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Published by: Mintel International Group Ltd.
Published: May. 1, 2006 - 97 Pages
Table of Contents
- INTRODUCTION AND ABBREVIATIONS
- Definitions
- Research methodology
- Consumer research
- ACORN
- Other research
- ABBREVIATIONS
- EXECUTIVE SUMMARY
- Size of market
- Older, heavier and taller consumers more numerous
- High street deflation leads to search for new markets
- Consumer tastes undergo dramatic change
- Size schizophrenia - but who is at fault?
- Fear and loathing in the fitting room: sizing systems
- Five main consumer typologies
- Women have the greatest fit and sizing problems
- Figure 1: Sizing problems experienced, by gender, December 2005
- Who wears what size?
- Figure 2: Size of clothes normally bought by women, by age, December 2005
- What could be done to improve service and sizing?
- Are larger consumers really excluded?
- The future
- The winners
- The losers
- INDUSTRY ISSUES AND INSIGHTS
- Who is doing badly or well in exploiting the non standard-size clothing market?
- Greater demands for improved fit
- Changing plus-size fashion tastes
- Do current sizing systems work?
- Will or should the sizing system change?
- Extended size ranges or separate plus-size collections?
- Is there a stigma attached to selling plus-size ranges?
- Use of plus-size models in marketing/advertising
- Service, alterations and advice for plus-size customers
- The rise of online shopping: new demands on sizing and fit
- Are tall or short consumers well catered for in the clothing market?
- What do you expect to happen to the non-standard size market in the future?
- RETAIL SALES
- Retail sales among clothing retailers
- Figure 3: Sales through clothing retailers, at current and constant 2000 prices, 2000-05
- Sales of men's outerwear
- Figure 4: UK retail sales of all men’s outerwear, 2001-05
- Sales of women's outerwear
- Figure 5: UK retail sales of all women’s outerwear, 2001-05
- MARKET FACTORS
- Principal factors
- Obesity
- Figure 6: Percentage of women with body mass index of 30 or over, by age, 1994 and 2004
- Figure 7: Percentage of men with body mass index of 30 or over, by age, 1994 and 2004
- The SizeUK survey
- The ageing population
- Figure 8: UK adult population, by age group, 2001, 2006, and 2011
- More affluent population
- Figure 9: Socio-economic groupings, 2001, 2006 (est) and projections to 2011
- Changes in the clothing market
- Figure 10: Sales through clothing retailers, at current and constant 2000 prices, 2000-05
- Media images of men and women
- Trends in eating and lifestyles
- Figure 11: Proportion of adult population achieving physical activity target, by age and gender, 1997 and 2004
- THE CONSUMER
- KEY CONSUMER FINDINGS
- GENERAL CLOTHING SHOPPING PATTERNS
- Figure 12: Where consumers mainly buy their clothing from, December 2005
- CLOTHING SIZE PURCHASED: PATTERNS FOR WOMEN
- Figure 13: Size of clothes normally bought by women, December 2005
- Figure 14: Size of clothes normally bought by women, by age, December 2005
- Figure 15: Size of clothes normally bought by women, by socio-economic group, December 2005
- CLOTHING SIZE PURCHASED: PATTERNS FOR MEN
- Figure 16: Size of clothes bought by men, December 2005
- Figure 17: Size of clothes bought by men, by age, December 2005
- Figure 18: Size of clothes bought by men, by socio-economic groups and ACORN categories, December 2005
- Where women shop: by clothing size
- Figure 19: Clothing size bought by women, by where they shop, December 2005
- Where men shop: by clothing size
- Figure 20: Clothing size bought by men by where they shop, December 2005
- THE CONSUMER - DETAILED CONSUMER DEMOGRAPHICS
- Figure 21: Percentage change of men and women with body mass index of over 25 to 30 and over 30, by age, 1994-2004
- Figure 22: Size of clothes normally bought by women, by age and ACORN categories, December 2005
- Figure 23: Size of clothes normally bought by women, by, region, presence of children, lifestage, Mintel’s Special Groups, December 2005
- Figure 24: Size of clothes normally bought by women, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
- Figure 25: Size of clothes bought by men, by age, December 2005
- Figure 26: Size of clothes bought by men, by region, presence of children, lifestage and Mintel’s Special Groups, December 2005
- Figure 27: Size of clothes bought by men, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
- RETAILER PROFILES
- SPECIALISTS
- Evans
- Long Tall Sally
- Yours (Size Up)
- Elvi
- Figure 28: Specialist plus, tall and petite womenswear retailers and selected mail order operators, 2006
- NON-SPECIALISTS
- Clothing multiples
- Figure 29: Leading womenswear retailers, 2006
- VALUE RETAILERS
- Figure 30: Value womenswear retailers, 2006
- Department and variety stores
- Figure 31: Leading non-specialist womenswear retailers, 2006
- Supermarkets
- Figure 32: Leading supermarket womenswear retailers, 2006
- Recent developments
- How well are different sizes and ages served by the high street?
