Segment Profiles of Voice and Data Usage by US Mobile Consumers : Market Research Report

Segment Profiles of Voice and Data Usage by US Mobile Consumers

Published by: In-Stat

Published: Jun. 1, 2006 - 76 Pages

Profiles of Age 18-29 Mobile Data and Multimedia

Executive Summary

Introduction
- Youth Market
  Trends

Expenditures
& Usage
- Expenditures
  - Business
    vs. Personal
  - Types of
    Applications Adopted
  - Applications
    Purchased
- Wireless Phone
  Features
  - Current
    Handset
  - Next Handset

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility

List
of Tables

Table 1. 2005 Billing
and Monthly Spending for Total and Data Wireless Services (Wireless
Spending Base: Currently Use Data Services and Pay By Monthly Bill)

Table 2. 2004 Billing
and Monthly Spending for Total and Data Wireless Services (Wireless
Spending Base: Currently Use Data Services and Pay By Monthly Bill)

Table 3. 2005 Adoption
of Wireless Services (Multiple Responses Accepted)

Table 4. 2004 Adoption
of Wireless Services (Multiple Responses Accepted)

Table 5. Percent
of Respondents Having Paid for Services in the Past 12 Months (Base:
Pay for Individual Application)

Table 6. Average
Amount Paid for Service (Base: Currently Use Data Services and Pay for
Individual Application)

Table 7. Current
Wireless Phone Features

Table 8. Willingness
to Spend for Wireless Phone Features (Base: Planning to Purchase Next
Wireless Phone Within Two Years)

List
of Figures

Figure 1. 2004-2005
ARPU and Percentage of Data Application Spending

Figure 2. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 3. Mean
Earnings of Year-Round Full Time Workers Aged 18 to 29 Years

Figure 4. 2004-2005
ARPU and Percentage of Data Application Spending

Figure 5. Percent
Wireless Data Usage for Personal Purposes (Base: Use Wireless for Personal
and Business Purposes and Currently Use Data Services)

Profiles of Age 30+ Mobile Data and Multimedia

Executive Summary

Introduction
- Career-Age
  (30 to 64) Market Trends

Expenditures
& Usage
- Expenditures
  - Business
    vs. Personal
  - Types of
    Applications Adopted
- Applications
  Purchased
- Wireless Phone
  Features

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility Survey

List
of Tables

Table 1. 2005 Monthly
Spending for Total and Data Wireless Services (Total Spending Base:
Total Respondents; Wireless Spending Base: Currently Use Data Services
and Pay By Monthly Bill)

Table 2. 2004 Monthly
Spending for Total and Data Wireless Services (Total Spending Base:
Total Respondents; Wireless Spending Base: Currently Use Data Services
and Pay By Monthly Bill)

Table 3. 2005 Adoption
in Wireless Applications (Multiple Responses Accepted) (Base: Total
Respondents)

Table 4. 2004 Adoption
in Wireless Applications (Multiple Responses Accepted) (Base: Total
Respondents)

Table 5. Percent
of Respondents Having Paid for Services in the Past 12 Months (Multiple
Responses Accepted) (Base: Currently Use Data Services and Pay for Individual
Application)

Table 6. Average
Amount Paid for Service (Base: Currently Use Data Services and Pay for
Individual Application)

Table 7. Current
Wireless Phone Features (Base: Total Respondents)

Table 8. Willingness
to Spend for Wireless Phone Features (Base: Planning to Purchase Next
Wireless Phone Within Two Years)

List
of Figures

Figure 1. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 2. Mean
Earnings of Year-Round Full-Time Workers aged 30 to 64 Years

Figure 3. 2004-2005
ARPU and Percentage of Data Application Spending

Figure 4. 2005
% Wireless Data Usage for Personal Purposes (Base: Use Wireless for
Personal and Business Purposes and Currently Use Data Services)

Figure 5. 2004
% Wireless Data Usage for Personal Purposes (Base: Use Wireless for
Personal and Business Purposes and Currently Use Data Services)

Profiles of Age 18-29 Mobile Voice Users

Table
of Contents

Executive Summary

Introduction
- Youth Market
  Trends

Expenditures &
Usage
- Wireless Service
  Billing & Expenditures
- Wireless Substitution
  for Wireline Phone Service
- Current and
  Future Spending on Wireless Phone
- Loyalty Rates

