Organic 2006: Consumer Attitudes & Behavior Five Years Later & Into The Future : Market Research Report

Organic 2006: Consumer Attitudes & Behavior Five Years Later & Into The Future

Published: May. 1, 2006 - 120 Pages

Executive Summary
Chapter I. Consumer Segmentation in the World of Organics: Participation in the World of Organics; Organic Consumer Lifestyle Segmentation; Dimensions of Consumption; Chapter I: Key Findings
Chapter II. Consumer Understanding of Organics: Consumer Perceptions of Organics; Organic, Natural and Local; Consumer Beliefs About Organics; Organic Governmental Standards: Consumer Awareness, Understanding and Use
Chapter II: Key Findings
Chapter III. Organic Use: Triggers, Motivators and Barriers: Triggers for Entry into Organic Products; Motivators for Continued Usage of Organic Products; Barriers to Using Organic; Chapter III: Key Findings
Chapter IV. The Price Issue: Perception of Organics' Cost; Impact of Organics' Cost on Purchases; Premium Organic Products; Surplus Prices for Organic Products; Dining Prices for Organic Products; Price vs. Value; Chapter IV: Key Findings
Chapter V. Organic Product Use: Current Use of Organics; Continuing Trend Toward Greater Use of Organics; Trends in Availability of Organics; Chapter V: Key Findings
Chapter VI. Patterns in Organic Purchases: Patterns in Organic Purchases; Organic Product Category Adoption Path; Impact of Corporate Ownership; Organic Food Categories; Loyalty to Organic; Dining Channels for Obtaining Organics: Awareness, Practices, Preferences
Chapter VI: Key Findings
Chapter VII. Demographics and Cultural Factors: Demographics of the Organic Consumer; Cultural Factors Driving the Diversity of the Organic Consumer; Chapter VII: Key Findings
Chapter VIII. Shopping Channels for Organics: Shopping Channels for Organics; Integration vs. Segregation; Chapter VIII: Key Findings
Chapter IX. Consumer Resonance with Organic Brands: Consumer Brand Resonance: Familiarity, Trial, Adoption; Resonance of Brands Within Consumer Segments; Relative Resonance of Brands Across Consumer Segments; Chapter IX: Key Findings
Chapter X . Recommendations
Appendix 1. Methodology

Abstract

Organic2006 is The Hartman Group's sixth focused report on consumer participation in the organic products market. This report integrates new primary quantitative and qualitative research findings and builds upon more than 15 years of consumer research in the organic category. The report documents lifestyle, shopping, purchase and usage habits of American consumers with regard to organics and finds that today, as organic products increasingly enter mass-market channels, almost three-quarters of the U.S. population buy organic products at least occasionally. At the core of the market, 23% of U.S. consumers buy organic products on a regular (at least weekly) basis.

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Organic 2006: Consumer Attitudes & Behavior Five Years Later & Into The Future

Table of Contents

Abstract