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How Britain Shops 2006: Music & Video

Published by: Verdict Research Ltd

Published: Apr. 1, 2006 - 186 Pages


Table of Contents


CHAPTER 1 INTRODUCTION

What is cDNA?

What’s available?




CHAPTER 2 EXECUTIVE SUMMARY

Music & video key findings

Profile of music & video shoppers

Penetration of music & video shoppers

Music & video retailer usage

Music & video main user share by region

Music & video conversion rates

Music & video shopping around

Music & video loyalty

Music & video drivers of loyalty/disloyalty




CHAPTER 3 AMAZON

Amazon key findings

Amazon visitors

Amazon main users

Amazon conversion rates

Amazon loyalty

Amazon competitors




CHAPTER 4 ASDA

Asda key findings

Asda visitors

Asda main users

Asda conversion rates

Asda loyalty

Asda competitors




CHAPTER 5 HMV

HMV key findings

HMV visitors

HMV main users

HMV conversion rates

HMV loyalty

HMV competitors




CHAPTER 6 MUSIC ZONE

Music Zone key findings

Music Zone visitors

Music Zone main users

Music Zone conversion rates

Music Zone loyalty

Music Zone competitors




CHAPTER 7 PLAY.COM

Play.com key findings

Play.com visitors

Play.com main users

Play.com conversion rates

Play.com loyalty

Play.com competitors




CHAPTER 8 SAINSBURY

Sainsbury key findings

Sainsbury visitors

Sainsbury main users

Sainsbury conversion rates

Sainsbury loyalty

Sainsbury competitors




CHAPTER 9 TESCO

Tesco key findings

Tesco visitors

Tesco main users

Tesco conversion rates

Tesco loyalty

Tesco competitors




CHAPTER 10 VIRGIN MEGASTORES

Virgin Megastores key findings

Virgin Megastores visitors

Virgin Megastores main users

Virgin Megastores conversion rates

Virgin Megastores loyalty

Virgin Megastores competitors




CHAPTER 11 WH SMITH

WH Smith key findings

WH Smith visitors

WH Smith main users

WH Smith conversion rates

WH Smith loyalty

WH Smith competitors




CHAPTER 12 WOOLWORTHS

Woolworths key findings

Woolworths visitors

Woolworths main users

Woolworths conversion rates

Woolworths loyalty

Woolworths competitors




CHAPTER 13 APPENDIX

Basic methodology

The selection of parliamentary constituencies


Metropolitan county

Other 100% urban

Mixed urban/rural

Rural


The selection of enumeration districts

The selection of respondents

Post survey weighting




LIST OF TABLES

Table 1: Profile of music & video shoppers by region 2006

Table 2: Share of active music & video shoppers regularly using each retailer 2002-2006

Table 3: Share of active music & video shoppers using a given retailer as their main store 2002-2006

Table 4: Share of active music & video shoppers naming a retailer as their main store by TV region (%) 2006

Table 5: Average rate of music & video conversion from visitor to main user by TV region 2006

Table 6: Music & video - average number of other stores used by TV region 2006

Table 7: Proportion of music & video shoppers that are loyal to their main store by TV region 2006

Table 8: Music & video detailed drivers of loyalty (%) 2006

Table 9: Music & video loyalty scores by retailer (%) 2002-2006

Table 10: Music & video disloyalty scores by retailer (%) 2002-2006

Table 11: What disloyal music & video users preferred about other stores (%) 2002-2006

