Understanding end-user adoption of security technologies (Customer Focus)

Published by: Datamonitor

Published: Jun. 8, 2006 - 13 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

METHODOLOGY

ANALYSIS

The increasing importance of security will continue to drive growth

A transition from point solutions to integrated, preventative and proactive security is underway

Regulatory compliance is an important driver for IT investment

Security products and services have high penetration levels among end-users

The majority of end-users prefer on-site deployment over hosted services

Vendors are still optimistic about the fortunes of hosted and managed security services

Slowdown in security outsourcing as market penetration approaches 25%

Symantec and McAfee have a clear lead as the most trusted security vendors

Vendors need to address both business and technical issues in their sales and marketing

Both the CTO/IT Manager and the CEO are influential in IT security investment decisions

ACTIONS

End-users are looking for simpler, more integrated and more proactive security solutions

APPENDIX

Extended methodology

Further reading

Ask the analyst

List of Tables

Table 1: Growth in the enterprise security market between 2004 and 2008 ($ millions)

Table 2: Rate the importance of the following objectives to your IT investment strategy in 2006.

Table 3: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years?

Table 4: What is your preferred approach to buying security technologies?

Table 5: Do you outsource security now, or are you considering outsourcing in the next 6 months? 2 years?

Table 6: Please pick a firm which you believe to be a 'leader' in the enterprise security field

Table 7: Please rank the 2 most influential positions in your organization when making IT security investment decisions

List of Figures

Figure 1: The enterprise security market will continue to grow, albeit at a slower rate

Figure 2: Efficiency , cost-cutting, and compliance where the most important drivers for IT investment

Figure 3: The security market is relatively saturated, with Firewall and VPN leading in terms of penetration

Figure 4: The majority of security deployments are on-site, but this preference varies between geographies

Figure 5: Security outsourcing to grow at a slow rate beyond 25% saturation

Figure 6: Symantec and McAfee have the highest mindshare among end-users

Figure 7: The CIO/IT Director retains the position as the most influential in making IT security decisions

Abstract

• Analysis based on results from a survey of 200 IT decision-makers in Western Europe and North America.
• Covers changes in end-user perceptions of IT security and how these changes affect security purchasing behaviour.
• Provides insight into the current and forthcoming investment in the most significant enterprise security technologies.
• Examines the drivers and inhibitors of managed security and outsourcing services.

• Understand the most significant trends affecting enterprise security, and how they will change the market as they unfold.
• Appreciate the changes to your customer's perceptions and needs through extensive end-user data.
• Better align your sales and marketing strategy with customer requirements and expectations.

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