Segment Profiles of Data and Multimedia Usage by US Mobile Consumers, Mobile Workers and Prosumers : Market Research Report

Segment Profiles of Data and Multimedia Usage by US Mobile Consumers, Mobile Workers and Prosumers

Published by: In-Stat

Published: Jun. 1, 2006 - 88 Pages

Profiles of Age 18-29 Mobile Data and Multimedia Users

Executive Summary

Introduction
- Youth Market
  Trends

Expenditures
& Usage
- Expenditures
  - Business
    vs. Personal
  - Types of
    Applications Adopted
  - Applications
    Purchased
- Wireless Phone
  Features
  - Current
    Handset
  - Next Handset

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility

List
of Tables

Table 1. 2005 Billing
and Monthly Spending for Total and Data Wireless Services (Wireless
Spending Base: Currently Use Data Services and Pay By Monthly Bill)

Table 2. 2004 Billing
and Monthly Spending for Total and Data Wireless Services (Wireless
Spending Base: Currently Use Data Services and Pay By Monthly Bill)

Table 3. 2005 Adoption
of Wireless Services (Multiple Responses Accepted)

Table 4. 2004 Adoption
of Wireless Services (Multiple Responses Accepted)

Table 5. Percent
of Respondents Having Paid for Services in the Past 12 Months (Base:
Pay for Individual Application)

Table 6. Average
Amount Paid for Service (Base: Currently Use Data Services and Pay for
Individual Application)

Table 7. Current
Wireless Phone Features

Table 8. Willingness
to Spend for Wireless Phone Features (Base: Planning to Purchase Next
Wireless Phone Within Two Years)

List
of Figures

Figure 1. 2004-2005
ARPU and Percentage of Data Application Spending

Figure 2. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 3. Mean
Earnings of Year-Round Full Time Workers Aged 18 to 29 Years

Figure 4. 2004-2005
ARPU and Percentage of Data Application Spending

Figure 5. Percent
Wireless Data Usage for Personal Purposes (Base: Use Wireless for Personal
and Business Purposes and Currently Use Data Services)

Profiles of Age 30+ Mobile Data and Multimedia Users

Executive Summary

Introduction
- Career-Age
  (30 to 64) Market Trends

Expenditures
& Usage
- Expenditures
  - Business
    vs. Personal
  - Types of
    Applications Adopted
- Applications
  Purchased
- Wireless Phone
  Features

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility Survey

List
of Tables

Table 1. 2005 Monthly
Spending for Total and Data Wireless Services (Total Spending Base:
Total Respondents; Wireless Spending Base: Currently Use Data Services
and Pay By Monthly Bill)

Table 2. 2004 Monthly
Spending for Total and Data Wireless Services (Total Spending Base:
Total Respondents; Wireless Spending Base: Currently Use Data Services
and Pay By Monthly Bill)

Table 3. 2005 Adoption
in Wireless Applications (Multiple Responses Accepted) (Base: Total
Respondents)

Table 4. 2004 Adoption
in Wireless Applications (Multiple Responses Accepted) (Base: Total
Respondents)

Table 5. Percent
of Respondents Having Paid for Services in the Past 12 Months (Multiple
Responses Accepted) (Base: Currently Use Data Services and Pay for Individual
Application)

Table 6. Average
Amount Paid for Service (Base: Currently Use Data Services and Pay for
Individual Application)

Table 7. Current
Wireless Phone Features (Base: Total Respondents)

Table 8. Willingness
to Spend for Wireless Phone Features (Base: Planning to Purchase Next
Wireless Phone Within Two Years)

List
of Figures

Figure 1. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 2. Mean
Earnings of Year-Round Full-Time Workers aged 30 to 64 Years

Figure 3. 2004-2005
ARPU and Percentage of Data Application Spending

Figure 4. 2005
% Wireless Data Usage for Personal Purposes (Base: Use Wireless for
Personal and Business Purposes and Currently Use Data Services)

Figure 5. 2004
% Wireless Data Usage for Personal Purposes (Base: Use Wireless for
Personal and Business Purposes and Currently Use Data Services)

Profiles of Out-of-Office Worker Mobile Data and Multimedia Users

Executive Summary

Introduction

Defining the
Market

Expenditures
and Usage
- Business vs.
  Personal Usage
- Mobile Data
  Service Adoption and Expenditures
- Wireless Phone
  Features
  - Current
    Handset
  - Next Handset

Conclusion

Methodology
- Questions Presented
  from the 2005 Consumer Mobility Survey

List
of Tables

Table 1. Billing
and Monthly Spending for Wireless Services (Total Spending Base: Total
Respondents; Wireless Spending Base: Currently Use Data Services and
Pay By Monthly Bill)

