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Children's Wellness 2006: At The Intersection Of Hope & Anxiety

Published by: Hartman Group

Published: Mar. 1, 2006 - 95 Pages

Price reduced due to age.

Table of Contents


Executive Summary

Chapter I. Introduction: The World of Children's Wellness

The World Model

The World of Children's Wellness: Core, Mid-level and Periphery

Dimension of Consumption

Drivers and Gateway Products

Information Sources

Chapter I Key Insights

Chapter II. LIVE: Understanding the Children's Wellness Lifestyle

What Health and Wellness Means to Parents and Children

The Daily Routine

Chapter II Key Insights

Chapter III. SHOP: Other-Directed Shopping

Retail Channels and In-store Experience

Shopping Trips as Cultural Occasions

Classification of Groceries

At-Shelf Decisions

Chapter III Key Insights

Chapter IV. Conclusions and Recommendations

Strategic and Tactical Considerations

Abstract

The Hartman Group is pleased to present its third study on children's wellness. This study, which is national in scope and conducted using primary ethnographic research, is informed by many years spent documenting the lifestyle, shopping, purchase and usage habits of American consumers with regard to notions of "health," "wellness" and "healthy living." Children's Wellness 2006 depicts how families are evolving within the constantly changing world of health lifestyles, and how consumers shop and care for themselves and their children in ever more unique and individualized ways. Specifically, our research has revealed a complex world of human behavior characterized by ideology, belief, desire and, of course, practice: "At the intersection of hope & anxiety" reflects the cross-roads both parents and children feel themselves at today as they live, shop and use a wide variety of products and services.

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