Mega-Trend 8 Inside Outside

Published by: Style-Vision

Published: May. 1, 2006 - 37 Pages

Table of Contents

1. EDITO

In this volume of the Mega Trend we will observe three areas that reveal significant changes: society, the individual and the environment.

Nine consumer scenarios illustrating creative responses to Consumers in transit: inner outer worlds.

2.1 SOCIETY

scenario 1: SPHERE TO SPHERE

scenario 2: RESET GENERATION

scenario 3: ICEBREAKER

DESIGN PALETTE

2.2 PERSON

scenario 1: THE LIVING SHIP

scenario 2: MOOD FOOD

scenario 3: BODY BUILDING

DESIGN PALETTE

2.3 ENVIRONMENT

scenario 1: THE MICROPOLITANS

scenario 2: SEAMLESS CITY

scenario 3: NATURE IN VITRO

DESIGN PALETTE

3. SYNTHESIS IN 5 KEYWORDS

4. CO-EDITORS

5. LICENCE

Abstract

1. What is mega-trend?

MEGA-TREND© is a trend report, co-created by leading creative agencies and trend experts from around the world including: Ana Goalabré (Douarnenez), designboom (Milan), Copenhagen Institute for Future Studies (Copenhagen), Funky Business (Bucharest), Onio Design (Mubai), Trico (Deft), The Mageborn Company (New York), Brand DNA (Paris), Imageneer (São Paulo, Brazil), Y Studios (San Francisco and Shanghai) and Style-Vision (Nice).

Client of the mega-trend report : Gap, Volkswagen, TWA, Burberry, Adidas, Swarovski, France Telecom, Sony, Virgin, LVMH services, Leo Burnett etc..

Each report contains approximately 25 pages of creative scenarios on a consumption trend (a MegaTrend). Each scenario is illustrating a concept with words and images. In each scenario you can find description, analysis and examples, keywords.

Mega-Trend n°8 inner outer worlds

The limits between the outside and the inside are blurring.

Private spaces and intimate attitudes engulf the public arena and social behaviours: rest rooms in supermarkets are decorated like private homes, a car becomes an office place, we go shopping on highway boutiques, people share their most intimate secrets with the whole world via blogs, reality TV and chat shows.

Between these borders of ‘inside and outside’ we tend to create an imaginary zone around us to protect, comfort and assure us; not only through the purchasing, and use of goods, but also by the relationships that we form with the communities around us. This dichotomy of fading borders between ‘inside and outside’ raises two important questions:

Question 1. If the consumer continues to live as a nomad, who wants to experience 100% comfort, 0% effort , 0% risk environment how can we respond to the expectation of this all-comfort consumer?

Question 2. The consumer is an individual. From within their world they can see the larger outside community, they are capable of selected co-operation with their community. How can we design for the notion of the collective citizen?

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