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Competitive Range Analysis: Sportswear 2005

Published by: Verdict Research Ltd

Published: May. 12, 2006


Table of Contents


Market Analysis

Key Findings




Competitive Range Analysis:

Menswear


Summary of sector positioning


Sports bottoms

Swimwear

Sweatshirts/suits

Tops

Trainers



Womenswear


Summary of sector positioning


Sports bottoms

Swimwear

Sweatshirts/suits

Tops

Trainers



Boyswear


Summary of sector positioning


Sports bottoms

Sweatshirts/suits

Tops

Trainers



Girlswear


Summary of sector positioning


Sports bottoms

Swimwear

Sweatshirts/suits

Tops

Trainers



Abstract

Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in sportswear. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope of this report
  • Verdict's specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
  • Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
  • Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
  • There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Sports World/Sports World (formerly Sports Ski), the private sportswear retailer, sits second in the competitor set with its range of clothing styles. Again menswear is its largest category (207 styles), followed by womens' and boys' on 132 and 130 styles respectively, and finally girls' sports with just 44 styles.

Accounting for the varying degrees of retailer expertise and brand driven versus own brand ranging, the price coverage of this competitor set is extensive. On adult sports Marks & Spencer is among the more expensive, with an average original price of £32.23 on mens', sitting just behind the leader JD Sports (£32.79).

Key reasons to read this report
  • Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
  • Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
  • Plan future seasons' ranging, anticipating market trends.
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