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility Survey

List
of Tables

Table 1. Education
Attainment of People 18 to 29 Years of Age, 2004 US Census Bureau Education
Report

Table 2. 2005 Billing
and Monthly Spending for Wireless Services

Table 3. 2004 Billing
and Monthly Spending for Wireless Services

Table 4. Others
in Household Using a Wireless Phone (Multiple Responses Accepted) (Base:
Total Respondents)

Table 5. Usage
Rates of Local Wireline Phone Service

Table 6. 2005 Current
and Future Spending on Wireless Phone

Table 7. 2004 Current
and Future Spending on Wireless Phone

Table 8. 2005 Satisfaction
with Current Wireless Provider (Base: Total Respondents)

Table 9. 2004 Satisfaction
with Current Wireless Provider (Base: Total Respondents)

List
of Figures

Figure 1. Roadmap
to In-Stat's Consumer Wireless Voice & Data Report Segmentation

Figure 2. Mean
Earnings of Year-Round Full-Time Workers Aged 18 to 29 Years

Figure 3. 2005
and 2004 Average Monthly Minutes Used (Base: Total Respondents)

Figure 4. Timeline
for Purchasing Next Wireless Phone (Base: Total Respondents)

Figure 5. 2005
and 2004 Plans to Switch Providers

Profiles of Age 30+ Mobile Voice Users

Table
of Contents

Executive Summary

Introduction
- Career-Age
  (30 to 64) Market Trends

Expenditures
& Usage
- Wireless Service
  Billing & Expenditures
  - Minutes
    of Use
  - Household
    Users and Family Plans
- Current and
  Future Spending on Wireless Phone
- Loyalty Rates

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility Survey

List
of Tables

Table 1. 2005 Billing
and Monthly Spending for Wireless Services

Table 2. 2004 Billing
and Monthly Spending for Wireless Services

Table 3. Others
in Household Using a Wireless Phone (Multiple Responses Accepted) (Base:
Total Respondents)

Table 4. Incidence
of Purchasing Family Plan (Base: Lives with Another Wireless User)

Table 5. 2005 Current
and Future Spending on Wireless Phone (Current Phone) Base: Total Respondents;
Next Phone Base: Those Planning to Purchase New Phone in Next 2 Years)

Table 6. 2004 Current
and Future Spending on Wireless Phone (Current Phone) Base: Total Respondents;
Next Phone Base: Those Planning to Purchase New Phone in Next 2 Years)

Table 7. 2005 Satisfaction
with Current Wireless Provider

Table 8. 2004 Satisfaction
with Current Wireless Provider

List
of Figures

Figure 1. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 2. Mean
Earnings of Year-Round Full Time Workers

Figure 3. Average
Monthly Minutes Used (Base: Total Respondents)

Figure 4. Plans
to Switch Providers (Base: Total Respondents)

Abstract

At the end of 2005 In-Stat published 9 research reports which profiled the US mobile consumer, providing insightful data on the attitudes, usage, and spending habits of specific segments of users. These reports cover both voice and data usage.

These research reports include findings on:

ARPU, minutes of use and other metrics
Spending on current and future handsets
Timetables for handset replacement
Effect of family plans on ARPU and other spending
Subscriber attitudes and loyalty toward wireless carriers
Likelihood to change carriers
Likelihood to replace wireline phone service with cellular

The reports are based on In-Stat’s 2005 Consumer Mobility Study, and data are also provided from 2004 where a multiyear view adds value. These surveys each sampled more than 1,100 US mobile users to provide statistically significant data on the defined segments.

The reports, while useful in their own right, are far more valuable when combined as they then provide a broad overview of the US mobile consumer. In-Stat has created several packages of these reports to provide this broad coverage. In addition, these packages have been priced at a significant discount over the individual report prices.

Includes the Reports Below With Purchase of this title:

Profiles of Age 18-29 Mobile Data and Multimedia Users
Profiles of Age 30+ Mobile Data and Multimedia Users
Profiles of Age 18-29 Mobile Voice Users
Profiles of Age 30+ Mobile Voice Users

Price if Reports Purchased Separately: $9,980

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

advertise with us

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Segment Profiles of Voice and Data Usage by US Mobile Consumers

Table of Contents

Abstract