Table 12: Amazon visitor share by region 2006

Table 13: Amazon main user share by region 2006

Table 14: Amazon conversion rates by region 2006

Table 15: Amazon loyalty by region 2006

Table 16: Amazon drivers of loyalty 2006

Table 17: Amazon drivers of disloyalty 2006

Table 18: Amazon potential change 2006

Table 19: Amazon - other retailers used 2006

Table 20: Amazon - other music & video stores used (%) 2006

Table 21: Asda visitor share by region 2006

Table 22: Asda main user share by region 2006

Table 23: Asda conversion rates by region 2006

Table 24: Asda loyalty by region 2006

Table 25: Asda drivers of loyalty 2006

Table 26: Asda drivers of disloyalty 2006

Table 27: Asda potential change 2006

Table 28: Asda - other retailers used 2006

Table 29: Asda - other music & video stores used (%) 2006

Table 30: HMV visitor share by region 2006

Table 31: HMV main user share by region 2006

Table 32: HMV conversion rates by region 2006

Table 33: HMV loyalty by region 2006

Table 34: HMV drivers of loyalty 2006

Table 35: HMV drivers of disloyalty 2006

Table 36: HMV potential change 2006

Table 37: HMV - other retailers used 2006

Table 38: HMV - other music & video stores used (%) 2006

Table 39: Music Zone visitor share by region 2006

Table 40: Music Zone main user share by region 2006

Table 41: Music Zone conversion rates by region 2006

Table 42: Music Zone loyalty by region 2006

Table 43: Music Zone drivers of loyalty 2006

Table 44: Music Zone drivers of disloyalty 2006

Table 45: Music Zone potential change 2006

Table 46: Music Zone - other retailers used 2006

Table 47: Music Zone - other music & video stores used (%) 2006

Table 48: Play.com visitor share by region 2006

Table 49: Play.com main user share by region 2006

Table 50: Play.com conversion rates by region 2006

Table 51: Play.com loyalty by region 2006

Table 52: Play.com drivers of loyalty 2006

Table 53: Play.com drivers of disloyalty 2006

Table 54: Play.com potential change 2006

Table 55: Play.com - other retailers used 2006

Table 56: Play.com - other music & video stores used (%) 2006

Table 57: Sainsbury visitor share by region 2006

Table 58: Sainsbury main user share by region 2006

Table 59: Sainsbury conversion rates by region 2006

Table 60: Sainsbury loyalty by region 2006

Table 61: Sainsbury drivers of loyalty 2006

Table 62: Sainsbury drivers of disloyalty 2006

Table 63: Sainsbury potential change 2006

Table 64: Sainsbury - other retailers used 2006

Table 65: Sainsbury - other music & video stores used (%) 2006

Table 66: Tesco visitor share by region 2006

Table 67: Tesco main user share by region 2006

Table 68: Tesco conversion rates by region 2006

Table 69: Tesco loyalty by region 2006

Table 70: Tesco drivers of loyalty 2006

Table 71: Tesco drivers of disloyalty 2006

Table 72: Tesco potential change 2006

Table 73: Tesco - other retailers used 2006

Table 74: Tesco - other music and video stores used (%) 2006

Table 75: Virgin Megastores visitor share by region 2006

Table 76: Virgin Megastores main user share by region 2006

Table 77: Virgin Megastores conversion rates by region 2006

Table 78: Virgin Megastores loyalty by region 2006

Table 79: Virgin Megastores drivers of loyalty 2006

Table 80: Virgin Megastores drivers of disloyalty 2006

Table 81: Virgin Megastores potential change 2006

Table 82: Virgin Megastores - other retailers used 2006

Table 83: Virgin Megastores - other music & video stores used % 2006

Table 84: WH Smith visitor share by region 2006

Table 85: WH Smith main user share by region 2006

Table 86: WH Smith conversion rates by region 2006

Table 87: WH Smith loyalty by region 2006

Table 88: WH Smith drivers of loyalty 2006

Table 89: WH Smith drivers of disloyalty 2006

Table 90: WH Smith potential change 2006

Table 91: WH Smith - other retailers used 2006

Table 92: WH Smith - other music & video stores used (%) 2006

Table 93: Woolworths visitor share by region 2006

Table 94: Woolworths main user share by region 2006

Table 95: Woolworths conversion rates by region 2006

Table 96: Woolworths loyalty by region (%) 2006

Table 97: Woolworths drivers of loyalty 2006

Table 98: Woolworths drivers of disloyalty 2006

Table 99: Woolworths potential change 2006

Table 100: Woolworths - other retailers used 2006

Table 101: Woolworths - other music and video stores used (%) 2006

Table 102: Sample sizes by sector




LIST OF FIGURES

Figure 1: Share of music & video shoppers (%) 2002-2006

Figure 2: Profile of music & video shoppers by gender (%) 2002-2006

Figure 3: Profile of music & video shoppers by age bracket (%) 2002-2006

Figure 4: Profile of music & video shoppers by socio-economic class 2002-2006

Figure 5: Proportion of consumers who shop for music & video by demographics (%) 2006

