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Analysis of European OEMs' Vehicle Platform StrategiesPublished by: Frost & Sullivan Published: Jan. 25, 2006 - 54 Pages Table of Contents1. Analysis of European OEMs' Vehicle Platform Strategies AbstractResearch OverviewThis Frost & Sullivan research service titled Analysis of European OEMs' Vehicle Platform Strategies provides a description of various vehicle platforms and architecture as well as overall platform trends. It also describes various vehicle manufacturers’ platform strategies, models, platform consolidation data by segment and the impact of platform strategies on the business of suppliers. Technologies The following technologies are covered in this research:
Growing Implementation of Vehicle Platform Strategies to Result in Improved Automotive Manufacturing Process The European automotive market is witnessing increased efforts by automakers to implement platform strategies that involve the sharing and standardisation of components to optimise costs and establish an efficient manufacturing process. Automakers are focusing on platform sharing across varied car segments by increasing the flexibility of these platforms. Hence, strategies are shifting from standard platforms to a more flexible architecture and car manufacturers are working to build vehicles of varying design and features with a high degree of standard components and modules. As a result, sharing architecture across varied car segments and brands will offer these manufacturers the flexibility of building cheaper car models with improved time to market. "In the past, platform synergies were created across all models under different brands that belonged to the same vehicle segment," states the analyst of this research service. "However, the spurt in the usage of flexible architecture is expected to support the trend of sharing components across vehicle segments." Need to Ensure Compatibility of Components and Technologies Pivotal to Effective Implementation of Platform Strategies At present, the huge risk associated with sharing platforms remains a concern for market participants, as flaws associated with a specific platform are likely to be distributed across all car models built upon the same components. Further, rectification of these flaws might require a number of recalls and re-designs, resulting in significant expenditure. "Thus, it will become essential to ensure that the standardised components of a platform and model-specific differentiating technologies are engineered to establish overall compatibility," says the analyst. The trend of designating suppliers to provide a complete platform instead of individual models is expected to gain acceptance and enable suppliers to increase their sales volumes. This is likely to assist these companies in improving their value addition through better integration, while lowering costs as a result of economies of scale. Suppliers will gain more responsibilities and will need to improve their capabilities to work in collaboration with vehicle manufacturers. Get Full Details About This Report >> |
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