Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Competitive Range Analysis: Audio Goods 2005

Published by: Verdict Research Ltd

Published: May. 12, 2006


Table of Contents


Market Analysis

Key Findings




Competitive Range Analysis:

Summary of Sector Positioning


Personal Music Players

Portable Music Systems

Radios

Stereo Separates

Stereo Systems


Abstract

Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in audio goods. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope of this report
  • Verdict's specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
  • Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
  • Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
  • There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
The Internet has been exploited as a major channel to market in the electricals sector and to this end electricals was the largest online retail market in 2004. The ease of product comparison afforded by the Internet has been a key factor in the growth of its destination status for consumers making electricals purchases.

Comet has the most extensive choice of the physical specialists with 166 models, versus 153 at Dixons and 132 at Currys.

Key reasons to read this report
  • Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
  • Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
  • Plan future seasons' ranging, anticipating market trends.
Please note: This is delivered as a PowerPoint Presentation

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008