Figure 6: Proportion of consumers who shop for music & video by TV region (%) 2006

Figure 7: Concentration of main user share of Top Five music & video retailers 2004

Figure 8: Concentration of main user share of Top Five music & video retailers 2005

Figure 9: Concentration of main user share of Top Five music & video retailers 2006

Figure 10: Average rate of music & video conversion from visitor to main user (%) 2006

Figure 11: Rate of conversion from visitors to main users by music & video retailer (%) 2006

Figure 12: Music & video - average number of other stores used 2002-2006

Figure 13: Music & video - average number of other stores used by retailer 2006

Figure 14: Proportion of music & video shoppers that are loyal to their main store (%) 2002-2006

Figure 15: Proportion of music & video shoppers that are loyal to their main store by demographic group (%) 2006

Figure 16: Proportion of music & video shoppers that are loyal to their main store by retailer (%) 2006

Figure 17: Percentage point change in loyalty rates since last year by music & video retailer 2006

Figure 18: Proportion of loyal music & video main users identifying drivers of loyalty (%) 2002-2006

Figure 19: Amazon visitor share (%) 2002-2006

Figure 20: Amazon visitor share by demographic group (%) 2006

Figure 21: Amazon main user share (%) 2002-2006

Figure 22: Amazon main user share by demographic group (%) 2006

Figure 23: Amazon conversion rates (%) 2002-2006

Figure 24: Amazon conversion rates by demographic group (%) 2006

Figure 25: Amazon loyalty (%) 2002-2006

Figure 26: Amazon loyalty by demographics (%) 2006

Figure 27: Amazon preference stores (%) 2006

Figure 28: Amazon shopping around 2006

Figure 29: Asda visitor share (%) 2002-2006

Figure 30: Asda visitor share by demographic group (%) 2006

Figure 31: Asda main user share (%) 2002-2006

Figure 32: Asda main user share by demographic group (%) 2006

Figure 33: Asda conversion rates (%) 2002-2006

Figure 34: Asda conversion rates by demographic group (%) 2006

Figure 35: Asda loyalty (%) 2002-2006

Figure 36: Asda loyalty by demographics (%) 2006

Figure 37: Asda preference stores (%) 2006

Figure 38: Asda shopping around 2006

Figure 39: HMV visitor share (%) 2002-2006

Figure 40: HMV visitor share by demographic group (%) 2006

Figure 41: HMV main user share (%) 2002-2006

Figure 42: HMV main user share by demographic group (%) 2006

Figure 43: HMV conversion rates (%) 2002-2006

Figure 44: HMV conversion rates by demographic group (%) 2006

Figure 45: HMV loyalty (%) 2002-2006

Figure 46: HMV loyalty by demographics (%) 2006

Figure 47: HMV preference stores (%) 2006

Figure 48: HMV shopping around 2006

Figure 49: Music Zone visitor share (%) 2002-2006

Figure 50: Music Zone visitor share by demographic group (%) 2006

Figure 51: Music Zone main user share (%) 2002-2006

Figure 52: Music Zone main user share by demographic group (%) 2006

Figure 53: Music Zone conversion rates (%) 2002-2006

Figure 54: Music Zone conversion rates by demographic group (%) 2006

Figure 55: Music Zone loyalty (%) 2002-2006

Figure 56: Music Zone loyalty by demographics (%) 2006

Figure 57: Music Zone preference stores (%) 2006

Figure 58: Music Zone shopping around 2006

Figure 59: Play.com visitor share (%) 2002-2006

Figure 60: Play.com visitor share by demographic group (%) 2006

Figure 61: Play.com main user share (%) 2002-2006

Figure 62: Play.com main user share by demographic group (%) 2006

Figure 63: Play.com conversion rates (%) 2002-2006

Figure 64: Play.com conversion rates by demographic group (%) 2006

Figure 65: Play.com loyalty (%) 2002-2006

Figure 66: Play.com loyalty by demographics (%) 2006

Figure 67: Play.com preference stores (%) 2006

Figure 68: Play.com shopping around 2006

