Innovation In Natural And Organic Food And Drinks: Winning NPD Strategies And Future Trends In Healthy And Ethical Products : Market Research Report

Innovation In Natural And Organic Food And Drinks: Winning NPD Strategies And Future Trends In Healthy And Ethical Products

Published: May. 1, 2006 - 122 Pages

Executive Summary: Drivers of the natural and organic food and drinks market; Growth opportunities in natural and organic food and drinks; Innovation trends; Key trends in natural and organic food and drinks; Conclusions
Chapter 1 Introduction: Research methodology; What is this report about?; Report structure
Chapter 2 Drivers of the natural and organic food and drinks market: Summary; Introduction; The future potential of the natural and organic market; Nutrition education; Rise in diet-related illnesses; Taking an ethical interest; Retailer interest
Chapter 3 Growth opportunities in natural and organic food and drinks: Summary; Introduction; Growth of natural and organic food and drinks categories; Category analysis; Growth opportunities in natural and organic food and drinks; Regional analysis
Chapter 4 Innovation trends: Summary; Introduction; Innovative natural and organic food and drinks; Flavor trends
Chapter 5 Key trends in the natural and organic food and drinks market: Summary; Introduction; The three mega-trends; Mums-to-be; Raw food; Functional products; Glycemic Index; Whole foods
Chapter 6 Conclusions: Summary; Introduction; Key trends; Market opportunity and the future of the natural and organic food and drinks market; Sweden stands out as highest potential target market for natural and organic food and drinks; Index
List of Figures: Figure 2.1: Tree-gate’s Love, Freedom and Beauty Teas; Figure 2.2: Teaming fairtrade with organic: the UK labeling scheme; Figure 3.3: Percentage growth of natural & organic food & drinks in terms of new product; launches, 2003-2006; Figure 3.4: Percentage of food and drinks products in each category launched that are natural and; organic; Figure 3.5: Perky’s Perky O’s and Sweet Home Farm Low Fat Granola; Figure 3.6: Green & Black’s and CocoaVia; Figure 3.7: Well Being iQ2 and Lactantia Nature Addition Omega 3 Milk; Figure 3.8: Hain Celestial all natural soups; Figure 3.9: T-Bar Green Tea Nutrition Bar and Island Nuts; Figure 3.10: Whitworths healthy on-the-go fruit snacks range; Figure 3.11: Tesco Aqua Mineral Water; Figure 3.12: Market opportunity of natural &/or organic food and drink categories, current market; value vs. potential market value; Figure 3.13: NPD in natural soft drinks is focusing on pomegranate in juices; Figure 3.14: Innovative teas; Figure 3.15: Percentage of product launches targeted at natural & organic in each category in; Europe, 2001-2006; Figure 3.16: Xavante Guarana Energy Drink Plus; Figure 3.17: Prince Charles’ Duchy Originals; Figure 3.18: Percentage of product launches targeted at natural & organic in each category in North; America, 2001-2006; Figure 3.19: Food For Life Wheat & Gluten Free Brown Rice Tortillas and Quaker Crispy; WholeGrain Minis Chips; Figure 3.20: Percentage of product launches targeted at natural & organic in each category in Latin; America, 2001-2006; Figure 3.21: Power Punch Uva; Figure 3.22: Percentage of product launches targeted at natural & organic in each category in Asia-; Pacific, 2001-2006; Figure 3.23: Enhanced Organic Coffee; Figure 4.24: Innovation in formulation; Figure 4.25: Innovation in positioning - Healthy Mom Nutrition Shakes; Figure 4.26: Defense Effervescent Vitamin & Mineral Supplement Drinks; Figure 4.27: Innovation in natural & organic food and drinks categories, 2001-2006; Figure 4.28: Three Sixty Vodka; Figure 4.29: Justin’s Nut Butter; Figure 4.30: QueenBee Pure Honey Candy; Figure 5.31: Twinings Iced Tea; Figure 5.32: Dagoba premium and organic chocolate; Figure 5.33: Naturel Complement en Fer Eau; Figure 5.34: Organic Snack Bars and Virta Organic Bars; Figure 5.35: Alvarado St. Bakery Diabetic Lifestyles Bread; Figure 5.36: Solo GI Low Glycemic Weight Management Sustained Energy Bar; Figure 5.37: New Earth’s Best Organic Crunchin’ Grahams; Figure 6.38: Forecast value CAGR of natural and fresh (including organic) food and drink markets; by key product categories, Europe and US, 2004-2009,; Figure 6.39: Burnbrae Farms Egg Creations
List of Tables: Table 2.1: Value of natural and fresh (including organic) food and drink markets by key product; markets, Europe and US, 2004-2009, $bn; Table 2.2: Value of organic food and drink markets by key product markets, Europe and US,; 2004-2009, $bn; Table 2.3: Organic market value and growth rates, by country, $bn, 2004-2007; Table 2.4: Estimated prevalence of diabetes in seven major markets, 2004; Table 4.5: Percentage of types of innovation within innovative natural & organic products, 2001-; 2006; Table 4.6: Top 25 product tags on new product packaging, % of all natural & organic products; launched, 2003-2006; Table 4.7: Top 20 flavors of the new product introductions, % of all natural & organic products; launched, 2003-2006; Table 6.8: Percentage and total number of natural and fresh (including organic) food and drink; consumers by usage status, Europe and US, 2004 and 2009; Table 6.9: Percentage and total number of natural and fresh (including organic) food and drink; consumers by usage status, Europe and US, 2004 and 2009, continued

