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How Britain Shops 2006: Composite

Published by: Verdict Research Ltd

Published: May. 26, 2006 - 220 Pages


Table of Contents


CHAPTER 1 INTRODUCTION

What is cDNA?

What’s available?




CHAPTER 2 EXECUTIVE SUMMARY

Lower consumer confidence feeds reduced demand for non-essential purchases

Retailers struggle to convert visitors to big spending customers

Loyalty rates fall

Consolidation contines as major players tighten their grip

Asda & Tesco grow more dominant in non-core sectors




CHAPTER 3 SECTOR SNAPSHOTS

Clothing

DIY

Electricals

Food & grocery

Footwear

Homewares

Music & video

Personal care




CHAPTER 4 SHOPPING PATTERNS

Summary

Male

Female

15-24

25-34

35-44

45-54

55-64

65+

AB

C1

C2

DE




CHAPTER 5 RETAILER CONCENTRATION

Summary

Sector comparison

Clothing

DIY

Electricals

Food & grocery

Footwear

Homewares

Music & video

Personal care

Personal care




CHAPTER 6 SHOPPING AROUND

Summary

Clothing

DIY

Electricals

Food & grocery

Footwear

Homewares

Music & video

Personal care




CHAPTER 7 CONVERSION

Summary

Sector comparison

Clothing

DIY

Electricals

Food & grocery

Footwear

Homewares

Music & video

Personal care




CHAPTER 8 LOYALTY SUMMARY

Summary

Sector comparisons

Clothing

DIY

Electricals

Food & grocery

Footwear

Homewares

Music & video

Personal care




CHAPTER 9 LOYALTY DRIVERS

Summary

Sector comparison

Clothing

DIY

Electricals

Food & grocery

Footwear

Homewares

Music & video

Personal care




CHAPTER 10 APPENDIX

Basic methodology

The selection of parliamentary constituencies

The selection of enumeration districts

The selection of respondents

Post survey weighting

Abstract

Introduction
Verdict Research: How Britain Shops 2006: Composite provides an overview of the shopping habits of consumers across the retail sector. It examines, who shops for what, where they shop, whether they are satisfied with their current main store and what determines customer loyalty.

Scope of this report
  • A comprehensive overview of the way consumers shop in the following retail sectors:
  • Clothing, DIY, Electricals, Food & Grocery, Footwear, Homewares, Music & Video, Personal Care.
Research and analysis highlights
Each How Britain Shops report provides visitor and main user share data, conversion rates, customer loyalty rates, reasons for loyalty and key competitors for all major retailers in the sector.

Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Key reasons to read this report
  • How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
  • Verdict's thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore implications for retailers.


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