrade and ethical food markets Introduction Consumer education Surge in 'cool' ethical consumerism Awareness and acceptance of other cultures and cuisines through more adventurous travelling Anti-supermarkets and large corporations Credits and debits Chapter 3 Opportunities within the ethical and fairtrade market Introduction How big is the fairtrade market? Switzerland - a promising fairtrade market Fairtrade proving popular in New Zealand The Spanish have some way to go What do consumers think of fairtrade? Who buys fairtrade and why? Should I include a fairtrade product(s) in my range? Chapter 4 Identifying the major trends within the ethical and fairtrade market Multinationals are jumping on-board the bandwagon Monitoring multinational activity Nestlé - the largest food company in the world Kraft Foods - the second largest food company in the world Innovation trends Innovation restricted to leading categories NPD highlights in the fairtrade market Future focus for fairtrade and ethical NPD Chapter 5 What does the future hold for the fairtrade and ethical movement? Fairtrade global market value to 2012 Who will buy fairtrade in 2012? Opportunities to develop the ethical and fairtrade food market Organic and fairtrade Kids and fairtrade Healthy fairtrade Tell a story… Potential hurdles to the rapid development of ethical and fairtrade food Chapter 6 Notes for action and next steps for companies Consumer confusion is restricting sales Target seniors as well as 'young foodies' Build trust Action points to consider List of tables Table 1: Estimated retail value and average spend per consumer on fairtrade labelled products, 2004, by country (EUR) Table 2: Fairtrade market statistics - Switzerland, 2005 Table 3: Fairtrade market statistics - Spain, 2005 Table 4: Six arguments for and against including a fairtrade product in your range Table 5: Popular fairtrade food and drink categories Table 6: Retail value of UK fairtrade market by category, 1999-2004 (GBPm) Table 7: Difference in value share of leading ambient and chilled food and drinks categories in overall fairtrade market, 2004 versus 2005, % Table 8: Global fairtrade market value 2004-2012 (US$bn) AbstractThe fairtrade market is experiencing strong year-on-year growth in markets such as Switzerland, the UK, New Zealand, Australia and the US. While this is from a low base, it demonstrates the potential of this market to not only make a difference to developing world producers, but to increase interest in ethical shopping. During 2004, labelled fairtrade generated an estimated US$100m in producers' additional income thanks to global retail sales (of all fairtrade goods). This represents growth of 49% over the previous year. Fairtrade can no longer be ignored as a growing trend within the food and drinks industry - no matter where you live or whom you supply.The fairtrade concept originated in the Netherlands more than 20 years ago, and the first fairtrade labelled product was coffee - still one of the most popular fairtrade products - from Mexico. Fairtrade labelling is starting to appear on supermarket shelves, and consumers are increasingly recognising the fairtrade mark as an opportunity to put their own stamp on ethical consumerism. However, the market remains niche, as does the whole ethical consumerism movement, and there is a long way to go before it occupies a mass-market status. Yet, it seems that more and more consumers are developing a conscience. Purchasing a fairtrade item among the weekly shop comes at a premium price, but also promotes a feel-good factor for the consumer. Opting for a jar of fairtrade coffee over the retailer's private label variant is becoming more common, as consumers learn about the plight of developing country producers and farmers. Chapter one - introduction Chapter two looks at global drivers. As is typical with any major market trend, there are a number of megatrends driving growth, many of which must be identified and explored to maximise the profit potential for your company. The top five major global drivers behind the growth in the fair-trade and ethical food market are discussed in this chapter. Chapter three highlights the opportunities within the ethical and fair-trade market. Ethics are topping the agenda for many consumers and prompting tremendous results - fairtrade is benefiting significantly as a result. This chapter discusses how big the market is, who are the consumers, and highlights the fair-trade market in Switzerland, New Zealand and Spain. It further provides details on the argument for and against including organic in your range. Chapter four identifies the major trends within the ethical and fair-trade market. It discusses multinationals jumping on the bandwagaon. Profiles of Nestle and Kraft foods and their reach to the fair trade market are discussed. Innovation within the fairtrade food and drink market are given, Chapter five What does the future hold for the fairtrade and ethical movement? Who will buy fairtrade in 2012? What are the opportunities to develop the ethical and fairtrade food market? This chapter looks at how the market can develop through to 2012. Chapter six discusses possible notes for action and next steps for companies to take. Please see 'table of contents' for more chapter coverage. Get Full Details About This Report >> |
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