Table 2. Adoption
of Wireless Services (Multiple Reponses Accepted)

Table 3. Percent
of Respondents Having Paid for Individual Data Applications in the Past
12 Months

Table 4. Average
Amount Paid for Service (Base: Pay for Individual Data Applications)

Table 5. Current
Wireless Phone Features (Base: Total Respondents)

Table 6. Willingness
to Spend for Wireless Phone Features (Base: Planning to Purchase Next
Wireless Phone Within Two Years)

List
of Figures

Figure 1. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 2. Worker
Groups Covered in this Report

Figure 3. Use of
Wireless Phone During Business Hours (Work Environment Base: Use Wireless
for Business or Business and Personal Purposes)

Figure 4. Frequent
Travelers (Base: Use Wireless for Business or Business and Personal
Purposes and Job Requires Travel or Work Away from Company Location)

Figure 5. Out-of-Office
Workers: Time Spent Away From the Office (Base: Use Wireless for Business
or Business and Personal Purposes and Has a Job that Requires Travel
or Working Away from Company Location)

Figure 6. Percent
Mobile Professional Wireless Data Usage for Personal Purposes (Base:
Use Wireless for Personal and Business Purposes and Currently Use Data
Services)

Profiles of Business and Personal Mobile Data and Multimedia Users

Executive Summary

Introduction

Expenditures
& Usage
- Expenditures
  - Business
    vs. Personal
  - Types of
    Applications Adopted
  - Types of
    Applications Purchased
- Wireless Phone
  Features
  - Current
    Handset
  - Next Handset

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility Survey

List
of Tables

Table 1. 2005 Monthly
Spending for Total and Data Wireless Services (Wireless Spending Base:
Currently Use Data Services and Pay By Monthly Bill)

Table 2. 2004 Monthly
Spending for Total and Data Wireless Services (Wireless Spending Base:
Currently Use Data Services and Pay By Monthly Bill)

Table 3. Adoption
in Wireless Services (Multiple Responses Accepted)

Table 4. Percent
of Respondents Having Paid for Services in the Past 12 Months (Base:
Currently Use Data Services and Pay for Individual Application)

Table 5. Average
Amount Paid for Service (Base: Currently Use Data Services and Pay for
Individual Application)

Table 6. 2005 Current
Wireless Phone Features

Table 7. 2005 Willingness
to Spend for Wireless Phone Features (Base: Planning to Purchase Next
Wireless Phone Within Two Years)

Table 8. 2004 Willingness
to Spend for Wireless Phone Features (Base: Total Respondents)

List
of Figures

Figure 1. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 2. 2005
Wireless Service Usage, Personal, Business, or Prosumer (Base: Total
Respondents)

Figure 3. 2004
Wireless Service Usage, Personal, Business, or Prosumer (Base: Total
Respondents)

Figure 4. 2004-2005
ARPU and Percentage of Data Application Spending

Figure 5. 2005
Percent Prosumer Wireless Data Usage for Personal and Business Purposes
(Base: Use Wireless for Personal and Business Purposes)

Figure 6. 2004
Percent Prosumer Wireless Data Usage for Personal and Business Purposes
(Base: Use Wireless for Personal and Business Purposes)

Abstract

At the end of 2005 In-Stat published 9 research reports which profiled the US mobile consumer, providing insightful data on the attitudes, usage, and spending habits of specific segments of users. These reports cover both voice and data usage.

These research reports include findings on:

ARPU, minutes of use and other metrics
Spending on current and future handsets
Timetables for handset replacement
Effect of family plans on ARPU and other spending
Subscriber attitudes and loyalty toward wireless carriers
Likelihood to change carriers
Likelihood to replace wireline phone service with cellular

The reports are based on In-Stat’s 2005 Consumer Mobility Study, and data are also provided from 2004 where a multiyear view adds value. These surveys each sampled more than 1,100 US mobile users to provide statistically significant data on the defined segments.

The reports, while useful in their own right, are far more valuable when combined as they then provide a broad overview of the US mobile consumer. In-Stat has created several packages of these reports to provide this broad coverage. In addition, these packages have been priced at a significant discount over the individual report prices.

Includes the Reports Below:

Profiles of Age 18-29 Mobile Data and Multimedia Users
Profiles of Age 30+ Mobile Data and Multimedia Users
Profiles of Out-of-Office Worker Mobile Data and Multimedia Users
Profiles of Business and Personal Mobile Data and Multimedia Users

Price if Reports Purchased Separately: $9,980

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Segment Profiles of Data and Multimedia Usage by US Mobile Consumers, Mobile Workers and Prosumers

Table of Contents

Abstract