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WetFeet Winning Campus Marketing Strategies 2006: Top Trends, Practical Recommendations and Student Views on Campus Recruiting

Published by: WetFeet

Published: Jun. 7, 2006 - 101 Pages


Table of Contents



OVERVIEW

Study Overview

Methodology

Study Sponsors

About WetFeet:

SUMMARY FINDINGS AND RECOMMENDATIONS

2006 Market Context

Awareness Development

Brand Building

Campus Information Sessions

Career Fairs

Recruiting Websites

Print Collateral

Small Group Events

Internships

Word-of-Mouth

Interviews

MARKETING STRATEGY

Trends in Campus Marketing 2006

Creating Awareness

Building a Recruiting Brand

GENERAL MARKETING TACTICS

Information Sessions

Career Fairs ? (Undergraduate)

Corporate Recruiting Websites

Print Collateral

TARGETED MARKETING TACTICS

Small Group Events

Coffee/Fireside Chats

Office Hours

Case Studies/Class Presentations

Seminars and Club Events

Panels and Conferences

Competitions

Happy Hours

Closed-List Events/Dinners

Informational Interviews

Treks

Shadow Days

Diversity Recruiting

OTHER MARKETING INFLUENCERS

Internships

Interviews

Word-Of-Mouth Reputation

Philanthropy

APPENDIX: OTHER WETFEET RESEARCH

Other WetFeet Research

Abstract

Winning Campus Marketing Strategies Report 2006 is the result of in-depth discussions with students at the country’s top undergraduate and MBA programs. We looked at how they become aware of prospective employers, what factors they use to create a a shortlist of companies to apply to, and their reactions to the campus marketing experience as well as career websites and interviews.

Based on 60 in-depth interviews with students from 13 undergrad programs and 11 MBA programs 9 Best-in-Class campus marketing programs studied in-depth; Bain & Co., Banc of America Securities, Booz Allen Hamilton, Ernst & Young, HSBC, Johnson & Johnson, L’Oreal, Merrill Lynch, and Procter & Gamble.

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