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Published by: Mintel International Group Ltd.
Published: May. 1, 2006 - 79 Pages
Table of Contents
- INTRODUCTION AND ABBREVIATIONS
- Definitions
- Geographical, national and regional definitions
- CONVERSION FACTORS
- BMRB TARGET GROUP INDEX SAMPLE SIZES
- ABBREVIATIONS
- EXECUTIVE SUMMARY
- EVOLVING TECHNOLOGY FUELS DEM IMPROVED PORTABILITY THROUGH WIRELESS TECHNOLOGY
- CONSUMERS BUYING PCS AS MEDIA CENTRES
- STRONG ECONOMIC PERFORMANCE DRIVING MARKET FORWARD
- DIVERSE SUPPLY STRUCTURE ENSURES COMPETITION
- DISTRIBUTION DOMINATED BY ELECTRICAL RETAILERS
- CONSUMER RESEARCH INDICATES INCREASED PC USE AT WORK
- BROADBAND WILL PROPEL MARKET FORWARD
- MARKET DRIVERS
- NEW TECHNOLOGY DRIVING THE MARKET FORWARD
- New technologies focus on portability and connectivity
- PC capabilities transformed by Broadband technology
- Figure 1: Standard download rates for dial-up Vs Broadband (seconds), NI & RoI 2005
- Internet communities growing
- Music and movie downloads continue to grow in popularity
- VPN and Broadband making working from home more effective
- Broadband promoting economic development
- Wireless promotes laptop growth
- Laptop batteries
- CD/DVD-RW encourage multimedia activity
- Flatscreen monitors reduce desktop size
- Hardware
- CPU (central processing unit)
- RAM (random access memory)
- Hard drive
- Graphics and sound cards
- Software issues
- Computer product lifecycles
- MACRO-LEVEL FACTORS
- Economic climate
- Socio-economic changes
- Figure 2: Socio-economic classification, NI, 2001-05
- Figure 3: Socio-economic classification, RoI, 2001-05
- Key economic indicators
- Figure 4: Economic indicators for NI & RoI, 2002-05
- Population
- Figure 5: Population distribution, NI, 1998-2008
- Figure 6: Population distribution, RoI, 1998-2008
- PC penetration of population
- Figure 7: Computer and Internet usage, NI & RoI, 2000-05
- MARKET SIZE
- Figure 8: Estimated computer market value by retail sales, NI & RoI, 2000-05
- MARKET SEGMENTATION
- Figure 9: Segmentation of PC market, NI & RoI, 2005
- DESKTOP SALES WANING ON BOTH NI AND ROI
- Figure 10: Estimated sales of desktop PCs, NI & RoI, 2000-05
- LAPTOP MARKET SHOWING CONSIDERABLE GROWTH
- Figure 11: Estimated sales of laptops and PDAs, NI & RoI, 2000-05
- PERIPHERALS STEADILY INCREASING
- Figure 12: Estimated sales of PC peripherals, NI & RoI, 2000-05
- SUPPLY STRUCTURE
- Figure 13: Major manufacturers’ share of global PC market, 2005
- ACER
- Figure 14: Acer's range of computers, 2006
- APPLE
- Figure 15: Apple's range of computers, 2006
- DELL INC
- Figure 16: Dell's range of computers, 2006
- FUJITSU SIEMENS
- Figure 17: Fujitsu's range of computers, 2006
- HEWLETT-PACKARD
- COMPAQ (HP)
- Figure 18: Compaq's range of computers, 2006
- IBM (INTERNATIONAL BUSINESS MACHINES)
- Figure 19: IBM's range of computers, 2006
- NEC (NIPPON ELECTRIC COMPANY)
- Packard Bell (NEC)
- Figure 20: Packard Bell's range of computers
- SONY
- Figure 21: Sony's range of computers, 2006
- TOSHIBA
- Figure 22: Toshiba's range of computers, 2006
- DISTRIBUTION
- Figure 23: Main computer retailers and number of stores, NI & RoI, 2005
- HIGH-STREET RETAIL CHAINS
- DID Electrical
- DSG Retail Limited
- Currys (DSG)
- Dixons (DSG)
- Expert Irel PC World (DSG)
- Powercity
- INTERNET-BASED RETAILERS
- Amazoncouk
- SPECIALISTS
- Sony Centre
- DIRECT RETAILERS
- Dell Inc
- Time/Tiny
- INDEPENDENT RETAILERS
- A1 Computers
- AB Computers
- Discount Computers
- Nalcro IT Solutions
- COMPONENT RETAILERS
- Dabscom
- E-buyercom
- Marxcomputersie
- THE CONSUMER
- PC AT WORK
- Computer usage at work remains relatively low in both NI and RoI
- Figure 24: Total number of hours using a computer at work, NI & RoI, 2003 & 2005
- Laptop ownership highest among males
- Figure 25: Proportion of people who have a laptop for work by gender, age, socio-economic employment status, NI & RoI, 2003 & 2005
- Laptop ownership prevalent among younger employees