- Figure 33: Distribution of mainstream fashion retailers by size and target age
- Figure 34: Current adult female population by age and dress size (% of total female adult population)
- MENSWEAR RETAILERS
- SPECIALISTS
- High and Mighty
- Figure 35: Specialist larger menswear retailers, 2006
- NON-SPECIALISTS
- Figure 36: Leading menswear retailers, 2006
- Figure 37: Leading non-specialist menswear retailers, 2006
- THE FUTURE
- Shift in lifestyles
- Perceptions of 'plus size' clothing
- Who will do well and why?
- Scale a vital factor
- Who will do badly and why?
- Tokenism a negative
- Conclusion
- FORECAST - POPULATION-BASED SCENARIO
- Figure 38: Age penetration by women’s clothes size, December 2005
- Figure 39: Age projections 2006 and 11
- Scenario 1: Demographic projections
- Figure 40: 2006 population figures
- Figure 41: 2011 projections
- Scenario 2: Weight change projections
- Figure 42: 2011 projections, scenario 2
- Figure 43: Growth projections from 2006, scenario 1 vs 2
- APPENDIX: RESEARCH METHODOLOGY
AbstractThis is the first time that Mintel has examined consumer attitudes towards clothing sizes and fit. In very few areas other than fashion can the nature of the consumer in terms of their body dimensions and shape determine their whole experience of a product and cause them either to be completely satisfied with the result or utterly disappointed, just for the sake of a few centimetres of fabric. As the main purchasers of clothing, women are in the front line as far as problems of fit and size are concerned, and retailers face a difficult job juggling their aspirations for a slim-looking figure with the actual reality of the typical sized female body.
In this report, Mintel set out to look at a number of different questions. First and foremost was how happy consumers were with sizing and fit and if they were not happy, why not. The research also aimed to look at how attitudes to these questions varied by the consumer’s size, age, gender and other variables. For instance, how different is the experience of clothes shopping for a size 18 woman from one who is a size 10? Secondly, the aim was to look at consumer attitudes towards various possible improvements to the service and ranges that they find in store. These ideas ranged from offering free alterations, which while maybe appealing to customers are likely to make less economic sense for retailers, to smaller practical measures like improving size labelling on hangers, clothes and rails. Another question under examination was the sizing system itself and whether a more standardised, logical, consistent, measurement-based version should be adopted instead.
Mintel examined the assertion that many consumers make - that there is a much reduced choice of clothes available on the high street above a certain size level. Where does this boundary lie in terms of garment size, and which age ranges of consumers are most concerned about this?
It should be noted that given the more general nature of the subject matter, the structure of this report differs from a standard Retail Intelligence report. Given the extremely wide variety of clothing retailing competitors covered in this report, company profiles have been reduced to a summary analysis. Finally, due to the fragmented nature of both the markets and difficulty in definition, Mintel has not included a market share analysis.
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