Abstract

The terms natural and organic are not mutually exclusive: many products are marketed as ‘natural’ without organic certification; likewise, a number of organic products do not incorporate the term ‘natural’ in marketing, or in the brand or product name. However, this report pairs the analysis of the natural and organic market due to their close relationship. The report assesses the growth of the natural and/or organic market since 2001 in the global food and drink industry, and offers insight into its future potential. Many consumers view terms such as natural and organic as indicative of a high quality, healthy product. In line with growing health and nutrition awareness, this sector is expected to go from strength to strength. Its success will be fuelled by manufacturer-led, educational campaigns to inform consumers of a product’s unique selling point (USP) in terms of taste, health and/or wellbeing. New product development will be essential to growth in this market, and will originate from smaller start-up companies through to multinational billion dollar organizations. The data used in this report to substantiate analysis and future forecasts is from Productscan Online, which is the world’s longest-established and largest database of new product launches in the fast moving consumer goods industry. It contains detailed reports on all key new products launched, including full product details plus an ‘innovation rating’ that determines whether, and how, a product breaks new ground. The Productscan Online database is updated using a variety of different sources, including store checks, trade fairs, notification from manufacturers, and press releases.

Some key findings from this report:

The soft drinks category holds the largest share of new natural & organic NPD products launched between 2001 and 2006 in Europe, Latin America and Asia-Pacific.
Confectionery showed a rise in the number of products launched in 2006 that were natural and organic rising to 5.3% from 4.2% in 2001; all other sectors recorded a decline.
Growth in the dairy category (10.8%) will exceed bakery and cereals (8.7%) over the five-year period, placing dairy as the leading organic category in value terms by 2009.
9.7% of new natural and organic products were labeled as free from trans fats in 2006 increasing by 7.1 percentage points from 2.6% in 2003.
The organic and natural trend is being driven by retailers in more mature markets. Retailers are developing extensive private label ranges and as a result, manufacturers are not producing as many organic products as in 2000 because of the associated price competition.

This new report will provide you with:

Detailed strategic analysis of the best practices of the leading brands and manufacturers that are driving key trends in natural and organic food and drinks to help you capture a larger share of the market and enhance your targeting strategies.
Analysis of over 14,000 product launches using data from
Extensive geographic market profiling to enable you to identify the growth patterns taking place across Europe, North America, Latin America and Asia-Pacific and track the fastest growing categories in each region.
Key market value data and forecasts to 2009 across six key sub-categories of the natural and organic food and drinks market in Europe and the US.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Innovation In Natural And Organic Food And Drinks: Winning NPD Strategies And Future Trends In Healthy And Ethical Products

Table of Contents

Abstract