Figure 69: Sainsbury visitor share (%) 2002-2006

Figure 70: Sainsbury visitor share by demographic group (%) 2006

Figure 71: Sainsbury main user share (%) 2002-2006

Figure 72: Sainsbury main user share by demographic group (%) 2006

Figure 73: Sainsbury conversion rates (%) 2002-2006

Figure 74: Sainsbury conversion rates by demographic group (%) 2006

Figure 75: Sainsbury loyalty (%) 2002-2006

Figure 76: Sainsbury loyalty by demographics (%) 2006

Figure 77: Sainsbury preference stores (%) 2006

Figure 78: Sainsbury shopping around 2006

Figure 79: Tesco visitor share (%) 2002-2006

Figure 80: Tesco visitor share by demographic group (%) 2006

Figure 81: Tesco main user share (%) 2002-2006

Figure 82: Tesco main user share by demographic group (%) 2006

Figure 83: Tesco conversion rates (%) 2002-2006

Figure 84: Tesco conversion rates by demographic group (%) 2006

Figure 85: Tesco loyalty (%) 2002-2006

Figure 86: Tesco loyalty by demographics (%) 2006

Figure 87: Tesco preference stores (%) 2006

Figure 88: Tesco shopping around 2006

Figure 89: Virgin Megastores visitor share (%) 2002-2006

Figure 90: Virgin Megastores visitor share by demographic group (%) 2006

Figure 91: Virgin Megastores main user share % 2002-2006

Figure 92: Virgin Megastores main user share by demographic group (%) 2006

Figure 93: Virgin Megastores conversion rates (%) 2002-2006

Figure 94: Virgin Megastores conversion rates by demographic group (%) 2006

Figure 95: Virgin Megastores loyalty (%) 2002-2006

Figure 96: Virgin Megastores loyalty by demographics (%) 2006

Figure 97: Virgin Megastores preference stores (%) 2006

Figure 98: Virgin Megastores shopping around 2006

Figure 99: WH Smith visitor share (%) 2002-2006

Figure 100: WH Smith visitor share by demographic group (%) 2006

Figure 101: WH Smith main user share (%) 2002-2006

Figure 102: WH Smith main user share by demographic group (%) 2006

Figure 103: WH Smith conversion rates (%) 2002-2006

Figure 104: WH Smith conversion rates by demographic group (%) 2006

Figure 105: WH Smith loyalty (%) 2002-2006

Figure 106: WH Smith loyalty by demographics (%) 2006

Figure 107: WH Smith preference stores (%) 2006

Figure 108: WH Smith shopping around 2006

Figure 109: Woolworths visitor share (%) 2002-2006

Figure 110: Woolworths visitor share by demographic group (%) 2006

Figure 111: Woolworths main user share (%) 2002-2006

Figure 112: Woolworths main user share by demographic group (%) 2006

Figure 113: Woolworths conversion rates (%) 2002-2006

Figure 114: Woolworths conversion rates by demographic group (%) 2006

Figure 115: Woolworths loyalty (%) 2002-2006

Figure 116: Woolworths loyalty by demographics (%) 2006

Figure 117: Woolworths preference stores (%) 2006

Figure 118: Woolworths shopping around 2006

Abstract

Introduction
How Britain Shops Music & Video provides a detailed overview of the shopping habits of consumers. It examines, who shops for music and video, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope of this report
A thorough analysis of the way customer shop in the music & video sector, complete with profiles of the following retailers:
  • Amazon
  • Asda
  • HMV
  • Music Zone
  • Play.com
  • Sainsbury
  • Tesco
  • Virgin Megastores
  • WH Smith
  • Woolworths
Research and analysis highlights
Each How Britain Shops report provides visitor and main user share data, conversion rates, customer loyalty rates, reasons for loyalty and key competitors for all major retailers in the sector. Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Key reasons to read this report
  • How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
  • Verdict's thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore implications for retailers.


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