- Potential for growth high in both markets
- Computer usage at work dominated by word processing tasks
- Figure 26: Classification of reason for using computers at work, NI & RoI, 2003 & 2005
- Database activity increasingly common
- Internet usage at work continues to grow
- Figure 27: Proportion of people using work computer to access the Internet by gender, age, socio-economic group and employment status, NI & RoI, 2003 & 2005
- Internet access spans majority of the population
- Internet usage dominated by ABC1s
- Email access more prevalent among men
- Figure 28: Proportion of people using work computer to access emails by gender, age, socio-economic group and employment status, NI & RoI, 2003 & 2005
- Older age groups still cautious about new technology
- Full-time workers more prepared to work from home
- Figure 29: Proportion of people using work computer to work from home by gender, age, socio-economic group & employment status, NI & RoI, 2003 & 2005
- Males more prepared for homework
- ABC1s most inclined to work from home
- PC AT HOME
- Laptop usage increasing in both markets
- Figure 30: Proportion of people whose home computer is a laptop by gender, age, socio-economic group household size and lifestage, NI & RoI, 2003 & 2005
- Youth more inclined to own laptops
- Personal use of laptops reflected in high ownership among independent individuals
- Penetration reaches 50%
- Figure 31: Proportion of people who own a home computer by gender, age, socio-economic group household size and lifestage, NI & RoI, 2003 & 2005
- Ownership among ABs reaches 75%
- Computer expenditure growing
- Figure 32: Hardware expenditure for home use over the last twelve months, NI & RoI, 2003 & 2005
- CD-ROM continues to dominate hardware market
- Figure 33: Type of hardware owned as part of home computer, NI & RoI, 2003 & 2005
- Majority use computer for less than five hours per week
- Figure 34: Amount of time spent using a computer at home, NI & RoI, 2003 & 2005
- The computer becomes increasingly communal
- Figure 35: Main user of home computers, NI & RoI, 2003 & 2005
- Computer lifecycle averaging between two and five years
- Figure 36: Period at which home computer was obtained, NI & RoI, 2003 & 2005
- THE FUTURE
- Technological advances crucial in promoting growth
- Biometrics ensuring future data security
- Thin client technology
- Longer battery life and smaller hard drives ensure portability
- Multimedia computers are the future
- Declining costs set to continue
- Changes to distribution networks continue
- Component distribution channel increasingly important
- FORECAST
- Figure 37: Forecast of PC market value by retail sales, by population (15-54) & PDI, NI & RoI, 2005-09
- APPENDIX: RESEARCH METHODOLOGY
AbstractMintel’s last report on computer retailing was written as part of the UK market intelligence series and was published in August 2005. Even within this small period of time there have been significant developments in the PC retailing market. The most noticeable development in the past few years has been the emergence of the laptop to challenge the desktop’s market dominance. This can be attributed to market requirements, as the consumer now demands greater flexibility, portability and power. In addition to this, continued price drops combined with continued economic prosperity have made this product more accessible to the general public. While consumers require greater performance they also expect retail prices to drop, as production becomes more efficient, however this has put greater strain on manufacturers and retailers who are faced with an increasingly shorter product lifespan as well as squeezed profit margins.
This report provides an analysis of the computer retailing market as well as providing an in-depth analysis of the factors, which drive the market, the key manufacturers of computers and key distributors although the software market is not encompassed within this report.
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